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Dean Skidmore


Director of Ingenuity Digital & WMG (Part of the IDHL Group) SEO | PPC | Programmatic | CRO | Digital PR | Mobile

London, United Kingdom

Section title

Dean Skidmore's Work Experience



2012 to Present

Hays Digital & Creative

Managing Director

2007 to 2011


Head of Sales (UK and Ireland, CEROW)

2003 to 2007

Dean Skidmore's Education

The Nottingham Trent University

BA Hons Humanities English & Psychology 2:1

1989 to 1991

Millfield & Cranleigh

1983 to 1986

Dean Skidmore's Professional Skills Radar Chart

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Harmony minded

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50% Left Brained
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Dean Skidmore's Estimated Salary Range

About Dean Skidmore's Current Company


The IDHL Group comprises Ingenuity Digital, WMG and NetConstruct and is one of the UK’s largest full service digital agencies. Ranking within the top five and growing fast, we deliver SEO, content marketing, PPC, web design and PR strategies to an enviable portfolio of clients. With offices in London, Harrogate and Wetherby, more than 120 experts and...

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Dean Skidmore works in the Internet industry.

About Dean Skidmore

📖 Summary

Managing Director experienced in product development, sales and operational delivery within digital marketing, organic search, PPC, digital recruitment advertising and medical insurance sectors. 20 years national and international expertise in strategy, planning, budgeting and marketing. Specialties: Digital marketing,SEO, SMO, PPC, Digital & Creative recruiting, recruitment, candidate attraction solutions, recruitment advertising, multi media solutions, media negotiating & buying, direct recruitment models, talent acquisition, online sourcing, social media, job boards, ATS (applicant tracking systems,) onboarding, multipost, video product innocation.Director @ The IDHL Group comprises Ingenuity Digital, WMG and NetConstruct and is one of the UK’s largest full service digital agencies. Ranking within the top five and growing fast, we deliver SEO, content marketing, PPC, web design and PR strategies to an enviable portfolio of clients. With offices in London, Harrogate and Wetherby, more than 120 experts and a 20 year heritage, we are uniquely positioned to provide timely, impactful and measurable results that help businesses succeed online. We have a transparent and analytical approach to SEO, with intellectual property and proprietary software tools developed over 15 years, that have established an enviable market leading position. We currently have just over 100 clients, and particularly we like to work with those that have an international presence and we currently outreach all over the world – but crucially all campaigns are managed & delivered out of Head Office with no external outsourcing. We deliver SEO campaigns across the US, China, Middle East, Latin America, Ireland and across central Europe. From 2012 to Present (3 years) Managing Director @ • International remit to develop Hays Digital and Creative proposition and integration within Hays specialisms such as Accountancy and Finance, Construction and Property, IT and Education • Key innovative role, translating sales strategy into identification and integration of new products and services from the market to the business • Responsible for direct sales team of Business Development Managers and indirect matrix management of consultants across Hays network • Pure P&L accountability with full cost centre control, responsible for instigating and negotiating high-level contracts and spend with major 3rd party suppliers • Repeat winner in 2008 and 2010 of OnRec Award for best agency use of online recruitment solutions From 2007 to 2011 (4 years) Head of Sales (UK and Ireland, CEROW) @ • Responsible for growth of Candidate Attraction Sales across UK and Europe • Developed sales and delivery process giving Hays international capability for the first time • Creation of national and international sales, collateral and training • Grew key accounts within private sector such as Sony, Barclays and BT plus public sector such as House of Commons, Parliamentary ICT and Camden From 2003 to 2007 (4 years) Brand Manager @ • B-2-B sales role with national remit for sale of recruitment candidate attraction solutions across Hays Construction and Property, Hays Logistics and developing international businesses From 2002 to 2003 (1 year) Affinity Relations Manager @ Medical Sickness Society (part of Wesleyan) provides specialist financial advice to over 60% of the UK’s medical and dental profession • Promoted to newly created position of Affinity Relations Manager responsible for the development of strategic partnerships with key medical and dental organisations, forging new and innovative relationships with bodies such as the Royal College of Surgeons and the British Dental Association From 2000 to 2002 (2 years) Area Manager @ • Responsible for recruitment, management, training and sales of 8 financial consultants across Southern England • Ensured individual and area targets were set and met in line with PIA principles of best advice • One-to-one coaching in the field and maintenance of comprehensive compliance data From 1998 to 2000 (2 years) Financial Consultant & National Sales Training Officer @ • Provided specialist financial advice to the medical and dental professionals across London and the South East • Generated sales of £227k in his first appointment as a sales consultant, an increase of nearly 470% compared to the industry average • Awarded care of prestigious client base in Harley Street and maintained permanent position in first division of national sales league tables, finishing 3rd in 1996 and 2nd in 1997 From 1994 to 1998 (4 years) Public Relations Consultant @ • Control and administration of sponsorship budget deployed for the promotion of the company through sporting, social and academic events in London teaching hospitals • Organisation of sales events in London hospitals, delivering highest attendance rates from one London consultant From 1993 to 1994 (1 year) BA Hons Humanities, English & Psychology, 2:1 @ The Nottingham Trent University From 1989 to 1991 Millfield & Cranleigh From 1983 to 1986 Dean Skidmore is skilled in: Digital Marketing, SEO, SEO Audits, E-commerce SEO, PPC, Marketing Strategy, Marketing Communications, Digital Strategy, Search Engine Ranking, Paid Content, Paid Search Campaigns, Paid Search Strategy, Online Marketing, Paid Media, Content Marketing

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In a nutshell

Dean Skidmore's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 7 month(s)

Dean Skidmore's Willingness to Change Jobs



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