Daniel Day

Adjunct Lecturer at Santa Clara University | San Francisco Bay Area

About Daniel Day

Daniel G. Day serves as an Adjunct Lecturer at Santa Clara University, where he brings a wealth of practical experience and strategic insight to the MBA course MKTG 3803: Fundamentals of B2B Account-Based Marketing. In this role, Daniel leverages his extensive background in B2B marketing, particularly in account-based marketing (ABM), to equip future marketing leaders with the skills necessary to thrive in today's competitive landscape. His current position as Head of Marketing at Monte Carlo, a leading data observability platform, allows him to share real-world applications of marketing theories and strategies, enriching the academic experience for his students.

At Monte Carlo, Daniel has successfully led initiatives that drive growth and enhance brand awareness, utilizing his expertise in market planning and competitive analysis to navigate the complexities of the tech industry. His hands-on experience with CRM tools like Salesforce.com and social media platforms such as LinkedIn and Twitter informs his teaching, providing students with insights into effective customer relationship management and digital marketing strategies.

Through his course, Daniel emphasizes the importance of integrating ABM tactics into broader marketing strategies, helping students understand how to tailor their approaches to meet the unique needs of target accounts. By fostering a collaborative learning environment, he encourages students to engage in critical thinking and apply their knowledge to real-world scenarios, preparing them for successful careers in marketing. Daniel's commitment to education and his passion for marketing innovation make him a valuable asset to both Santa Clara University and the broader marketing community.

Daniel Day Work