Strategic marketing professional with significant experience in consumer and retail space from both client and agency sides at global, European and local levels. Effective in delivering business value in dynamic, entrepreneurial and creative-lead businesses directing cross-functional teams.

Director of Marketing, Europe @ From March 2014 to Present (1 year 10 months) vp marketing, category, design & brand integration, EMEA @ • Lead the marketing (instore, out of store, digital, loyalty), category management (product P&L), store design and public affairs teams across Europe, Middle East, Russia and Africa. Over 2,000 stores across equity, license, franchise and foodservice ownership models. • Report into the President of EMEA, team of 82. From January 2013 to March 2014 (1 year 3 months) Amsterdam Area, NetherlandsDirector of Brand Marketing @ • Led strategy and execution across brand, communications (consumer and enterprise), channel marketing, sponsorship, events and hospitality for Vodafone UK. • Developed insight-based differentiated products and services delivering significant increases in NPS and delivered market-leading communications increasing cut through by 168%. • Launched loyalty platform, Vodafone VIP, to offer customers money-can’t-buy experiences within fashion, festivals, and formula one. Over 3mill visits to date. • Launched and managed Giving Something Back pillar of the business including a not-for-profit text donation service with over 16K charities and 40K fundraisers signed up in first year. • Managed a budget of £110Million with a team of 39. From November 2009 to December 2012 (3 years 2 months) Strategy Director (interim, maternity cover) @ • Directed strategy across the ASDA (Walmart) retail account and pitched new business From August 2009 to November 2009 (4 months) London, United KingdomGeneral Manager, Brand and Communications (interim) @ - Led strategy and execution across brand, communications, PR, sponsorship, direct marketing for the Vodafone brand in Australia. - Developed the brand migration strategy and customer experience for the merger of the 3 and Vodafone brands in Australia. From March 2009 to July 2009 (5 months) European Brand Director @ - Developed and directed brand strategy, management and communications in Europe. Led implementation of marketing execution, advertising, promotions and in-store marketing for 180 stores across three territories. Reported to VP of Marketing. - Designed and implemented brand positioning and customer segmentation across all sub-brands initially used across the European business, then subsequently rolled out globally. - Extended the brand's prestige by collaborating with leading stylists and artists (Marie Amelie Sauve, Roland Mouret, Pierre Hardy) to complement product design and offer a Design Editions range featured in Colette in Paris and Dover Street Market in London. From January 2006 to January 2009 (3 years 1 month) London, United KingdomHead of Integration, Brand & Customer Experience @ - Oversaw all operations of the Brand and Customer Experience team (including brand strategy, brand design, advertising, media, sponsorship, online assets, customer management, retail and research) ensuring an integrated delivery across multiple customer touch points. From January 2004 to December 2005 (2 years) Group Account Director @ - Established the London office of this global privately owned creative advertising agency, ensuring relevance and growth in the UK market. Reported to CEO. Built the agency from 6 people to 48 people. Key accounts won included Nike, Diet Coke, Royal Bank of Scotland, Revlon and Honda. From November 1996 to July 2002 (5 years 9 months) London, United KingdomAccount Supervisor @ From 1995 to 1996 (1 year) San Francisco Bay AreaAccount Supervisor @ From 1994 to 1995 (1 year) San Francisco Bay AreaAccount Director @ From 1994 to 1995 (1 year) San Francisco Bay AreaIntern Programme - Marketing @ From 1990 to 1990 (less than a year) Orlando, Florida Area

MBA @ INSEAD From 2003 to 2003 Diploma, Business & Advertising Effectiveness @ IPA From 2001 to 2001 AAAA @ Institute for Advanced Advertising Studies From 1992 to 1992 BA, Economics, Art @ University of Vermont From 1987 to 1991 Intl Baccalaureat @ La Chataigneraie International School From 1981 to 1987 Danielle Davies is skilled in: Integrated Marketing, Creative Management, Brand Architecture, Digital Marketing, Digital Strategy, Strategy, Customer Insight, Segmentation, Marketing, Multi-channel Marketing, Advertising, FMCG, Direct Marketing, Brand Management, Email Marketing