Director of Sales and Marketing @ Nirvana Spring Water
Category Manager of Water/Assistant CM of DSD Beverage @ The Great Atlantic & Pacific Tea Company
Sr. Space Planner @ The Great Atlantic & Pacific Tea Company
Certificate in team building @
Highly motivated and results driven professional with significant years of relevant experience sales and marketing, territory building, space planning, space management, brand management and vendor management with demonstrated skills to drive business growth, capitalize on new revenue potential and manage all aspects of daily operations. Strong analytical and problem solving skills with high attention to
Highly motivated and results driven professional with significant years of relevant experience sales and marketing, territory building, space planning, space management, brand management and vendor management with demonstrated skills to drive business growth, capitalize on new revenue potential and manage all aspects of daily operations. Strong analytical and problem solving skills with high attention to detail. Recognized for strong management and leadership skills and excellent work ethic. Experienced in developing strategic plans, business development, branding, contract administration purchasing and contract negotiation. Proactive and results oriented with excellent interpersonal and communication skills, and fluent in Spanish.
ORGANIZATIONAL LEADERSHIP • RETAIL & MANUFACTURING OPERATIONS • SPACE PLANNING • OPERATIONS MANAGEMENT • BRAND MANAGEMENT • STAFF MANAGEMENT • CUSTOMER SERVICE • SALES & MARKETING • BRAND IMAGE & BRAND IDENTITY • BUSINESS DEVELOPMENT • PURCHASING • STRATEGIC PLANNING & IMPLEMENTATION • STAFF TRAINING & DEVELOPMENT • FORECASTING & SALES PLANNING • VENDOR MANAGEMENT • RELATIONSHIP BUILDING
Director of Sales and Marketing @ Manage growth and develop strategic plans to expand account sales growth. Supervise and train a team of account managers. Review reports, prepare and deliver presentations and establish relationship with retailers. Manage sales, marketing and budget for the company and approve all monies spent. Assign accounts and collaborate with managers to create new accounts and develop current accounts. Identify, inform and assist Executive Team with various internal and external issues and develop visions and strategic plans to guide Nirvana. Prepare and execute a comprehensive budget in collaboration with staff and Executive Team. Gather, analyze, summarize and present sales data and trends to sales team, Executive Team and competing retail buyers. Assess consumer needs and define market, competitor shares and competitor strengths and weaknesses to identify marketing opportunities. Manage a team of Territory Sales Managers handling over 200 accounts, with each accounts consisting 15-300 stores. Oversee broker activity through sales and promotional activities pertaining to the brand.
Improved product marketability and profitability by researching, identifying and capitalizing on market opportunities.
Successfully developed and implemented marketing plans and improved brand name which increased sales. From August 2014 to Present (1 year 5 months) Greater New York City AreaCategory Manager of Water/Assistant CM of DSD Beverage @ Managed category for six divisions for over 250 retail stores. Coordinated with warehouse distributers, multiple direct-to-store vendors and merchandising teams. Developed programs in collaboration with vendors and manufactures to support company’s goals for sales, profit and company viability. Negotiated marketing funds and markdown allowances. Reviewed and introduced new items to the market with vendors and manufactures. Reviewed and processed weekly ad contracts as well as organized and proofed weekly Ads. Identified and captured opportunities within the category to increase incremental sales. Researched and captured outside promotional opportunities to coincide with in house programs for larger lift. Successfully negotiated 6% incremental deal monies from key vendors. Performed annual category reviews to evaluate and plan assortment to improve market competitive market share.
Organized category and increased Margin by 10% and created a collaborative promotional program called “City of Water Day”.
Initiated first successful category review for water in 3 ½ years which resulted an average increase of 8% over previous. From September 2013 to July 2014 (11 months) Sr. Space Planner @ Implemented new Promotional Display Optimization department in collaboration with the Manager of Merchandising. Coordinated with the Category Managers to develop, publish and execute weekly promotional display planners and plan-o-grams to support upcoming advertisements in all stores. Directed team and utilized new software to create and implement promotional displays. Collaborated with participating Category Managers and communicated with each store after analyzing plan-o- grams and resolving all improper forecasted distribution with strong placement. Directed team in developing store specific promotional Plan-O-Grams.
