A board level Marketing Director with a proven track record in delivering commercial results and enhancing brands.

Marketing & Brand Director @ Responsible for the recent return to market and brand re-fresh of the Wonga brand. Accountable for all marketing and brand activities for Wonga UK, including advertising, digital, direct response, creative services, UX, CRM, marketing analytics and compliance Delivery of performance targets for the UK business Continuing stewardship of the Wonga brand both UK and globally through complex regulatory change From September 2013 to Present (2 years 4 months) Head of Marketing - Barclaycard Digital Offers @ Responsible for developing the communications strategy, launch marketing activities and setting up the digital acquisition programme for Barclaycard Bespoke Offers • Communications strategy and brand planning • ATL launch and customer acquisition communications • Set-up of all digital acquisition channels, SEO, PPC, Display, Social, Affiliates • Building and establishing trading processes • Advising on CRM comms approaches From December 2012 to August 2013 (9 months) London, United KingdomDirect Marketing Director @ Marketing Director - Direct and Customer. Managing a team of 50 people and a marketing budget in excess of £100m. Specialising in bringing together data and creativity to deliver market changing campaigns - Led re-brand of NTL / Telewest to Virgin Media for 8m existing customers through direct channels - Built market leading x-sell, up-sell and ARPU growth programme - Increased DM acquisition calls and orders by 40% between 2009 and 2011 Owning one of the largest Direct and Customer marketing programmes in the UK, responsible for all acquisition Direct Response marketing across TV, Press, Inserts, DM and Door Drops as well as all Online Search, Display and Affiliate activities. Responsible for all existing customer communications, X-sell and Upsell, as well as a retention, loyalty and education programmes. Responsible for all data analysis and campaign operations to support marcomms. From September 2006 to September 2012 (6 years 1 month) London, United KingdomClient Services Director - Head of UK practice @ Loyalty Partner manages PAYBACK the largest coalition loyalty scheme in Europe. Lead all major client engagements for Emnos, the consulting division for Loyalty Partner GmbH. This included a major programme with CARREFOUR, including segmentation, loyalty marketing, ranging and promotion optimisation projects. Other clients included SELFRIDGES, REAL, MIGROS and PEEK & CLOPPENBURG From 2004 to 2006 (2 years) Head of Consultancy @ 5one is a specialist marketing consultancy focusing on customer data analysis, marketing strategy and communications planning As one of the early team, lead all major client assignments and established client service practices in the UK and Germany. Clients included BOOTS, HARRODS, NORGESGRUPPEN (Norway) and BUPA From September 2002 to September 2004 (2 years 1 month) Account Director @ dunnhumby is a specialist in customer management, analysis and insight, famous for running the TESCO Clubcard operations As Account Director I ran the managed CRM services for TESCO PERSONAL FINANCE, BMW and CENTRICA providing a wealth of marketing and analytical services. From September 1999 to September 2002 (3 years 1 month) London, United Kingdom

BA hons, Geography @ Durham University From 1994 to 1997 Fulford School From 1986 to 1993 Christopher Bibby is skilled in: Segmentation, Database Marketing, Customer Insight, Analytics, Customer Analysis, Customer Engagement, Customer Experience, CRM, Direct Marketing, Loyalty Marketing, Brand Loyalty, Digital Marketing, Multi-channel Marketing, E-commerce, Marketing Strategy