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Clea Harbison

Marketing and Brand Manager

Marketing Manager at Shortcuts Software

Brisbane Airport, Queensland, Australia

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Clea Harbison's Email Addresses & Phone Numbers

Clea Harbison's Work Experience

The Henley Group (Australia)

Marketing and Brand Manager

September 2015 to Present

TEDxSydney

Membership Coordinator

March 2015 to Present

The Henley Group (Australia)

Marketing Executive

April 2015 to September 2015

Clea Harbison's Education

QUT

Double Degree Journalism / Business Public Relations

2007 to 2012

St Margaret's A.G.S.

2001 to 2005

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Clea Harbison's Estimated Salary Range

About Clea Harbison's Current Company

The Henley Group (Australia)

The role of the Marketing and Brand Manager is to ensure brand standards and consistency are prevalent throughout the business. The Marketing Manager is responsible for the development of the marketing strategy in alliance with the company business plan to ensure the achievement of company goals. The Marketing and Brand Manager is responsible for the overall performance...

Frequently Asked Questions about Clea Harbison

What company does Clea Harbison work for?

Clea Harbison works for The Henley Group (Australia)


What is Clea Harbison's role at The Henley Group (Australia)?

Clea Harbison is Marketing and Brand Manager


What is Clea Harbison's personal email address?

Clea Harbison's personal email address is cl****[email protected]


What is Clea Harbison's business email address?

Clea Harbison's business email addresses are not available


What is Clea Harbison's Phone Number?

Clea Harbison's phone (416) ***-*329


What industry does Clea Harbison work in?

Clea Harbison works in the Computer Software industry.


Who are Clea Harbison's colleagues?

