Results-driven, seasoned marketing professional with extensive experience in all aspects of marketing including affiliate marketing, search marketing, media buying, social media, email marketing, mobile marketing, branding, and product marketing. Skilled at implementing data-driven marketing that is a blend of marketing art and science that leverages predictive modeling, segmentation, targeting and positioning strategies, data analysis, and best-in-class reporting practices to drive customer focused campaigns. Team player that cultivates and builds internal and external partnerships across lines of business to drive mutually beneficial results. Solid track record of success in generating strong ROI via various marketing channels. Specialties: Business Management, Strategy, and Growth ● Acquisition & Retention Marketing ● Direct Marketing ● Digital Marketing ● Online Media ● Agency Management ● Financial Forecasting ● People Leadership & Team Management ● Channel Management & Optimization ● Strategy Consulting ● Direct Mail ● SEO/SEM ● Email Marketing ● Display Advertising ● Project Management ● Consumer Research● Advanced Statistical Modeling ● Campaign Analytics

Senior Manager, Marketing @ At Direct Energy, I work daily with my Marketing Analytics & Research Team to impact business results by managing the execution of timely, insightful and actionable analyses to influence customer acquisition and retention marketing strategy, and key corporate initiatives. Campaigns I work with leverage multiple channels: direct mail, TV, radio, OOH, billboards, micro-marketing, display, PPC, affiliate marketing, and partnerships. •Campaign Analytics: Work with key business partners to understand the key business objectives of each marketing campaign and determine the best way to track campaign performance to measure success against campaign objectives. Work closely with regional marketing managers to align campaign analytics with marketing strategy. Use know-how to guide the business on best practices for tracking and measuring campaign performance, campaign ROI, and testing and learning. Customer data warehouse management and reporting automation using SQL, SAS, Tableau, Business Objects, Google Analytics, and Adobe Social. •Market Research: Leverage market research to better understand the marketplace and customer. Develop plans for integrating market research into customer acquisition and retention strategies. Manage comprehensive brand audits, focus groups, customer panel, non-customer panel, and NPS (Net Promoter Score) program. •Proactive Analytics: Proactively identify and conduct key analytics to identify areas of opportunity within business performance. Design, build, and test statistical model portfolio. From June 2014 to Present (1 year 5 months) Houston, Texas AreaBusiness Intelligence Manager, Marketing @ At DMN3 I worked on developing innovative marketing programs utilizing research-driven strategies to drive sales and loyalty throughout the entire lifecycle of the customer. •Provided analytical thought leadership throughout the organization. •KPI focused leveraging customer analytics, retention strategies, organic and acquisition growth, performance measurement, multi-channel marketing, marketing research, database marketing and event-triggered matrix campaigns. •Translated customer data into insights to drive business and marketing strategies from advanced statistical modeling, data mining, segmentation, customer profiling and quantitative analyses. Client portfolio sample: Constellation Energy, Charming Charlie, StarTex, Star Furniture, Exterran, Greater Texas Federal Credit Union, Kriser's All Natural Pet Food, Kelsey Care Advantage (Kelsey Seybold Clinics), Practice iQ (Aetna) From July 2013 to June 2014 (1 year) Houston, Texas AreaCustomer Intelligence, Marketing, Team Manager @ Responsible for developing, executing, and managing multiple marketing campaigns to support clients’ marketing initiatives such as customer acquisition, customer cross-sell and customer retention. •Collaborated with clients to identify opportunities, campaign strategy and the framework for measurement and reporting. •Developed marketing plans, strategies and tactics for focused direct channel marketing promotions, special products, categories and launches. •Delivered advanced analytic solutions to clients working on projects that include data mining, test plan development and other advanced analytic efforts aimed at improving our clients’ business performance. •Prepared analytic deliverables, including proposals, presentations, reports, etc. •Strong understanding of conceptual/ logical data modeling and data-mart implementation methodology such as regression, CHAID, clustering neural network, and other advanced statistical methods. •Strong, practical knowledge of database and direct marketing. Client portfolio sample: Huntington National Bank, Chick-fil-A, PNC Bank, Souper Salad, National Penn Bank, Saint Joseph's University, M&T Bank, Heights Finance, Central Bancompany, Hancock Bank, Whitney Bank, Mariner Finance, Open Road Lending, PSCU, Freedom Credit Union, Farmington Bank, First Financial, Sun Loan/Brundage Management, Heritage Bank From March 2008 to July 2013 (5 years 5 months) Madison, MSDirect Marketing Manager @ Oversaw the implementation and execution of marketing plans encompassing both traditional and non-traditional media strategies, including search marketing. Responsible for executing results-oriented campaigns, events, marketing and advertising in order to create demand. Worked with key partners, facilitated and oversaw the analysis of the customer/client