Craig Hook
Transfer Pricing Director at PwC | San Francisco Bay Area
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Craig Hook is a seasoned Transfer Pricing Director at PwC, where he leverages over 25 years of experience in technology and entrepreneurship to guide a diverse portfolio of clients through the complexities of transfer pricing in the rapidly evolving landscape of crypto, fintech, tech, and life sciences. His role encompasses a wide array of responsibilities, including strategic planning, mergers and acquisitions (M&A), documentation, and implementation projects for both publicly traded and privately funded companies. Craig’s extensive background in U.S. Generally Accepted Accounting Principles (GAAP) and tax regulations equips him with the expertise necessary to navigate the intricate financial frameworks that govern these industries.
At PwC, Craig is not only focused on compliance but also on creating value through innovative transfer pricing strategies that align with business objectives. His deep understanding of financial accounting and corporate finance allows him to conduct thorough financial statement analyses and business valuations, ensuring that clients are well-positioned for growth and sustainability. Craig's experience in the Consumer Packaged Goods sector, particularly in direct-to-consumer product development and commercialization, adds a unique dimension to his approach, enabling him to mentor young professionals and collaborate effectively with seasoned industry experts.
Key projects under Craig's leadership have involved developing tailored transfer pricing models that reflect the unique operational realities of his clients, thereby facilitating seamless international transactions and mitigating tax risks. His ability to influence stakeholders and drive consensus is complemented by his skills in deal management and demand generation, making him a pivotal figure in the strategic planning processes of his clients. As the landscape of global finance continues to evolve, Craig Hook remains at the forefront, delivering insights and strategies that empower companies to thrive in an increasingly competitive environment.
Transfer Pricing Director at PwC in April 2022 to Present
Owner & Creative Director at Be Soliflore LLC in January 2016 to December 2023
Situation Unit Leader at U.S. Department of Homeland Security in June 2020 to October 2020
Tax Director at PwC in January 2014 to January 2018
Senior Manager, Transfer Pricing at Cisco in January 2005 to January 2013
Manager, Transfer Pricing at EY in January 2003 to January 2005
Vice President, M&A at Ernst & Young Corporate Finance LLC in January 2000 to January 2002
Manager, Economics & Quantitative Analysis at EY in January 1997 to January 2000
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Leadership
Management
Brand Building
Federal Government
Homeland Security
Transfer Pricing
Economics
International Tax Planning
U.S. Generally Accepted Accounting Principles (GAAP)
Financial Modeling
Business Valuation
Financial Accounting
Mergers & Acquisitions (M&A)
Corporate Finance
Due Diligence
Deal Management
Entrepreneurship
Business Strategy
Product Launch
Demand Generation
Digital Advertising
Intellectual Property Management
Intellectual Property Protection
Creative Writing
QuickBooks
Google Ads
Teaching
People Development
Public Speaking
Mentoring
Cross-team Collaboration
Intellectual Property Valuation
Economic Research
Cross Border Taxation
Corporate Tax Planning
Tax Regulations
Tax Audits
Income Tax Provisions
Discounted Cash Flow Analyses
Financial Statement Analysis
Consumer Package Goods
Direct to Consumer
Business Intelligence and Analytics
Logo Branding
Retail Pricing
Product Advertising
Social Media Advertising
Intellectual Property Agreements
Manufacturing Supply Chain
Supplier Management
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Discover more about PwCWhat is Craig Hook email address?
Email Craig Hook at [email protected] and [email protected]. This email is the most updated Craig Hook email found in 2026.
How to contact Craig Hook?
To contact Craig Hook send an email to [email protected] or [email protected].
What company does Craig Hook work for?
Craig Hook works for PwC
What is Craig Hook's role at PwC?
Craig Hook is Transfer Pricing Director
What is Craig Hook's Phone Number?
Craig Hook's phone (**) *** *** 304
What industry does Craig Hook work in?
Craig Hook works in the Accounting industry.
Craig Hook Email Addresses
Craig Hook Phone Numbers
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