David Morrison
Director of Global Lead Generation at Automation Anywhere | San Francisco Bay Area
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David Morrison currently serves as the Director of Global Lead Generation at Automation Anywhere, where he plays a pivotal role in driving the company’s growth through innovative marketing strategies and robust lead generation initiatives. With a well-rounded background in marketing management, David is adept at navigating the complexities of B2B marketing, particularly in the SaaS sector. His expertise encompasses a wide array of marketing disciplines, including content marketing, event marketing, and nurturing campaigns, all of which are essential for creating a comprehensive demand generation strategy.
In his current role, David is tasked with the overhaul and management of high-value lead generation channels that align with the sales and XDR goals of Automation Anywhere. He is responsible for planning and implementing new lead sources, ensuring budget management, and maintaining Salesforce hygiene on lead and contact records. His meticulous approach to tracking lead flow and follow-up processes allows for precise analysis and optimization of campaigns, ultimately enhancing lead quality and conversion rates.
David's experience in managing cross-functional teams in an international environment has equipped him with a unique perspective on strategic alliances and partnerships, which are crucial for driving effective go-to-market strategies. His commitment to continuous improvement and campaign optimization not only supports the immediate goals of the sales team but also contributes to the long-term success of Automation Anywhere in a competitive landscape. By leveraging his skills in multi-channel marketing and partner management, David is instrumental in fostering relationships that enhance the company’s market presence and drive sustainable growth.
Director of Global Lead Generation at Automation Anywhere in August 2021 to Present
Director of Lead Generation at RingCentral in October 2019 to July 2021
Senior Digital Marketing Channel Manager at RingCentral in January 2016 to September 2019
Senior Manager, Global B2B Marketing Operations at Kaspersky Lab in October 2011 to August 2015
Systems eMarketing GTM Manager at Oracle Corporation in February 2010 to October 2011
Marketing Manager at Sun Microsystems in March 1999 to March 2010
Brand Marketing Manager at Adobe in January 1998 to January 1998
Senior Account Manager at Winston Advertising in January 1987 to January 1997
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Product Marketing
Sales Enablement
Demand Generation
Go-to-market Strategy
B2B Marketing
Cross-functional Team Leadership
Lead Generation
Online Marketing
Marketing Strategy
Channel
Multi-channel Marketing
Business Alliances
Strategic Alliances
Strategic Partnerships
SaaS
Partner Management
Strategy
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Discover more about Automation AnywhereWhat is David Morrison email address?
Email David Morrison at [email protected]. This email is the most updated David Morrison email found in 2026.
What is David Morrison phone number?
David Morrison phone number is +14152618911.
How to contact David Morrison?
To contact David Morrison send an email to [email protected]. If you want to call David Morrison try calling on +14152618911. (updated on November 05, 2024)
What company does David Morrison work for?
David Morrison works for Automation Anywhere
What is David Morrison's role at Automation Anywhere?
David Morrison is Director of Global Lead Generation
What industry does David Morrison work in?
David Morrison works in the Software Development industry.
David Morrison Email Addresses
David Morrison Phone Numbers
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