and prospect universes in order to provide strategic insight: 1) Identified and targeted optimal prospects and customers 2) Executed advertising promotions that delivered against financial expectations 3) Utilized market research to inform lines of business as to customer priorities and market opportunities. •Partnered with other LOBs and internal analytical teams to understand consumer needs, wants and behaviors. Provided campaign assessments during campaigns and full campaign analysis after execution. Presented analyses to various levels within the organization and gained consensus on how results would be used to shape future marketing efforts. Monitored campaigns on a long-term basis to fully understand the back-end performance. •Developed customer cross-sell initiatives, testing approaches and reporting to understand the effectiveness and ROI of programs. •Developed business cases and presentation materials that captured strategic thinking to gain organizational support for funding. •Planned, oversaw and executed key marketing activities that include advertising, events, trade shows, social media, print, digital and direct marketing which resulted in growth and successful branding. •Developed online strategy as it related to the overall marketing message, SEO and SEM. •Oversaw public, media, and community relations, maximizing positive press coverage. •Oversaw copywriting, design, layout, and production of promotional materials for direct mail and email campaigns. Coordinated all database management efforts including the use of database source, CRM, list segmentation, and list management. From August 2005 to March 2008 (2 years 8 months) Manager to Director @ Responsible for revenue generation through the creation, development and implementation of the overall strategic marketing direction of a five-state territory. Participated in strategic marketing decisions on a variety of segments, advertising, direct marketing, and promotion programs. Developed broad-based marketing plans, market studies, promotional materials, PR campaigns and best practices leasing programs for multi-family housing complexes. •Designed and implemented marketing plans. Developed, tracked, and analyzed the cost effectiveness of different advertising mediums. Educated and trained staff on new marketing initiatives, programs, and technology. Lead and executed property branding and re-branding projects. Analyzed marketing reports to stay apprised of marketing trends. •Monitored market trends and surveyed results to revise revenue goals and promotions as required suiting competitive environment, improving market share, and maximizing revenue. From May 2001 to August 2005 (4 years 4 months) Ridgeland, MSSenior Marketing Analyst @ Worked with the sales and marketing departments to create, support, implement, and provide analytics on marketing campaigns. Responsible for supporting objectives for acquisition, retention, cross-selling, and profitability by assisting in advanced analytic projects. Worked on diverse projects ranging from planning, segmentation, and trigger based marketing campaigns. Drove team efficiency and productivity by automating regularly published reports. •Responsible for editorial direction, design, production, and distribution of all company publications. •Coordinated company shows, exhibits, seminars, and webinars. •Interfaced with all vendors for graphics, media campaigns, etc. •Conducted relevant market research, evaluated customer research, market conditions, competitor data and implemented marketing plan changes as needed. •Analyzed brand performance, brand competitiveness, and product trends in the marketplace and developed strategies based on research and analysis. •Automated standard operational reports to improve productivity. •Created and maintained statistical models for use in direct marketing campaigns. Provided modeling recommendations to management. Compiled and maintained appropriate documentation of the modeling strategy. •Developed mail and email lists for marketing campaigns. •Conducted analysis and presentations on marketing campaigns. Recommended and implemented improvements to enhance targeting and campaign processes. •Collaborated with CRM IT Team to maintain CRM data. •Tested and approved data when enhancements to the CRM system were implemented. •Produced weekly and monthly reports for direct marketing campaigns; included interpreting trends for campaign performance. •Recommended list criteria improvements and explored new opportunities necessary to improve segmentation strategy for increased response rates. From April 1997 to May 2001 (4 years 2 months) West Point, GA

Bachelor of Science, Management, 3.96 GPA, Honors Graduate, Summa Cum Laude @ Belhaven UniversityMaster of Business Administration (M.B.A.), MBA, 3.94 GPA @ Belhaven University Cynthia MBA is skilled in: Analytics, Direct Marketing, CRM, Market Research, Segmentation, Marketing Strategy, Database Marketing, Strategy, Direct Mail, Marketing, Customer Acquisition, Market Analysis, SEM, Strategic Planning, Microsoft Office, Advertising, B2B, Multi-channel Marketing, Social Media Marketing, Databases, Marketing Research, SEO, Management, Leadership, Business Intelligence, Business Development, Data Mining, Lead Generation, Customer Retention, Statistical Modeling, Predictive Modeling, Marketing Communications, Business Strategy, Statistics, Cross Selling, Training, Google Analytics, Database Management, Inbound Marketing, Marketing Automation, Google Adwords, Marketo, HubSpot, Business Objects, Cognos, Unica Affinium Campaign, SPSS, Energy, Solar Energy, Natural Gas