SaaS Marketing Leader
Los Altos, California
Chief Marketing Officer (Benchmark-Sequoia company) @ BridgeSpan - eMortgage Company Bridgespan was a Benchmark-Sequoia and eventually a Fannie Mae funded company. We built a back office web application and large 200 person service organization to more efficiently process title and escrow functions for home purchase and mortgage refinance. I joined as VP of Product Marketing at 26...
Chief Marketing Officer (Benchmark-Sequoia company) @ BridgeSpan - eMortgage Company Bridgespan was a Benchmark-Sequoia and eventually a Fannie Mae funded company. We built a back office web application and large 200 person service organization to more efficiently process title and escrow functions for home purchase and mortgage refinance. I joined as VP of Product Marketing at 26 employees and $0 revenue. I left four years later as Chief Marketing Officer with 250 employees and a $30M run rate. BridgeSpan was sold to a private equity group. From 1999 to 2003 (4 years) Mountain View, CAConsultant - Online Customer Acquisition @ AOL (Netscape, acquired by AOL) Joined Netscape Netcenter group - in the period when Netscape was discovering that Wall Street valued the "eyeballs" visting Navigator's homepage and a portal was being built out to compete with Yahoo! and Excite. I managed customer acquisition and monetization programs for Netscape Navigator download, bookmarks, email and instant messaging. A great team of smart people. From September 1998 to 2000 (2 years) VP Product Marketing @ j2 Global (eFax.com acquired by j2Global) Served as consulting VP Product Marketing from initial establishment of eFax.com, steep customer growth ramp and exit via sale to JFax. Defined client software and service requirements working with Engineering, Sales, Business Development, Marketing. From 1998 to 1999 (1 year) VP of Marketing (NASDAQ: HP) @ Autonomy One of two U.S. executives hired by Cambridge, U.K. based Autonomy CEO Mike Lynch to establish U.S. operations in Palo Alto. VP of Marketing wih responsibility for corporate and product marketing. Established Autonomy presence in enterprise search space which served as the basis for company's public offering and ongoing success. NASDAQ: AUTN From December 1996 to August 1998 (1 year 9 months) Marketing, BD, Executive Producer Apple.com @ Apple I held a variety of roles at Apple over 8+ years. I rebuilt and managed Apple's $750M 401(k) program. I managed Finance for Apple's WW Support organization. I managed co-op marketing and pricing for Apple's Higher Ed market. I was a product solutions manager for USA Power Macintosh and Performa groups. I managed Apple's relationship with AOL.com and as Sr. Producer, Apple.com, managed the 12 person team responsible for all of Apple's online properties. From 1988 to 1996 (8 years) Principal @ Element Group - Marketing Consulting Element Group is my consultancy for mentoring, advising and building technology startups with an interim executive or consulting role on go to market strategy, product, team and fund-raising. I focus on companies providing B2B SaaS services and B2C interactive marketing services including social media, mobile and messaging.Current and recent assignments include:• North Dome Media – auto insurance online lead generation business• AppGoGo.com – advisor for Facebook social messaging platform• ResellerRatings – interim VP BD for online reviews site (Yelp for online merchants)• AdRevolution – advisor to targeted email advertising platform From 2009 to December 2011 (2 years) Los Altos, CACEO @ Decisyon - Business Analytics Software Decisyon is a analytics/business intelligence platform used by over 40 customers in 11 countries around the world. Customers include Johnson & Johnson, Merck, Diadora, Barilla, Pfizer. Decisyon software is a next generation BI platform with a powerful yet flexible set of capabilties. I served in interim U.S. CEO and GM role, assessing U.S. market opportunity for Decisyon. From 2009 to 2010 (1 year) CEO of Habeas, Inc. (Canaan company) @ Return Path (Habeas - acquired by RP 2008) Founded and grew Habeas from ground level to 450 customers and $9+M in annual bookings. Raised 3 rounds of venture capital. Habeas was an email reputation and identity manager acting as an intermediary between trustworthy emailers and ISPs/anti-spam soltutions). Sold to market leader Return Path end of 2008.Habeas was awarded Red Herring Top Technology 100 company in 2006 and Stevie Award in 2007 for Top Innovative company. From 2003 to 2008 (5 years) Mountain View, CaliforniaGVP, Product Management, Oracle CX @ Oracle I lead global product strategy, messaging, thought leadership, ISV partnerships, SI & SC enablement and analyst relations for Oracle's CX business – an integrated set of marketing, sales, commerce and service solutions that