Damian Woodward's Email Addresses & Phone Numbers

📖 Summary

With a progressive management career of 20 years covering sales, marketing, and retail, I have significant commercial experience ranging from small scale and start up enterprise to global blue chip market and world leading brands. A passionate and successful leader with a clear track record of new business development, meeting and exceeding market share ambitions with a clear retail and channel marketing strategy, and establishing and developing relationships with senior level executives across key retailers and businesses in both domestic and international markets. I bring high energy and passion to my teams with a clear focus on developing great people who are motivated and coached to deliver extraordinary results. Major Highlights  Key role in establishing the GPS market in the UK and driving TomTom to clear and sustained market leadership  Completely restructured the North American sales and marketing team to optimise the business for regrowth and product and channel diversification  Delivered international expansion in both Europe, Americas and APAC to Orbitsound within a short period, including key distribution and retail partnerships with major retailers. Significant experience with world leading retailers including Tesco, Walmart, Amazon, Best Buy, Target, Media Markt, Elkjop, Dixons, John Lewis, Argos.VP Global Sales @ Responsible for the global expansion of one of the UK's recent success stories in the Consumer Electronics category. I successfully led the growth of the company into the U.S, the Nordics and Benelux, establishing key distribution and retail partnerships, country personnel and the infrastructure required to support sales. With limited investment in a highly competitive market we delivered some excellent results and a solid platform for further growth. From July 2013 to April 2015 (1 year 10 months) VP - Sales and Marketing North America @ Steered the business through a period of unexpected market decline, focusing on all the key drivers to TomTom performance across the sales and marketing functions. Fundamentally restructured the sales and marketing teams to recognize and maximize market and category trends by right sizing, reorganizing and upgrading talent. Reduced headcount inline with adjusted market potential and OPEX targets saving around $2.5mn in payroll costs alone. Orchestrated and drove product strategy to simplify a confusing and disjointed range structure through sku count reduction and addressed naming conventions, ensuring both a clearer consumer offer and realizing significant efficiencies in inventory planning and management Over delivered budget market share in year 1 which included significant growth in Canada Successfully launched the TomTom Fitness Business delivering significant profit in Q4 2012 and an estimated 20% share of the Sports Watch market. From April 2011 to June 2013 (2 years 3 months) Greater Boston AreaVP Sales and Marketing UK and Ireland @ Originally joined as Country Sales Manager (Dec 2005 and then promoted 2008) Outperformed budget market share in 2009 and 2010 whilst also maintaining a brand index of 1.2 over the market and reversing the decline in TomTom ASP. Increased both ASP and Gross Margin 2010 v 2009 through a clearly thought out and stable road map, maximizing channel margin efficiencies with a value driven pricing model and improving the product blend (specifically from low to mid end). Increased TomTom market share in Ireland from a historic position of around 25% value to an average of 40% value through restructure of UK based resource, recruitment of local Country Manager, complete shake up of the distribution base and better focus within retail partners on our strategy. Developed new future revenue streams in bringing TomTom Assist Breakdown Cover to market. More potential relationships were in the pipeline (e.g. National Car Parks) which also add to our strategy for Road and Traffic Authority Recruited and developed a new and culturally diverse local team (blending Dutch, French and Australian employees) to help bring performance to the next level, as well as helping give a more integrated and aligned European approach to the market as the category matured. Established TomTom as the clear number one in the UK by widening the distribution base outside of the original 2/3 retail partners, gaining listings before our competition and delivering clear integrated marketing campaigns leveraging retail space and assets From December 2005 to April 2011 (5 years 5 months) London, United KingdomNAM @ Accountable for around £50mn revenue through key national retail accounts including Comet and the John Lewis Partnership. Reversed poor performance within Department Stores to 70% growth and compensated for declining TV/ Audio business in Comet through aggressive growth of the Camcorder business. From 2002 to 2005 (3 years) London, United KingdomAccount Manager - New Business Developement ( then Bass Brewers) @ Turned a poor performing region into one of the top performers in the South East of England, adding over 6,000 barrels MAT to the business. Brought on 50 new accounts and named Account Manager of the Year. From May 1999 to October 2001 (2 years 6 months) London, United KingdomVarious @ Four + years retail store management experience across Trading and Personnel Management, managing teams of up to 100 staff. Two years in marketing working on and bringing to trial new customer service concepts and then making recommendations on roll out to stores. From October 1992 to April 1999 (6 years 7 months) Bachelor of Science (BSc), Social Policy and Planning @ University of Bristol From 1989 to 1992 Wimbledon College From 1983 to 1988 Damian Woodward is skilled in: Key Account Development, Key Account Management, Direct Sales, Sales Process, Sales Management, Strategic Leadership, People Development, Marketing Management, International Sales, Strategic Planning, Business Strategy, Business Planning, Product Marketing, Retail, Cross-functional Team..., Consumer Electronics, Sales, Competitive Analysis, Forecasting, Marketing, Team Building, Budgets, Market Planning, Strategy, Start-ups, Management, Team Management, Coaching, Account Management, Marketing Strategy, New Business Development, Leadership, Market Analysis, Entrepreneurship, Negotiation, Integrated Marketing, Pricing, Strategic Partnerships