Dhruv Bansal

Ecommerce 4P Lead - Thinkpad & Tablets | Lenovo.com - D2C at Lenovo India | New Delhi, Delhi, India

About Dhruv Bansal

Dhruv Bansal currently serves as the Ecommerce 4P Lead for ThinkPad and Tablets at Lenovo India, where he spearheads a dynamic $50 million business. With over a decade of experience in online business, category management, and e-commerce, Dhruv has demonstrated exceptional expertise in driving growth and optimizing customer journeys. Under his leadership, the ThinkPad division has seen remarkable growth, skyrocketing from $8 million to $50 million in just three years. This impressive trajectory is a testament to his strategic approach to online P&L management, budgeting, and product marketing.

In his role, Dhruv is responsible for managing end-to-end pricing strategies and overseeing web merchandising and campaign management. His keen insights into product management and product launches have been pivotal in developing a robust product mix that resonates with customers. Additionally, he excels in program mix optimization, leveraging both paid and organic digital channels to enhance brand visibility and drive sales.

Dhruv's skill set extends beyond traditional e-commerce metrics; he is adept at financial analysis, digital strategy, and team management, ensuring that his team is aligned with Lenovo's broader business objectives. His passion for teaching has also allowed him to mentor emerging talents in the industry, further amplifying his impact on the e-commerce landscape. With a focus on strategic partnerships and sourcing, Dhruv continues to innovate and adapt in a rapidly evolving digital marketplace, solidifying Lenovo's position as a leader in the tech industry.

Dhruv Bansal Work