Dan Cross
Director of Content Analytics at Penton | Maplewood, New Jersey, United States
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Dan Cross is a seasoned professional in the realm of web analytics, currently serving as the Director of Content Analytics at Penton. With a unique background that began in music performance, Dan has seamlessly transitioned into the digital landscape, leveraging his creative insights to enhance content strategy and analytics. His journey into web analytics started in the early 1990s when he became the sole guitar-related content creator for About.com, where he honed his skills in content creation and audience engagement.
In his current role at Penton, Dan is responsible for the strategic oversight of web analytics tools, primarily Adobe Site Catalyst and Test & Target. His expertise in data collection, analysis, and dissemination is pivotal in driving initiatives that enhance user experience and optimize content performance. By employing A/B testing and usability studies, Dan ensures that the content not only resonates with the audience but also meets the strategic goals of the organization.
Dan's leadership in content analytics is characterized by a strong focus on integrating social media insights and publishing strategies to create a cohesive content ecosystem. His ability to translate complex data into actionable insights empowers teams across the organization to make informed decisions that enhance engagement and drive growth. With a robust skill set that includes strategic leadership, editorial oversight, and a deep understanding of content strategy, Dan Cross is a key player in shaping the future of digital content at Penton, continually pushing the boundaries of what is possible in the intersection of analytics and creativity.
Director of Content Analytics at Penton in July 2005 to Present
Senior Director, Audience Acquisition & Engagement at Penton in January 2017 to Present
Vice President Analytics & Insights at Informa in March 2019 to Present
Senior Director, Product Engagement at Informa in November 2017 to March 2019
Guide at About.com in December 1998 to December 2016
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Google Analytics
Conversion Optimization
Strategic Leadership
SEO
Blogging
Content Development
Social Media
Publishing
Web Content
Editorial
Content Strategy
Social Media Marketing
Facebook
Email Marketing
Online Publishing
Research
Web Analytics
Web Analytics Implementation
Omniture
A/B testing
Multivariate Testing
Usability
Online Marketing
CMS
User Experience
Analytics
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Discover more about PentonWhat is Dan Cross email address?
Email Dan Cross at [email protected] and [email protected]. This email is the most updated Dan Cross email found in 2026.
What is Dan Cross phone number?
Dan Cross phone number is +19175337794 and +12169319642.
How to contact Dan Cross?
To contact Dan Cross send an email to [email protected] or [email protected]. If you want to call Dan Cross try calling on +19175337794 and +12169319642. (updated on October 29, 2024)
What company does Dan Cross work for?
Dan Cross works for Penton
What is Dan Cross's role at Penton?
Dan Cross is Director of Content Analytics
Dan Cross Email Addresses
Dan Cross Phone Numbers
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