Created new method of mapping POGs to stores in support of the category.
Streamlined the building of promotional POG building process.
Identified and corrected inaccurate templates which reduced overall number of plan-o-grams. From August 2012 to August 2013 (1 year 1 month) Business Analyst / Space PLanner @ Coordinated with Category Manager to implement strategic plans developed by sales and marketing. Performed business reviews and created presentations targeting specific needs within the category. Analyzed and created base business analysis for assigned clients within the market. Performed space management and planning function to ensure compliance with resets and updates. Analyzed category and managed 32 categories for over 2,300 Kroger stores, 11 coordinated and three uncoordinated divisions.
Identified potential procurement issues with delivery, maintenance or updates of items for successful categories.
Increased category sales to +9.94% in 2010 and +5.3% in 2011 with sales space reduction in 363 Kroger stores. From March 2010 to September 2012 (2 years 7 months) Account Executive / Independent Contractor @ Coordinated with marketing team to identify opportunities. Created in-store promotional advertisements with vendors. Prepared, coordinated and delivered major sales presentation. Established relationships with category teams, brokerage companies, manufacturers and vendors. Negotiated advertising funding, prepared contracts for annual promotions and analyzed weekly and monthly promotion reports. Created and maintained marketing and travel expense budget.
Created and grew the largest account for RBS Media with over 420 independently owned stores within two years.
Generated over 40% in sales with the in-store advertising. From April 2008 to April 2010 (2 years 1 month) Category Manager Assistant / ASP for General Merchandise @ Assisted Buyers with daily operations and Category Managers in managing categories. Facilitated communications with Kroger departments, divisions, suppliers, procurement, DCs, and Division Coordinators. Processed internal buying applications for Kroger Plan-O-Grams, OTBs and Special Events. Trained new team members on Kroger buying systems. Oversaw GM regional processes and managed special projects including fascinating program execution with the Grocery team to set up GM items and implement sales plans. Assisted in the creation and implementation of weekly sales plans for 2,400 Kroger food stores.
Recognized as one of two super users for IT support for Excel, Excel Macros, Lotus Notes, Access and in house data systems. From January 2007 to February 2008 (1 year 2 months) Portland, Oregon AreaPrint Traffic Coordinator, Marketing @ Oversaw production of print advertising such as banners, full cards, cards, fliers and stationary. Directed daily activities of projects through design process, receiving, researching and monitoring of project deadlines. Coordinated with printing and design, provided schedules for projects, promotions and upcoming events. Coordinated with Account Manager in developing an order taking system.
Researched new methods and created procedure manuals for daily operations to increase efficiency in production. From December 2005 to March 2007 (1 year 4 months) Portland, Oregon AreaNon Commissioned Officer @ Graduated top of class as Platoon Leader. Attended Military Occupational School for graphic design and computer science. Acted as a Non-Commissioned Officer as part of the TAVIS Group (Training, Audio, Visual, Information, Support). Worked on maps, designs, and training materials for the Marines. Cross-trained in combat photography. Currently an Veteran of “Desert Storm”. From April 1994 to April 1999 (5 years 1 month)
Bachelor of Science (B.S.), Business Administration and Management, General @ Colorado Technical University From 2014 to 2015 Certificate in team building @ Kroger From 2008 to 2010 Certificate, Non-Commissioned Officers training @ MCRD From 1994 to 1999 Certificate, Graphics design @ DINFOS From 1994 to 1995 General, General @ Douglas Mac Arthur From 1990 to 1994 Dany Breque is skilled in: Merchandising, Retail, Management, Customer Service, Advertising, Training, Team Leadership, Forecasting, Assortment, Microsoft Excel, Outlook, P&L, Inventory Management, Budgets, Analysis
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