Colleen Carter's Email Addresses & Phone Numbers

Intern @ Ortho Biotech-Johnson & Johnson Biochemistry in-vivo assay team for PROCRIT quality control. From June 1997 to January 1998 (8 months) Raritan, NJSenior Manager-Rx to OTC Switch @ Pfizer Lead commercial development work for early and late stage switch candidates. Experience includes: self-selection studies, label comprehension, labeling, packaging, consumer leaflet development and testing, pricing, insight exploration...

Intern @ Ortho Biotech-Johnson & Johnson Biochemistry in-vivo assay team for PROCRIT quality control. From June 1997 to January 1998 (8 months) Raritan, NJSenior Manager-Rx to OTC Switch @ Pfizer Lead commercial development work for early and late stage switch candidates. Experience includes: self-selection studies, label comprehension, labeling, packaging, consumer leaflet development and testing, pricing, insight exploration and development, concept testing, positioning, volumetrics, segmentation, etc. From May 2011 to January 2014 (2 years 9 months) Madison, NJAssociate Brand Manager @ Merial, a Sanofi Company, Animal Health Veterinary professional marketing planning and execution From December 2005 to February 2007 (1 year 3 months) Greater Atlanta AreaSenior Consultant @ Campbell Alliance Managed Markets pharmaceutical consultant From February 2005 to December 2005 (11 months) Parsippany, NJConsultant @ Campbell Alliance From June 2004 to February 2005 (9 months) Parsippany, NJSenior Analyst @ Datamonitor Medical Device market analyst From May 2000 to September 2001 (1 year 5 months) New York, NYAssociate Director, U.S. Marketing Injectafer @ Daiichi Sankyo, Inc. Basking Ridge, NJAssociate Director, U.S. Marketing Pain Franchise @ Daiichi Sankyo, Inc. From February 2019 to August 2019 (7 months) Director, Therapeutics New Product Development & Innovation @ Bayer Lead commercial development for NPD and innovation for U.S. Therapeutics portfolio including Claritin, Aleve, Alka-Seltzer Plus, and Bayer Aspirin products-Responsible for innovation strategy development and execution-Support brand and category growth via identification of whitespace opportunities, consumer needs assessments, and mega trends-Comprehensive experience with both monograph and NDA drug products-Prioritize and manage product pipelines and report out on milestones, risks, cost adjustments, launch timings, etc. for projects encompassing line extensions through novel formulations-Identify and assess external opportunities for growth including M&A and licensing -Advise cross functional teams and support the development of positioning, claims, packaging, and business cases-Member of the Marketing Leadership Team, Business Unit Leadership Team, and Marketing Career Path Team From July 2017 to January 2019 (1 year 7 months) Whippany, NJSenior Innovation Manager- Allergy & Cough Cold @ Bayer HealthCare-Consumer Care Division U.S. Commercial lead for innovation and new products including Claritin and Alka Seltzer Plus. Key responsibilities included: -Pipeline development and management-Concept development, optimization, and validation-Business case development-Pricing analysis-Primary and secondary package development-Senior management alignment and governance-Retailer engagement and sell-in-Launch planning From April 2017 to July 2017 (4 months) Whippany, N.J.Senior Manager-U.S. Marketing, New Business Initiatives and Rx to OTC Switch @ Bayer HealthCare-Consumer Care Division Led commercial evaluation and development planning efforts for internal and external licensing opportunities including Rx to OTC switch and analgesics new product development -Served as commercial switch lead for U.S. Marketing providing insight, analysis, recommendations on switch candidates-Supported new product development by assessing opportunities and developing business cases From February 2014 to January 2015 (1 year) Whippany, NJBrand Manager @ Merial, a Sanofi Company, Animal Health Consumer Marketing Lead for HEARTGARD, heartworm preventive for dogs and cats.TV, Digital, Print advertising Brand planning From February 2007 to May 2008 (1 year 4 months) Greater Atlanta AreaSenior Market Analyst @ Organon Pharmaceuticals Co-led pre and post launch market research for injectable anticoagulant Arixtra. Joint venture with Sanofi. From October 2001 to August 2003 (1 year 11 months) West Orange, NJProgram Participant @ International Partnership for Service Learning Volunteer teaching assistant-primary schoolCompleted coursework in economics, british government, sociology From September 1999 to December 1999 (4 months) London, United KingdomSenior Laboratory Technician @ Rutgers University-Cook College Managed reproductive physiology lab in Department of Animal Sciences From June 1998 to September 1999 (1 year 4 months) New Brunswick, NJSenior Marketing Manager-Claritin @ Bayer Reporting directly to VP, led all U.S. innovation projects for Claritin. Developed robust pipeline based on whitespace opportunities and consumer unmet needs. Partnered with global colleagues and R&D to initiate, validate, and advance product concepts. Engaged with retailers to optimize pipeline projects and ensure category growth. From January 2015 to April 2017 (2 years 4 months) Whippany, NJSenior Marketing Manager @ Pfizer CELEBREX HCP Marketing and Strategy-HCP marketing planning and execution (PCP, Orthos, Rheums)-Developed and launched digital HCP detailing content platform-Operational/Brand Plan lead for 2011-POA Lead-Copay Card Program management-Sample program management From December 2009 to May 2011 (1 year 6 months) New York, NYMarketing Manager @ Pfizer CELEBREX HCP and Payer Marketing and Strategy From June 2008 to December 2009 (1 year 7 months)