Executive Level Management
Well-rounded experienced business leader with significant track record of building brands and driving innovation at several of the nation’s leading world-class marketing organizations. Unique and proven experience in identifying, executing and marketing of incremental growth opportunities by collaborating with cross-functional experts to deliver superior results. Career tracking towards General Management role.
Senior Vice President of Global Marketing / Chief Marketing Officer / CMO @ Chief Marketing Officer ( CMO ) role of top 15 global restaurant brand. From October 2011 to Present (4 years 3 months) Greater Detroit AreaVice President of Marketing & Media @ Golden Corral is the nation’s largest grill & buffet restaurant chain comprising of 490 restaurants generating $3.5M AUV and $1.7B in systemwide revenue.
• Responsible for National Marketing function which encompasses the ideation, testing, development and execution of the National marketing calendar.
• Direct management of media planning for system including $35M national cable buy and management of field marketing structure with significant local media activity. From September 2009 to October 2011 (2 years 2 months) Raleigh-Durham, North Carolina AreaSenior Vice President of Concept Innovation @ Developed and directed Global Business Strategy with functional responsibility for Concept Development, Product Development, Consumer Insights, Operations Integration & Training and Business Analysis functions for the Arby’s Restaurant System which is comprised of 3,750 restaurants in 48 states and 3 international countries with systemwide sales in excess of $3.5 billion dollars annually. Arby’s is the nation’s tenth largest restaurant chain. From July 2006 to August 2009 (3 years 2 months) Greater Atlanta AreaSenior Vice President of Marketing @ Developed and directed execution of Global Marketing function encompassing Marketing Strategy, Brand & Category Management, Marketing Calendar & Sales Plans, Media Spend Allocation, Menu Strategy, Product Development, Product Marketing, Direct Marketing (mail, internet, e-mail), Promotional, Partnership & Sponsorships, Event & Sports Marketing, Product Placements, Agency Management, Local Store Marketing Programs & Loyalty/Gift Card programs and Consumer and Product Research. Responsible for National & Local Marketing Calendar with total media spend of $125M through leadership of national and field based marketing teams. Active in the development of advertising & merchandising of the brand and its products including authorship of creative briefs, agency direction and approval of creative output. From November 2003 to July 2006 (2 years 9 months) Greater Atlanta AreaVice President of Menu Growth @ Top food executive leading blended product development & product marketing disciplines in conceptualizing, research, testing, development of product marketing strategy and implementing menu items for the nation’s eighth largest restaurant chain comprising over 7,800 units in 50 countries and over $3 billion in system wide sales. From July 2002 to November 2003 (1 year 5 months) Greater Detroit AreaVice President of Research & Development @ Chief food executive leading corporate product development staff in conceptualizing, researching, testing and implementing menu (food & beverage) items for Uno Chicago Bar and Grill casual dining chain which exceeds 200 units and $420 million dollars annually. From July 2000 to July 2002 (2 years 1 month) Greater Boston AreaVice President of Product Development @ Lead corporate product development staff in conceptualizing, consumer researching, testing and implementing menu (food & beverage) items for the world’s largest casual theme restaurant chain. Successfully positioned menu, expanded staffing, adapted processes and scaled operations for explosive growth from 200 to over 1,200 restaurants and $2.4 billion in system sales during tenure. Efforts contributed to category leadership in new product LTO promotions that averaged over 20 new menu items annually and fueled chains unit growth and same store sales. From March 1994 to July 2000 (6 years 5 months) Assistant General Manager @ Ten years Unit level General Managment operations experience with progressively increasing responsibility in Chicago, Copenhagen, Frankfort, Oslo, Honolulu, San Francisco and Atlanta. P&L responsibility ranging from $12M to $22M and supervision of employess ranging from 70 to 320 in unionized and non-unionized locations. From March 1985 to March 1994 (9 years 1 month)
B.S., Business @ Emporia State University From 1992 to 1996 A.A.S, Culinary Arts @ Joliet Junior College From 1981 to 1983 Oak Forest High School Ed Gleich is skilled in: Marketing Strategy, Integrated Marketing, Advertising, Strategy, Social Media Marketing, Marketing, Cross-functional Team Leadership, Program Management, Direct Marketing, Restaurants, Market Research, Product Marketing, Leadership, Food Safety, Food
Websites:
http://www.arbys.com,
http://www.littlecaesars.com,
http://www.applebees.com