Digital Transformation and Innovation Leader Covering Emerging Technologies & Business Model Innovation | Blockchain Evangelist | Author | Speaker
Paris Area, France
BNP Paribas Corporate and Institutional Banking
Digital Solutions and Digital Client Engagement, Global Markets
June 2015 to Present
TECH LONDON ADVOCATES LIMITED
2015 to Present
BNP Paribas CIB
Branding and Digital Media, Marketing and Communications
2008 to June 2015
BNP Paribas CIB
2005 to 2008
House New Media
New Media Director
1999 to 2005
What company does Dean MFA work for?
Dean MFA works for BNP Paribas Corporate and Institutional Banking
What is Dean MFA's role at BNP Paribas Corporate and Institutional Banking?
Dean MFA is Digital Solutions and Digital Client Engagement, Global Markets
What industry does Dean MFA work in?
Dean MFA works in the Financial Services industry.
In my twenties, I was completely immersed in studying visual communications and drawing comics. I used to publish illustrations and comic strips in student papers, but - in spite of all my efforts - I was not able to publish anything in any of the mainstream newspapers. Moreover, I couldn’t understand why? I thought my work was 'good enough'. After all, I studied the masters of the trade and was able to imitate their style pretty well. My persistence finally paid off one day when I received a phone call from Rudy, a well known comics strip editor. Rudy asked me to bring in my portfolio. You can imagine my excitement! Could not sleep that night! After browsing through my work, Rudy picked up - to my amazement - only one comic, unfinished, still half in the pencil which I had forgotten to take out. "I like this one!" he said. Then he paused, leaned slightly towards me and continued: "Kid, This is YOU! You have to tell an authentic story through your unique style if you want to succeed in this business." The very same day I completed my unfinished comic strip, and the following week I saw it in Rudy's iconic newspaper. Nowadays, when I think about it, I feel very grateful. Thanks to Rudy, in my early years I understood the power of a good, authentic story, clear message and originality - all of which I took with me into my fist advertising job. During my years in media, I have further refined the art of making the complex simple & compelling. My passion and great enthusiasm for using technology in creative ways made me trade old media for new media, and join digital brand marketing pioneers in changing digital communications. In my pier circle online, I have become known as @Branding_Guy. How I add value: By combining creativity with business knowledge to develop research based strategies & innovations in digital marketing communications. My focus is on digital strategy, digital acceleration & innovation. My mantra Simplicity is the ultimate sophistication.Digital Solutions and Digital Client Engagement, Global Markets @ From June 2015 to Present (7 months) Advocate @ From 2015 to Present (less than a year) Branding and Digital Media, Marketing and Communications @ From 2008 to June 2015 (7 years) Branding Consultant @ From 2005 to 2008 (3 years) New Media Director @ Brand communications strategies and executions through digital media. Held a key role in developing digital brand marketing programs for international and FTSE 100 clients, and analysing their effectiveness. Managed on-line marketing campaigns. Assessed creativity and strategic value of client's brand communications programs and developed tailored recommendations for improvement. Worked on benchmarking and market research for client presentations and other support materials for bids and proposals. Successfully pitched and won brand digital strategy programs. Worked on UX, UI, and web sites conceptualisation and creatioon. Sample clients: BT, Nestlé and Sony From 1999 to 2005 (6 years) Masters of Arts in Design Studies / Applied Imagination in the Creative Industries., Creativity & Design Thinking, Visual Communications, Branding, Marketing, Advertising @ University of the Arts London - Central Saint Martins College of Arts and Design Dean MFA is skilled in: Digital Marketing, Digital Strategy, Social Media Marketing, Integrated Marketing, Digital Media, Corporate Branding, Market Research, Strategic Communications, Brand Strategy and Positining, Brand Communication, Online Marketing, Brand Development, Digital Branding, Brand Architecture, Brand Management
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 6 month(s)
There's 88% chance that Dean MFA is seeking for new opportunities
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