Director, Product Design
San Francisco Bay Area
Director Product Design @ Facebook Menlo ParkVP / Head of Design + User Experience @ American Express From March 2015 to May 2017 (2 years 3 months) Greater New York City AreaVP / Executive Creative Director - Design, Content + User Experience @ Sony Music Lead the user experience, design, and creative direction of Sony Music’s digital...
Director Product Design @ Facebook Menlo ParkVP / Head of Design + User Experience @ American Express From March 2015 to May 2017 (2 years 3 months) Greater New York City AreaVP / Executive Creative Director - Design, Content + User Experience @ Sony Music Lead the user experience, design, and creative direction of Sony Music’s digital products and services for the major label groups including Columbia Records, Epic Records, Legacy Recordings, Nashville, and the RCA Music Group and their artists. Guide interactive music efforts to increase KPI’s for reach, retention, and conversions through developing strategic content, progressively enhanced UX, social media, SEO improvements, digital marketing and advertising, and e-commerce best in class practices. Play a leadership role in the management, strategy, and execution of Sony Music’s 120 person Direct to Consumer team. Developed and pitch wining proposals for innovative new business's and services outside of Sony and throughout entertainment. Part of the executive team that successfully migrated the direct to consumer business out of Sony Music, to become a wholly owned independently operated Sony business, servicing clients inside and outside Sony, in the music, gaming, film, sports, tv and live event verticals. From February 2009 to February 2013 (4 years 1 month) Design Director @ Userplane, an AOL company Lead UX, UI, and design for company with social media products and a social network. Ranked as a top 30 ad networks, Userplane provides user engagement and ad serving solutions for MySpace, Facebook, Bebo, Deviant Art , Hi 5, IMeem , Ning and more. I run design and production for Userplane. We're responsible for the apps, forward facing materials, and user experiences. We're a small, dedicated team focusing on improved user experiences and white labeled, rev-sharing apps. From January 2007 to January 2009 (2 years 1 month) Project Director / Principal Investigator @ Council of the International Exchange of Scholars Received a Fulbright Award through the the State Departments Council for the International Exchange of Scholars, for investigation into the use and efficacy of interfaces for matters of public health with HIV affected youth in Tanzania. From August 2005 to August 2006 (1 year 1 month) Sr Art Director @ FOX Directed new media programs for FOX Network Entertainment. Oversaw UX strategy, IA development, and UI design for all of Fox Network Entertainment’s web, iTV and online advertising initiatives. Created websites for the full slate of FOX TV shows including: American Idol, The Simpsons, The OC, 24, Life on a Stick, House, Prison Break, Hells Kitchen, Trading Spouses, Bernie Mac Show, Bones, etc. Led creative and content for innovative new media initiatives including viral marketing campaigns, short films and 3D gaming environments to support FOX properties. From February 2004 to August 2005 (1 year 7 months) Creative Director @ Kentro Media Developed creative marketing, new media, and Interactive TV solutions for AFI, Warner Brothers, Animation Collectibles, Superdudes, Madhive, E-Camp, Harley Davidson, Teleglobe, Media Chase, 5G Wireless, and TRUE. Duties included: concept and ideation; core strategic messaging; planning and resource allocation, and creative staff project management. From 2000 to 2004 (4 years) Creative Director @ DNA Studios Developed interactive content and new media intiatves for film, tv, and music clients. From 2000 to 2001 (1 year) Creative Director @ iXL Creative Director for a large consulting company focusing on advertising and marketing programs for fortune 500 interactive. From 1999 to 2000 (1 year) SVP / Executive Creative Director - Product Design, Content + User Experience @ Sony Responsible for leading best-in-class user-centered design experiences, products and services for Sony's direct to consumer service. -Leads rGenerator’s product design, content, and user experience practice globally-Guides client relationships and provides senior oversight -Senior client counsel, extending business through data driven strategic insights, close collaboration, and innovative solution-finding workshops-Champion of the UX roadmap, partnering closely with key stakeholders and clients to ensure product continuity and strategic value-Evangelizes rGenerator’s thought leadership through speaking engagements, panels, client meetings, and internally throughout the organization-Developed cross disciplinary mentorship program for product design, UX and content teams -Member of the global executive team From February 2013 to March 2015 (2 years 2 months) Greater New York City AreaAdjunct Professor @ Art Center College of Design I teach advanced interactive design courses in the undergraduate and graduate Media Design Program and advise various students on thesis and projects, as needed. From September 1997 to January 2009 (11 years 5 months) Producer / Lead Experimental Interface Design @ NBC + USWeb/CKS* Designed experimental interactive marketing initiatives for NBC, Toshiba, and Ford/Lincoln. Produced award-winning cross-promotional games and messaging for TV shows including: The Tonight Show, Conan O'Brien, The Pretender, The Profiler, Homicide, and various NBC Movies of the Week. Designed first broadband ecommerce 3D retail space for Toshiba. Developed online media and on air / online fusion for:Saturday Morning (Saved By The Bell, Hang Time, City Guys)Friday Night (The Pretender, The Profiler)Late Night (The Tonight Show with Jay Leno, Late Night with Conan O'Brien)Special Events (Golden Globes, The 60s, Noahs Ark)Day to Day (Passions)*NBC outsourced digital production to USWeb / CKS during my tenure. From 1997 to 1999 (2 years) Adjunct Professor @ Otis College of Art and Design Professor for design and media courses for the Communication Arts Department From September 1998 to May 2004 (5 years 9 months)
Director Product Design
Menlo Park
American Express
VP / Head of Design + User Experience
March 2015 to May 2017
Greater New York City Area
Sony Music
VP / Executive Creative Director - Design, Content + User Experience
February 2009 to February 2013
Userplane, an AOL company
Design Director
January 2007 to January 2009
Council of the International Exchange of Scholars
Project Director / Principal Investigator
August 2005 to August 2006
FOX
Sr Art Director
February 2004 to August 2005
Kentro Media
Creative Director
2000 to 2004
DNA Studios
Creative Director
2000 to 2001
iXL
Creative Director
1999 to 2000
Sony
SVP / Executive Creative Director - Product Design, Content + User Experience
February 2013 to March 2015
Greater New York City Area
Art Center College of Design
Adjunct Professor
September 1997 to January 2009
NBC + USWeb/CKS*
Producer / Lead Experimental Interface Design
1997 to 1999
Otis College of Art and Design
Adjunct Professor
September 1998 to May 2004
What company does Daniel Frydman work for?
Daniel Frydman works for Facebook
What is Daniel Frydman's role at Facebook?
Daniel Frydman is Director Product Design
What industry does Daniel Frydman work in?
Daniel Frydman works in the Internet industry.
Who are Daniel Frydman's colleagues?
Daniel Frydman's colleagues are Zhang Xiaohui, Guoqin Yao, Michael Steffen, yifei huang, Pavan Athivarapu, Shridhar Iyer, Alexander Gomułka, Guannan Zhang, Mary-Elizabeth Hadley, and Eunhee Lee
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