A broad range of experience in desktop and mobile digital marketing with particular emphasis on affiliate marketing both as a publisher and from a network perspective. Fluent German speaker with international experience in key account management, business development and team leadership roles

Senior Sales Manager @ KissMyAds is a mobile performance marketing network focusing on the distribution and acquisition of new users for mobile apps. Founded in 2011 with offices in Berlin and Cologne, we allow advertisers to increase their mobile marketing reach on a low-risk CPI or CPA model as well as allowing owners of mobile inventory to quickly and effectively monetize their content in over 100 different countries. My roles here include: • Acquisition of new direct advertiser and publisher clients • Acquisition of new media agency clients - both on the publisher and advertiser side • Key account management for advertiser and publisher accounts From October 2015 to Present (3 months) Berlin Area, GermanyHead of Business Development @ As Head of Business Development for the belboon desktop and mobile performance network my projects included: • Launch and development of mobile app marketing business including overseeing technical integration with tracking SDKs and mobile platforms, acquisition and launch of advertiser programs and acquisition of a broad publisher base. Since launch we have seen growth exceeding 100% per quarter • Management of belboon’s lead generation business including recruitment and management of a team of account managers. • Acquisition and management of new international publishers including media buying and display ad networks • Development and management of network compliance including implementing active fraud control and program specific requirements From April 2014 to October 2015 (1 year 7 months) Berlin Area, GermanySenior International Affiliate Manager @ In this role I was responsible for belboon’s activities outside of the German-speaking markets - I managed the launch of belboon in the UK and Spanish markets whilst overseeing growth in France, Italy and countries outside of Europe. I had direct responsibility for meeting growth targets and managing budgets My team and I have managed the successful launch and exponential growth of online retail advertiser accounts in multiple European markets by identifying and working with key publishers to meet advertiser goals whilst maximising publisher conversion rates and turnovers. Worked closely with premium lead generation publishers to deliver high quality leads for buyers in verticals including finance, home improvement, retail and fashion From March 2013 to October 2015 (2 years 8 months) Berlin Area, GermanyUK Country Manager | Affiliate Marketing @ Launched the belbon affiliate in the UK/English-speaking markets. Recruited key affiliates and developed relationships with advertisers and agencies to launch over 100 online store affiliate programs and online lead generation campaigns. Launched and successfully managed affiliate programs in multiple European markets. I also provided key account management support to some of belboon’s largest international advertiser and publisher accounts. From March 2011 to October 2015 (4 years 8 months) UK Marketing and Sales Manager @ • Commercial development of the UK branch of Idealo Internet – one of Europe’s leading price comparison brands. Liaised with CEO and team leaders in developing targets, setting strategy and recruiting. • Acquiring and developing relations with a broad base of UK and European-based merchants. Optimised their price comparison listing including analysis and aggregation of CSV and XML data feeds. Worked with affiliate networks, online agencies and with merchants directly to ensure a strong ROI for merchant clients and the best possible monetisation of Idealo's content Skills that I brought to the company and my clients included SEO, SEA, affiliate marketing, public relations, voucher code marketing, data feed optimisation and human resource management. From November 2009 to March 2011 (1 year 5 months) Tour Manager @ Organising touring logistics for a German-based philharmonic orchestra from their Berlin office. Ensured the smooth running of concert tours throughout Germany by liasing with local promoters. Group sizes ranged from small chamber ensembles through to full orchestra and choir. I also assisted in the advertising of concerts with promoters and assisted in selling concerts to event organisers From August 2008 to February 2009 (7 months) Intern @ Paid internship with a Berlin based artist management and promotions agency as part of a University Year Abroad programme. Assisted in the organisation and promotion of tours and record releases from the Berlin office and on tour in Europe. Devised and implemented online and social media platform promotion of artists. Liaised with the MD when communicating with English speaking partners in the UK and Canada. From June 2006 to August 2007 (1 year 3 months)

BA (hons), European Business Studies and German @ University of Liverpool From 2004 to 2008 David McLoughlin is skilled in: Affiliate Marketing, SEM, SEO, Online Marketing, E-commerce, Affiliate Management, Recruitment/Retention, Data Feeds, Mobile Marketing, German, Email Marketing, Team Leadership, Online Advertising, Online Gaming, Social Media Marketing