Diala Smadi

Q: What is Diala Smadi email address?

Email Diala Smadi at diala.smadi@pepsico.com. This email is the most updated Diala Smadi email found in 2026.

Q: How to contact Diala Smadi?

To contact Diala Smadi send an email to diala.smadi@pepsico.com. (updated on September 13, 2024)

Advisor, Strategy at Royal Commission for Riyadh City | الهيئة الملكية لمدينة الرياض | United Arab Emirates

About Diala Smadi

Diala Smadi serves as the Middle East & Africa (MEA) New Business Development and Capital Planning Director at PepsiCo, where she leverages her extensive expertise in financial planning and analysis (FP&A) to drive strategic initiatives that enhance the company's market position. With over 15 years of experience across diverse sectors, including consumer goods, food and beverage, and financial services, Diala is adept at navigating complex business landscapes and fostering strategic partnerships that yield sustainable growth.

In her current role, Diala has been instrumental in crafting compelling capital expenditure (capex) and partnership proposals, collaborating closely with regional business teams to align investment strategies with PepsiCo’s overarching objectives. Her leadership in managing the approval process for MEA capital investment projects has been pivotal, particularly in negotiating exclusive bottling and franchising agreements, as well as multi-year contracts in consulting, foodservice, and marketing. Diala's ability to conduct thorough feasibility studies and competitive analyses ensures that each project is backed by solid business intelligence, enhancing the likelihood of successful outcomes.

Diala's commitment to organizational development and performance management is evident in her strategic approach to capital project planning. She not only identifies opportunities for growth but also implements robust frameworks that support long-term sustainability. Her multifaceted skill set, combined with her deep understanding of the food and beverage industry, positions her as a key player in PepsiCo's efforts to innovate and expand within the MEA region, ultimately driving value for stakeholders and consumers alike.

Diala Smadi Work