power customer experience for thousands of leading global brands. I manage a team of 45 product managers and influence and work with thousands of people across the Oracle CX ecosystem – employees, SIs, ISVs, industry analysts, press, influencers and most importantly, our customers. Redwood Shores, CAChief Marketing Officer @ Kerio Technologies/Samepage Kerio: Responsible for PR, social, brand, lead generation, product management and marketing for global email, firewall and collaboration software provider with 60,000 SMB customers and 5,000 channel partners. Lead global marketing team of 15. Implemented Marketo, Salesforce, rebrand and lead gen activities including: online advertising; SEO; email; and content marketing resulting in record 2013 and 2014 financial results.• Increased lead volume from 0 to 1500/mo• Launched rebranded website based on Drupal, Marketo, Salesforce • Created innovative web-based distributor digital marketing program Samepage: Also CMO of spin-out division, Samepage, a freemium cloud collaboration service. Relaunched service in 2015 with: rebrand; SEM/SEO; messaging, PR, product and app overhaul; social marketing. Sign up at http://www.samepage.io• Relaunch in Jan 2015 including rebrand, repositioning, new product/apps• PR activities resulted in strong coverage in TV, print, social• Lead generation through Google, retargeting, facebook, blogs, social From July 2013 to January 2016 (2 years 7 months) San Jose, CAChief Marketing Officer @ Ensighten (Floodgate, Volition and Insight Ventures company) CMO for SaaS Tag Management company selling Enterprise solutions to digital marketing professionals. Customers include Microsoft, Sony, United Airlines, Home Depot, American Express. Responsible for lead generation, product marketing, content marketing, brand and product management. Grew customers from 10 to 100 and revenue from $2M to $14M during tenure. Built marketing function from ground up. Drove total corporate rebrand and all product and solutions naming, messaging and positioning. Organized first customer conference in 2012 (50 attendees) and second in 2013 (450 attendees). Leading edge guerilla marketing at key events Adobe Summit 2012 and 2013.• Increased lead volume by 210% and opportunity volume by 775%• Dropped Cost per Lead by 20% and Cost per Opportunity by 68%• Grew bookings run rate 700% during tenure• Chief company spokesperson: analysts, events, media From October 2011 to May 2013 (1 year 8 months) Cupertino, CA
BridgeSpan - eMortgage Company
Chief Marketing Officer (Benchmark-Sequoia company)
1999 to 2003
Mountain View, CA
AOL (Netscape, acquired by AOL)
Consultant - Online Customer Acquisition
September 1998 to 2000
j2 Global (eFax.com acquired by j2Global)
VP Product Marketing
1998 to 1999
Autonomy
VP of Marketing (NASDAQ: HP)
December 1996 to August 1998
Apple
Marketing, BD, Executive Producer Apple.com
1988 to 1996
Element Group - Marketing Consulting
Principal
2009 to December 2011
Los Altos, CA
Decisyon - Business Analytics Software
CEO
2009 to 2010
Return Path (Habeas - acquired by RP 2008)
CEO of Habeas, Inc. (Canaan company)
2003 to 2008
Mountain View, California
Oracle
GVP, Product Management, Oracle CX
Redwood Shores, CA
Kerio Technologies/Samepage
Chief Marketing Officer
July 2013 to January 2016
San Jose, CA
Ensighten (Floodgate, Volition and Insight Ventures company)
Chief Marketing Officer
October 2011 to May 2013
Cupertino, CA
Bridgespan was a Benchmark-Sequoia and eventually a Fannie Mae funded company. We built a back office web application and large 200 person service organization to more efficiently process title and escrow functions for home purchase and mortgage refinance. I joined as VP of Product Marketing at 26 employees and $0 revenue. I left four years later as... Bridgespan was a Benchmark-Sequoia and eventually a Fannie Mae funded company. We built a back office web application and large 200 person service organization to more efficiently process title and escrow functions for home purchase and mortgage refinance. I joined as VP of Product Marketing at 26 employees and $0 revenue. I left four years later as Chief Marketing Officer with 250 employees and a $30M run rate. BridgeSpan was sold to a private equity group.
What company does Des Cahill work for?
Des Cahill works for BridgeSpan - eMortgage Company
What is Des Cahill's role at BridgeSpan - eMortgage Company?
Des Cahill is Chief Marketing Officer (Benchmark-Sequoia company)
What industry does Des Cahill work in?
Des Cahill works in the Internet industry.
Who are Des Cahill's colleagues?
Des Cahill's colleagues are Giovanna Bohorquez, Federico Rivera, Pablo Ruiz, Juan Pablo Jimenez Isaza, Juan Manuel Quijano, Jorge Arias, Jose Roa Wandurraga, Chen Zhang, Frederic Dubois, and Karen Wang
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