Clea Harbison's colleagues are Michael Ventnor, John Benders, and Afsi Amini


About Clea Harbison

📖 Summary

Marketing and Brand Manager @ The role of the Marketing and Brand Manager is to ensure brand standards and consistency are prevalent throughout the business. The Marketing Manager is responsible for the development of the marketing strategy in alliance with the company business plan to ensure the achievement of company goals. The Marketing and Brand Manager is responsible for the overall performance of the marketing team inclusive of results and outcomes. Development: Creation and management of brand identities and guidelines Complete Design briefs for corporate flyers and materials Creation and execution of EDM's Complete design briefs for in house and external campaigns Signage design and periodic updates Merchandise development and procurement Representation to existing and external clients New home brands Logo and Name conceptualisation Web Strategy, research and design Strategy: Managing, planning and roll-out of campaigns Liaise with external customers/businesses/providers to establish B2B relationships, PR Ops and lead generation - All Brands Managing external partnerships and opportunities Marketing Strategy for each club in an individual capacity Create Content Design Materials Manage Creative process Book campaigns Analyze results and effectiveness Strategy and Marketing Planning for external clients and home/new brands through: Social Media Digital Strategy Reporting: Annual marketing strategies for each location that aligns with business objectives Direct Marketing - annual plans, seasonal reviews and strategic respons People Management: Oversee the execution of all marketing design materials across all brands Oversee all website development and designgs Managing a team of 3 direct reports Management of invoicing and accounts From September 2015 to Present (4 months) Membership Coordinator @ From March 2015 to Present (10 months) Marketing Executive @ The role of the Marketing Executive is to ensure brand standards and consistency are prevalent throughout the business. The ME is responsible for the development of the marketing strategy in alliance with the company business plan to ensure the achievement of company goals. The Marketing Executive is responsible for the overall performance of the marketing team inclusive if results and outcomes. Development: • Creation and management of brand identities and guidelines • Complete Design briefs for corporate flyers and materials • Creation and execution of EDM's • Complete design briefs for in house and external campaigns • Signage design and periodic updates • Merchandise development and procurement Strategy: • Managing, planning and roll-out of campaigns • Liaise with external customers/businesses/providers to establish B2B relationships, PR Ops and lead generation - All Brands • Managing external partnerships and opportunities • Marketing Strategy for each club in an individual capacity - Create Content - Design Materials - Manage Creative process - Book campaigns - Analyze results and effectiveness Reporting: • Annual Marketing strategies for each location that aligns with business objectives • Direct Marketing - Annual plans, seasonal reviews and strategic response • Reporting Communication - Gym sales, Digital Stack and Digital Analytics for all locations People Management: • Oversee the execution of all marketing design materials across all brands • Oversee all website development and designs Direct Reports: • Digital Marketing and Graphic Designer • Web Design and Developer From April 2015 to September 2015 (6 months) Digital Marketing @ Digital Marketing: • Meriton website – maintenance and creation of new content (new property pages, EOI pages) • Overhaul of website – briefing a whole website redesign, liaising with prospective companies and analysing proposals with Marketing Director • Realestate.com.au & Domain.com.au advertising – display advertising contracts and new project launches • Database marketing – briefing design and copy for eDMs (sent to database of 30,000) • Build online presence through online listings, website and LinkedIn • Google marketing and SEO – remarketing, Adwords and PPC campaigns – briefing and designing creative with external supplier, monitoring spend and reallocating based on successes. • Consolidating all online leasing and commercial listings on REA and Domain • Creating standardised listing templates for each property Leasing Marketing: • Writing and building a database of templates and copy to be used in online marketing • Leasing signage and onsite marketing material • Setting up new leasing sites – broader marketing (onsite signage, content, online advertising) • Liaising with photographers to shoot properties • Reporting – monthly market research reports to analyse the pricing of apartments in relation to surrounding developments. Commercial & Retail Marketing: • Creating collateral to assist the Commercial Leasing Executive – brochures, books, flyers and sales maps • Suburb demographic and economic research for pricing and content • Organising photography and onsite signage • Liaising with external sales agents to create specialised marketing material for joint venture sites General: • Reporting – creation of a set of weekly reports for MD, showing source of enquiry from online enquiry down the execution and exchange of contracts. • Updating and maintaining the marketing department's documentation and databases • Events – assist the Marketing Coordinator with event planning and execution • Newsletter - Meriton Quarterly - creation and content generation From October 2013 to April 2015 (1 year 7 months) Sydney, AustraliaConference Producer @ • Researching allocated topic (field: Medicine) – arranging meetings with relevant industry leaders, research into code and regulation • Writing conference program including deciding speaker topics, special events and half- and full-day workshops • Bringing on speakers and coaching them on presentation topic • Writing website material and promotional copy • Gaining sponsorship from relevant partner companies • Liaising with events and marketing team to further promote ticket sales From July 2013 to October 2013 (4 months) Marketing Assistant & Team Administrator @ Clea came into this role as a Corporate Receptionist with Admin capacity, but this position has since broadened to Marketing Assistant as well. As Marketing Assistant, Clea sub-edits the ads posted on Seek daily, checking for spelling and grammatical errors and ensuring the ad reads correctly. She also writes copy for employment ads for executive positions, for printing in The Financial Review, The Australian, and The Courier Mail on a nationwide scale. Clea also has been responsible for writing copy for Boston Kennedy's submissions for a number of industry competitions, from the RCSA Young Recruiter awards to the BRW Best Places to Work list. On the corporate communication side of her role, Clea is responsible for writing all tender submissions, for both private and government tenders. Additionally, she write proposals and capability statements for all teams, which are then presented to clients. Team Administrator Responsibilities: - coordination of internal training sessions run by Boston Kennedy Consultants - administration support to the Boston Kennedy Consultants - taking meeting minutes - formatting of candidate resumes - customer service and office management - expenses for the team - on-boarding and induction of new starters - event planning and coordination for both internal and client events - collation of reports for management - coordination of GM and Director’s diaries and meetings - liaising with external clients - maintain registers of company documents and terms with clients - general internal communication (philanthropy initiatives etc) Boston Kennedy aspires to be recognised as Asia Pacific's most innovative Executive Search and Recruitment Company, renowned for finding the best opportunities for the brightest talent, within the world's most admired companies. From December 2011 to May 2013 (1 year 6 months) Brisbane, AustraliaPublic Relations @ Initially, Clea began working with Ash to Gold to create a Public Relations plan and strategy for the label, creating a focus on who they are and what they want to achieve, including the writing of all marketing collateral that is now used on a regular basis. Clea was largely responsible for organising and coordinating the PR activity for the launch of Ash to Gold's flagship boutique - including the attraction of sponsor Kanon Vodka and live entertainment, writing and distributing press releases and invitations to fashion media and local personalities, and the writing and creating of press packs for distribution, along with the general running of the night. Since the launch, Clea has been involved with the writing and organisation side of Ash to Gold's PR, most recently writing sponsorship proposals for their upcoming debut at Sydney's Mercedes Benz Fashion Week in early May. From October 2011 to 2013 (2 years) Double Degree Journalism / Business, Public Relations @ QUT From 2007 to 2012 St Margaret's A.G.S. From 2001 to 2005 Clea Harbison is skilled in: Creative Writing, Public Relations, Marketing Communications, Freelance Writing, Internal & External Communications, Report Writing, Journalism, Team Coordination, Corporate Reception, Executive Office Administration, Team Building, Social Media Marketing, Marketing, Management, Social Media


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In a nutshell

Clea Harbison's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 0 month(s)

Clea Harbison's Willingness to Change Jobs

Unlikely

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