Bachelor’s Degree, Major in Psychology; Minor in Sociology @
Senior Marketing leader with 20+ years consumer-focused brand management experience with diverse products and industries in leading Fortune 500 Companies. Extensive experience developing consumer positioning and copy strategies for multiple products, targets, disease states, and business objectives by leveraging consumer insights. Proven success developing and executing innovative consumer plans and product launches that drive positive business results.
Senior Marketing leader with 20+ years consumer-focused brand management experience with diverse products and industries in leading Fortune 500 Companies. Extensive experience developing consumer positioning and copy strategies for multiple products, targets, disease states, and business objectives by leveraging consumer insights. Proven success developing and executing innovative consumer plans and product launches that drive positive business results. Extensive experience in media planning, developing creative, and producing ads for all channels, including TV, print, digital, web sites, CRM, and in-office patient education. Proven track record of successfully leading and developing direct reports, cross-functional teams, and external advertising, digital, direct marketing, and media planning agencies.
Sr Director, Primary Care Consumer Marketing @ Lead team of twelve responsible for all consumer marketing initiatives for all brands in Primary Care Business Unit (Nucala, Advair, Breo, Anoro, Incruse, Arnuity, Flovent, Ventolin, Tanzeum, Levitra, Staxyn, pipeline products, asthma.com, COPD.com, and diabetes.com) with annual advertising and promotional budget in excess of $100MM. From August 2015 to Present (5 months) Senior Director, Respiratory Consumer Marketing @ Led consumer launch for four products (Breo, Anoro, Incruse, Arnuity) in two years in addition to leading all consumer marketing for existing Respiratory portfolio (Advair, Flovent, Ventolin, asthma.com, and COPD.com) with $9 Billion in revenue and annual advertising and promotional budget in excess of $100MM.
Awards and recognition: 2015 Cannes Lions Health Shortlist; Inducted into 2014 DTC Perspectives Hall of Fame; One of 20 finalists for the 2014 GSK Excellence in Leadership Award; Recognized as one of the PharmaVOICE 100 Most Inspiring People in the Life-Sciences Industry; Awarded GSK Marketing Excellence Awards in 2012 and 2013; Invited to join Advisory Board of DTC Perspectives Magazine. From 2010 to July 2015 (5 years) Senior Product Director, Advair @ Led consumer marketing team for Advair, the company’s flagship brand and the pharmaceutical industry’s fourth largest brand, including both Asthma and COPD indications with promotion budget in excess of $100MM.
Awards and recognition: Honored as one of the Advertising Working Mothers of the Year by Working Mother magazine; Recognized as a Top 25 DTC Marketers by DTC Perspectives magazine; Awarded 2008 GSK Marketing Excellence Award for Outstanding Consumer/Patient Program; Received Rx Club Video Award of Excellence. From 2006 to 2010 (4 years) Senior Product Manager, Imitrex & Treximet (Migraine) @ Led team that developed, executed, and managed all DTC activities for migraine franchise, including unbranded initiatives and all branded Imitrex promotions. Developed enduring Migraine Monster campaign.
Awards and recognition: Recognized as a Top 25 DTC Marketers by DTC Perspectives magazine for two consecutive years for excellence, leadership, and innovation in DTC marketing; Awarded GSK Marketing Excellence Award for Outstanding Consumer/Patient Program for two consecutive years; PhAME Award for Best Branded Print Ad; MM&M Award for Best Product Ad in Consumer Press; Rx Club Award of Excellence; Rx Club Video Award of Excellence (two); the prestigious Effie Award for Health Care Products. Selected to serve on GSK Corporate Reputation Team. From 2001 to 2006 (5 years) Product Manager, Wellbutrin SR (Depression) @ Led first DTC campaign for Wellbutrin for depression, including development and testing of strategy, and execution of integrated campaign. From 2000 to 2001 (1 year) Brand Manager @ New Product Development - Developed long-term new product strategy and led multiple cross-functional project teams to shepherd concepts through opportunity identification, consumer and product testing, and development / evaluation of business propositions.
Kraft Singles - Led brand advertising and media. Developed new strategy transitioning from long-held “5 oz. of milk” positioning to “calcium” positioning.
Philadelphia Cream Cheese - Led brand trade promotion, pricing strategy, ethnic marketing, and consumer promotions. From 1995 to 1999 (4 years) Buyer @ Managed marketing and merchandising for several jewelry categories. Developed strategic marketing plans, including sales and profit goals. From 1989 to 1993 (4 years)
Master of Business Administration (M.B.A.), Majors in Marketing, Managment & Strategy, and Organization Behavior @ Northwestern University - Kellogg School of Management From 1993 to 1995 Bachelor’s Degree, Major in Psychology; Minor in Sociology @ Smith College From 1986 to 1989 Darielle Ruderman is skilled in: Marketing Strategy, Pharmaceutical Industry, Product Launch, Cross-functional Team Leadership, Customer Insight, Global Marketing, Segmentation, Competitive Analysis, Strategy, Strategic Planning, Market Research, Marketing, Pharmaceutical Sales, Sales Effectiveness, Product Marketing, Brand Management, Marketing Communications
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