Denise Marcilio's Email Addresses & Phone Numbers

Vice President - Division, Solutions and Specialty Marketing @ Express Scripts The largest pharmacy benefits management organization in the United States, Express Scripts (NASDQ: CI) is a Fortune 22 company serving 84 million patients and generating 2016 revenues of $104B.• Led Express Scripts B2B marketing activities encompassing traditional and digital channels to drive profitability across the company’s...

Vice President - Division, Solutions and Specialty Marketing @ Express Scripts The largest pharmacy benefits management organization in the United States, Express Scripts (NASDQ: CI) is a Fortune 22 company serving 84 million patients and generating 2016 revenues of $104B.• Led Express Scripts B2B marketing activities encompassing traditional and digital channels to drive profitability across the company’s book of business. Launched go-to-market initiatives utilizing segmentation and key data insights. Guided acquisition and retention efforts by defining and executing strategies across all client segments.• Developed the positioning and strategy for Express Script’s Pharmacy and Pharmacy Benefits. Led business messaging and strategy for Pharmacy Services programs focused on Innovation, Research, Big Data, and Clinical Solutions. Managed National Accounts, Health Plans, Government Programs, Public Sector, and Federal segments.• Consistently surpassed business objectives, which included above market performance on content engagement, through a variety of channels from large events to digital and traditional demand generation channels.• Created and implemented a new framework to sell clinical solutions based on client pain points. • Established a more effective and seamless new product rollout process to launch highly complex supply chain and pharmacy network solutions. • Created a comprehensive strategic framework for Accredo Specialty Pharmacy. • Formed and integrated a member experience narrative and sales tool kit that revolutionized the way Express Scripts presents the concept of “digital care” to members and clients. From 2014 to 2018 (4 years) St. Louis, MissouriGlobal Director of Marketing - B2B @ IGT A Fortune 500 leader in gaming machines, lotteries, interactive software, and social gaming, International Game Technology (NYSE: IGT) delivers best-in-class content and products across 100 countries.• Hired to develop and lead IGT’s Enterprise marketing strategy and capture new global sales opportunities, reporting to the COO. Led marketing activities in a range of geographic locations, including the Americas, United Kingdom, Monaco, and Macau.• Developed an innovative 50/50 co-marketing model in partnership with casino operators to jointly invest in game launches, drive awareness via high visibility campaigns, and secure IGT’s position within the industry.• Partnered with entertainment industry and brand leaders to successfully launch 142 games in one year. Consistently met or exceeded commitments with casino owners and top licensors: HBO, Fox, Time Warner, Sony, Caesars Entertainment, Las Vegas Sands, Station Casinos, and MGM. From 2011 to 2012 (1 year) Las Vegas, NevadaVice President Strategic Marketing -Health Systems @ McKesson Vice President, Strategic Marketing @ McKesson A global leader in pharmaceutical distribution, health information technology, and care management, McKesson Corporation (NYSE: MCK) generated revenues of $214.3B for FY 2019.• Develop and communicate a differentiated value proposition to effectively engage Retail and Health Systems customers and prospects, supporting a multibillion dollar operation. • Maintain an in-depth understanding of the evolving competitive landscape, industry trends, and the needs of customers and the market. Leverage insights, identify key opportunities, and help the field to execute effectively. • Outlined and executed a marketing strategy to drive segment growth, including portfolio assessment, gap analyses, content management, and demand generation. Dallas/Fort Worth AreaVice President, Customer Insights and Portfolio Strategy @ McKesson • Led market and competitive analytics, NPS measurement, and the research practice for the Retail and Health Systems market segments. • Assessed, strategized, and built the business case to determine the best portfolio mix of products, solutions, and programs. • Led customer engagement and the downstream demand generation process to manage content, enable sales, and improve prospecting activities. • Launched a data analytics practice to deliver leadership insights to improve C-suite conversations. From 2018 to 2019 (1 year) Dallas/Fort Worth AreaVice President, Digital Marketing and Sales @ Hibu A $2.1B global provider of digital marketing solutions, Hibu (LON: HIBU) provides leading businesses with the tools to succeed in today’s highly competitive landscape.• Hired to manage key initiatives and lead the company’s entrance into the US Hispanic Market. Established a new business model to capture the Hispanic segment, identify and launch products, and create new partnerships.• Built the company’s Hispanic strategy from the ground up to effectively increase the customer acquisition rate by 290%. Established the ability to sell bilingual digital products, a “first to market move” before any competitors. • Consistently met revenue and EBITDA targets. • During year two, expanded Digital sales from 28% to 64% YoY with a customer retention rate of 90%. From 2012 to 2014 (2 years) Houston, Texas AreaGlobal Director B2B Marketing, Servers, Storage & Networking @ HP A global Fortune 10 technology leader, Hewlett-Packard (NYSE: HPQ) delivers cutting edge solutions, with one of the world's most comprehensive portfolios of hardware, software, and services. • Led marketing and sales enablement activities across HP’s global Servers and led the Volume Business Marketing plan, representing 51% of overall revenue. Consistently outpaced competitors and generated four years of consecutive revenue growth. • Successfully delivered marketing that sustained competitive market share for a $21B business and sales force of 12,000. Achieved unprecedented adoption rates for new assets systems HP Enterprise’s consolidated marketing; within 90 days of launch, accomplished 90% field adoption for new sales tools and 51% for new sales methods. From 2007 to 2011 (4 years) Houston, TexasDirector of Marketing, North America Small and Medium Business @ HP From 2005 to 2007 (2 years) Houston, TexasDirector of Marketing and Strategy, SMB, Latin America @ HP From 2000 to 2005 (5 years) Houston, TexasGeneral Manager, Compaq Peru @ HP From 1999 to 2000 (1 year) Lima Province, Peru