Craig Read
Regional Managing Director UK & Nordics at Glanbia Performance Nutrition (GPN) | Greater London, England, United Kingdom
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Craig Read serves as the General Manager and Vice President for Tropicana Brands Group (PAI PepsiCo) in the UK and Ireland, where he oversees a dynamic business portfolio valued at $300 million. With a dedicated team of approximately 75 employees, Craig is at the forefront of driving strategic initiatives that not only stabilize the core business but also position Tropicana for accelerated growth in emerging markets. His extensive experience, spanning over seven years in senior leadership roles within leading consumer goods companies, equips him with a robust skill set in general management, change management, and business transformation.
Under Craig's leadership, the UKI TBG business has achieved significant milestones, including the successful carve-out and separation of the business within just 18 months. This strategic maneuver has paved the way for a focused approach to innovation and market expansion. Craig is currently spearheading the development of a comprehensive five-year strategic plan that aims to harness new growth opportunities while reinforcing the brand's market presence. His ability to lead cross-functional teams and foster a culture of collaboration is pivotal in navigating the fast-moving consumer goods (FMCG) landscape, where adaptability and foresight are crucial.
Craig’s passion for leadership development and strategic communications further enhances his effectiveness as a business leader. He is a motivated self-starter who thrives on challenges, consistently delivering results through a blend of risk management and innovative thinking. As he continues to guide Tropicana Brands Group towards a sustainable and prosperous future, Craig remains committed to inspiring his team and driving impactful change within the industry.
Regional Managing Director UK & Nordics at Glanbia Performance Nutrition (GPN) in May 2025 to Present
General Manager & Vice President UK&I at Tropicana Brands Group (PAI PepsiCo) in January 2022 to June 2024
Managing Director (GM) Alpro UK & Ireland at Danone in November 2019 to October 2021
Managing Director (GM) Dairy UK & Ireland at Danone in June 2017 to November 2019
Commercial Sales Director at Danone in April 2015 to June 2017
Marketing Director Nutritionals UK & Ireland at GlaxoSmithKline in May 2013 to March 2015
Marketing Director Lucozade at GlaxoSmithKline in May 2011 to April 2013
Director of Channel Sales at GlaxoSmithKline in August 2010 to May 2011
Channel Controller Grocery at GlaxoSmithKline in July 2009 to August 2010
Channel Controller Impulse at GlaxoSmithKline in January 2008 to June 2009
National Account Manager at GlaxoSmithKline in March 2006 to December 2007
Various Sales, Category & Shopper roles at Anheuser-Busch (Budweiser) in March 2002 to March 2006
Various Sales roles at United Biscuits in June 1999 to March 2002
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General Management
Financial Analysis
Change Management
Budgets
Cross-functional Team Leadership
Commercial Management
Coaching
Business Strategy
Marketing Strategy
Creative Direction
Building Relationships
People Development
Inspiration
Motivated self-starter
Sales
Leadership
Strategic Planning
P&L Management
Customer Oriented
Customer Insight
FMCG
Strategy
Management
Fast-Moving Consumer Goods (FMCG)
Advertising
E-commerce
Strategic Communications
Executive Leadership
Marketing
Team Leadership
Consumer Goods Marketing
Inspiring Leadership
Digital Strategy
Business Transformation
Growth Strategies
e-comm
Digital Marketing
Competitive Analysis
Business Development
Communication
Leadership Development
Strategic Vision
Finance
Sales Management
Strategic Negotiations
Risk Management
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Discover more about Glanbia Performance Nutrition (GPN)What is Craig Read email address?
Email Craig Read at [email protected]. This email is the most updated Craig Read email found in 2026.
How to contact Craig Read?
To contact Craig Read send an email to [email protected]. (updated on October 24, 2024)
What company does Craig Read work for?
Craig Read works for Glanbia Performance Nutrition (GPN)
What is Craig Read's role at Glanbia Performance Nutrition (GPN)?
Craig Read is Regional Managing Director UK & Nordics
What is Craig Read's Phone Number?
Craig Read's phone +44 ** **** *103
What industry does Craig Read work in?
Craig Read works in the Human Resources Services industry.
Craig Read Email Addresses
Craig Read Phone Numbers
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