Daryl Collette

As the President of AutoUpLinkUSA Mid-Atlantic (AULMA), Daryl Collette leverages over two decades of experience in the automotive industry to drive innovative online marketing solutions for car dealerships. Since beginning his career in 1998, Daryl has cultivated a deep understanding of the intersection between automotive sales and digital marketing. His journey from selling vehicles to leading a successful internet sales team has equipped him with unique insights into the evolving landscape of online advertising and e-commerce.

At AULMA, Daryl is at the forefront of developing comprehensive services that empower dealers to effectively showcase their new and used vehicle inventory. Under his leadership, the organization has prioritized exceptional customer service and support, ensuring that clients can seamlessly navigate the complexities of online marketing. Daryl has spearheaded key projects that integrate cutting-edge technology with user-friendly interfaces, enabling dealerships to optimize their online presence and maximize sales opportunities.

His expertise in search engine marketing (SEM) and B2B sales operations has been instrumental in crafting tailored strategies that resonate with diverse dealership needs. Daryl's commitment to team building and sales management fosters a collaborative environment that drives performance and innovation. By focusing on a complete do-it-yourself package alongside full-service options, he ensures that AULMA remains a trusted partner for automotive dealers looking to thrive in a competitive digital marketplace. Daryl Collette's vision and leadership continue to shape the future of online automotive marketing, making him a pivotal figure in the industry.