Marketing Manager @ California Pear Advisory Board
University of California, Davis
I am a self-motivated and highly developed marketing professional. With over 15 years experience, my portfolio of achievements include growing distribution, increasing revenue, and building brand awareness for the brands I've represented. I have strong leadership and organizational skills leading strategic initiatives for division growth. I am proactive manager and good team leader, with the ability to
I am a self-motivated and highly developed marketing professional. With over 15 years experience, my portfolio of achievements include growing distribution, increasing revenue, and building brand awareness for the brands I've represented. I have strong leadership and organizational skills leading strategic initiatives for division growth. I am proactive manager and good team leader, with the ability to adapt to a new work environment quickly.
Marketing Manager, International Retail @ Management and oversight of brand development and implentation for Blue Diamond Almonds launch of International retail programs in Europe, China and Latin America. Responsibilities include strategic development, including business plan & sales strategy development, market development, new product development from concept to launch, advertising, promotions, consumer and market research, forecasting and sales.
Leadership of key division initiatives from stragetic to tactical. Responsible for long range strategic planning and annual budget planning for International Retail Division. Manage analysis and execution of pricing for global snack nut profitability. From January 2010 to Present (5 years 10 months) Sacramento, California AreaAssociate Marketing Manager @ Responsible for brand development and strategies, advertising, promotions, forecasting, sales support, and market research for Blue Diamond export retail products in the United Kingdom. From February 2009 to January 2010 (1 year) Merchandising Manager @ Direct account promotion coordination for Stemilt World Famous Fruits with major retail grocery chains throughout the US and Canada. Responsibilities include brand management, category management, ad planning and merchandising and promotion tactics to generate sales and build partner relationships. From February 2006 to February 2009 (3 years 1 month) Marketing Manager @ Responsible for the development and management of marketing and promotion activities for all California Bartlett pears and the domestic marketing programs for California Bing cherries. Duties include program development and implementation, including areas of retail promotion, advertising, public relations, industry communications, event coordination and budget management. Responsible for the coordination and management of a five member regional merchandising team. From July 1999 to December 2005 (6 years 6 months)
Executive Education Program, Strategic Marketing Management @ Stanford Graduate School of Business From 2011 to 2011 BS, Animal Science and Management, Marketing Emphasis @ University of California, Davis From 1994 to 1999 Christine Lott is skilled in: Promotions, Marketing Strategy, Leadership, Brand Development, Management, Social Media, Marketing, Market Research, Brand Management, Product Development, Public Relations, Sales, Advertising, Forecasting, Retail, Event Planning, Product Launch, Merchandising, Strategic Planning
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