Corporate Marketing | Product Marketing | Content Marketing | Product Management for high growth tech-based companies
New York, New York
Software Engineer, Project Manager @ Data General From 1984 to 1987 (3 years) Senior Director, Marketing @ Right Media Led marketing / re-branding efforts for Remix Media, the online ad network of Right Media. From 2006 to 2007 (1 year) VP, Marketing & Product Management @ TACODA Systems, Inc. Crafted marketing messages/positioning supporting corporate transformation from enterprise...
Software Engineer, Project Manager @ Data General From 1984 to 1987 (3 years) Senior Director, Marketing @ Right Media Led marketing / re-branding efforts for Remix Media, the online ad network of Right Media. From 2006 to 2007 (1 year) VP, Marketing & Product Management @ TACODA Systems, Inc. Crafted marketing messages/positioning supporting corporate transformation from enterprise software to online media. Managed specification, development, testing and release of behavioral targeting online ad network. From 2004 to 2005 (1 year) VP, Product Marketing @ DataSynapse, Inc. Elevated product/corporate messaging and positioning, broadening solution from single point product to cross line-of-business infrastructure and establishing product as premium solution. Created new product packaging for multiple product releases. Developed virtually all product content and company collateral. From 2002 to 2004 (2 years) VP @ Caminus Corp. (now Sungard Energy Systems; originally ZaiNet Software) Key member of management team growing enterprise software company from early stage through to successful IPO. Involved with all aspects of Marketing, Product Marketing (incl. pricing, packaging), Sales/Sales Support, Customer Relationships, Business Development, Product Management, Legal. From 1994 to 2002 (8 years) Senior Director, Product Marketing (former Co-Head of Marketing) @ ServiceChannel Co-Head Marketing / B2B marketing focus; lead Product Marketing, Inbound/Content Marketing (e.g., create white papers, blog posts, ebooks, case studies), Demand Generation, Sales Support (e.g., collateral development, pricing); launched and led Outbound Marketing / Lead Generation, Inside Sales, Marketing Automation, Social Media Marketing.Backed by Accel, ServiceChannel provides facilities managers with a SaaS-based platform to procure, manage and pay for facility maintenance services. ServiceChannel is currently in use daily by over 600 leading brands to manage more than 50,000 contractors at 300,000+ commercial locations in 63 countries. From 2013 to 2019 (6 years) Greater New York City AreaVice President, Marketing & Business Development @ SecondScreen Networks (acquired by wywy Gmbh) Led all marketing, product management, business development / partnerships (agency/brand, online publisher/apps outreach), social media / blogging, fundraising initiatives.SecondScreen acquired by wywy Gmbh. Led initial efforts to establish and promote wywy's sync'd advertising and analytics solutions in US with targeted agencies and brands.At SecondScreen, we developed an online advertising platform for Social TV / 'second screen' companion apps (mobile, tablet, web). Our digital synchronized ads connect brands to second screen viewers, and help TV companion apps/websites monetize their growing audiences. Solutions were deployed across independent applications, TV networks applications and RTB markets. We ran synchronized (cross-screen) advertising campaigns for numerous brands, agencies, TV networks, sports leagues, etc. From 2011 to 2014 (3 years) Greater New York City AreaVIce President, Marketing & Products @ Signal Patterns (acquired by bLife) Led marketing, product management, business development and revenue efforts for the leading provider of psychology-based mobile (iPhone) and web applications. Drove specification, design, development, marketing and support of applications with partners including Franklin Covey, Deepak Chopra, Parenting.com and leading psychologists/researchers. Multiple apps selected by Apple for App Store home page promotion and reached top five category sales. From 2007 to 2011 (4 years) Vice President, Product Marketing @ Showpad Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry-leading training and coaching software and innovative sales content and engagement solutions. Leveraging the most comprehensive data on successful sales interactions, Showpad fuels Artificial Intelligence to discover, replicate and automate what works for top performers. Showpad serves more than 1,200 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck. Founded in 2011, the company has headquarters in Ghent and Chicago with offices in London, Munich, San Francisco and Portland.
Software Engineer, Project Manager
1984 to 1987
Senior Director, Marketing
2006 to 2007
TACODA Systems, Inc.
VP, Marketing & Product Management
2004 to 2005
VP, Product Marketing
2002 to 2004
Caminus Corp. (now Sungard Energy Systems; originally ZaiNet Software)
1994 to 2002
Senior Director, Product Marketing (former Co-Head of Marketing)
2013 to 2019
Greater New York City Area
SecondScreen Networks (acquired by wywy Gmbh)
Vice President, Marketing & Business Development
2011 to 2014
Greater New York City Area
Signal Patterns (acquired by bLife)
VIce President, Marketing & Products
2007 to 2011
Vice President, Product Marketing
What company does David Markowitz work for?
David Markowitz works for Data General
What is David Markowitz's role at Data General?
David Markowitz is Software Engineer, Project Manager
What industry does David Markowitz work in?
David Markowitz works in the Computer Software industry.
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies