As Director of Strategy and Insights for the $1.5B LongHorn Steakhouse brand, I use my passion for generating profitable growth and increased business value to ensure we continue to outperform the casual dining industry by keeping our guests delighted with outstanding new dishes, compelling advertising, and a superior dining experience. I am an intellectually curious, big picture thinker, with experience gained working across multiple business disciplines including marketing, consumer insights, finance, human resources, and technology. This helps me think more holistically about a business and demonstrate more effective cross-functional leadership and collaboration. I am a proven leader of people and high performance teams that solve complex business problems and deliver results with excellence. Additional experience includes: • Positioning and Advertising • Business Planning • Consumer Research • Analytics and Data Mining • Information Technology • New Products / Innovation • Financial Analysis • Project Management • General Management Please contact me directly at cyruskelley@hotmail.com.

Director, Business Strategy and Insights - LongHorn Steakhouse @ Leader of brand consumer insights for $1.5B, 464 unit, 20,000 employee LongHorn Steakhouse brand. As part of LongHorn Steakhouse’s leadership team, drive profitable sales growth and brand health by guiding short and long term business strategy supported by deep understanding of our guests and the marketplace. Lead consumer testing of current and future products, consumer messaging, and operational initiatives. Develop brand positioning and advertising communications with brand management team. Oversee new product ideation and development in partnership with cross-functional counterparts. Manage development and activation of analytic platforms. Lead guest relations team to restore guest loyalty by recovering dissatisfied guests. Assist with build out of CRM program, including a brand enhancing loyalty program. From March 2013 to Present (2 years 10 months) Orlando, Florida AreaDirector, Consumer Insights Center of Excellence @ Use consumer and marketplace grounded insights to drive profitable business growth across $8B Darden portfolio. Partner in the business planning process, brand strategy, filling the innovation pipeline, and new business development. Spent over a decade with progressively increasing responsibility in a variety of corporate and brand roles including Business Intelligence and Consumer Insights. From August 2002 to March 2013 (10 years 8 months) Consultant @ Lead consultant, designed and implemented custom predictive demand forecasting applications for two multi-billion dollar brands, and two emerging brands. Increased profitability by millions of dollars for clients through improved planning discipline, which allowed for decreases in product waste, more efficient product ordering, and optimized labor scheduling. From February 2001 to June 2002 (1 year 5 months) Program Manager @ From June 1996 to January 2001 (4 years 8 months) Orlando, Florida Area

BS Business Administration, Cum Laude, Management, Marketing, and Finance @ Liberty University Cyrus Kelley is skilled in: Customer Insight, Analytics, Strategy, Marketing Research, Marketing Strategy, Segmentation, Brand Equity, Consumer Behaviour, Management, Advertising, Pricing Strategy, Business Development, New Business Opportunities, Competitive Analysis, Data Analysis