Des Waddy
Freelance brand writer at Copywriter, brand strategy and voice, content writer | London, England, United Kingdom
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Des Waddy is a seasoned freelance brand writer with over two decades of experience in strategic and commercial writing, specializing in brand voice and content generation across diverse channels. Currently, Des leverages his extensive expertise to craft compelling narratives for a wide array of sectors, including consumer goods, healthcare, education, and luxury retail. His role as a copywriter and brand strategist involves collaborating with both direct clients and creative agencies, ensuring that each piece of content resonates with its intended audience while maintaining a consistent brand voice.
Des has successfully led key projects that showcase his ability to adapt tone and style to fit various media, from digital campaigns to internal communications. His work in higher education has been particularly impactful, where he has developed content strategies that enhance student engagement and institutional branding. In the energy and financial services sectors, Des has crafted persuasive copy that simplifies complex concepts, making them accessible to a broader audience.
His skill set encompasses editing, creative direction, and marketing strategy, allowing him to approach projects with a holistic perspective. Whether developing advertising copy or executing a comprehensive content strategy, Des's commitment to quality and clarity shines through. His deep understanding of industry nuances, combined with a passion for storytelling, positions him as a valuable asset in any creative endeavor, driving brand narratives that not only inform but also inspire action.
Senior writer at Start Group (then Start Creative) in November 1999 to November 2026
Freelance brand writer at Copywriter, brand strategy and voice, content writer in June 2015 to Present
Partner at Fernandez Waddy (FW) in March 2011 to June 2015
Freelance writer at Freelance writer in July 2003 to March 2011
In-house editor, Head of publications at Lloyd's Register in January 1990 to December 1998
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Queen Mary, U. of London, BA (First)
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Marketing Communications
Copywriting
Editing
Advertising
Tone Of Voice
Articles
Corporate Communications
Internal Communications
Creative Strategy
Content Strategy
Creative Direction
Digital Marketing
Publications
Graphic Design
Marketing
Art Direction
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What is Des Waddy email address?
Email Des Waddy at [email protected]. This email is the most updated Des Waddy's email found in 2026.
How to contact Des Waddy?
To contact Des Waddy send an email to [email protected].
What company does Des Waddy work for?
Des Waddy works for Copywriter, brand strategy and voice, content writer
What is Des Waddy's role at Copywriter, brand strategy and voice, content writer?
Des Waddy is Freelance brand writer
What is Des Waddy's Phone Number?
Des Waddy's phone +44 ** **** *385
What industry does Des Waddy work in?
Des Waddy works in the Writing and Editing industry.
Des Waddy Email Addresses
Des Waddy Phone Numbers
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