Deborah Quig
Director, Global Brand Market Activation at McDonald's | Barrington Hills, Illinois, United States
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As the Director of Global Brand Market Activation at McDonald's, Deborah Quig plays a pivotal role in shaping the company's marketing landscape across a vast network of 38,000 restaurants in 117 markets. Her hands-on approach and results-driven mindset enable her to lead a newly formed Global Market Activation team that is dedicated to executing impactful global campaigns. Deborah's expertise lies in crafting sophisticated marketing strategies that not only resonate with diverse consumer bases but also align seamlessly with McDonald's overarching sales objectives and revenue growth targets.
Under her leadership, the team focuses on monitoring consumer trends and leveraging data analytics to inform creative vision and execution. This insight-driven approach ensures that marketing initiatives are not only innovative but also relevant, engaging, and effective. Deborah's commitment to sustainability further enhances McDonald's brand reputation, as she integrates eco-friendly practices into promotional strategies and licensing agreements.
In her role, Deborah excels in cross-departmental collaboration, working closely with various stakeholders to ensure cohesive messaging and brand integrity across all touchpoints. Her experience in program management and agency reviews allows her to optimize marketing resources, driving cost savings while maximizing impact. As a passionate leader, Deborah inspires her team to bring creative visions to life, fostering an environment where innovative ideas can flourish. Through her strategic direction, McDonald's continues to strengthen its global presence and connect with consumers in meaningful ways, solidifying its position as a leader in the fast-food industry.
Director, Global Brand Market Activation at McDonald's in January 2023 to Present
Director, Global Marketing at McDonald's in January 2007 to February 2023
President at Quig Marketing Consulting in January 2001 to January 2007
Director, U.S. Marketing at McDonald's Corporation in January 1995 to January 2001
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Marketing
Leadership
Brand Management
Marketing Strategy
Business Strategy
Integrated Marketing
Advertising
Customer Insight
Digital Marketing
Marketing Communications
Project Management
Competitive Analysis
Program Management
Brand Development
Global Marketing
Strategic Planning
Management
Brand Strategy
Brand Growth
Team Leadership
Revenue & Profit Growth
Relationship Management
Concept Development
Cross-Departmental Collaboration
Partner Relationship Management
Agency Relationship Management
Managing Agency Relationships
Agency Reviews
Content Development
Event Marketing Strategy
Social Strategy
Sustainability
Data Analytics
Business Innovation
Operational Efficiency
Cost Savings
Charitable Giving Programs
Consumer Research
Promotions
Licensing Agreements
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Discover more about McDonald'sWhat is Deborah Quig email address?
Email Deborah Quig at [email protected]. This email is the most updated Deborah Quig email found in 2026.
What is Deborah Quig phone number?
Deborah Quig phone number is +16304140069 and +18504563628.
How to contact Deborah Quig?
To contact Deborah Quig send an email to [email protected]. If you want to call Deborah Quig try calling on +16304140069 and +18504563628. (updated on October 29, 2024)
What company does Deborah Quig work for?
Deborah Quig works for McDonald's
What is Deborah Quig's role at McDonald's?
Deborah Quig is Director, Global Brand Market Activation
What industry does Deborah Quig work in?
Deborah Quig works in the Restaurants industry.
Deborah Quig Email Addresses
Deborah Quig Phone Numbers
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