Chris Obrien
SVP - Senior Product Owner at M&T Bank | White Marsh Station, Maryland, United States
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Chris O'Brien serves as the Senior Vice President and Senior Product Owner at M&T Bank, where he leverages his extensive expertise in digital product management and marketing to spearhead innovative solutions that drive growth and enhance customer experience. In his current role, Chris leads the Marketing & Customer Experience (CX) Technology Agile release train, focusing on the seamless integration of marketing technology (MarTech), advertising technology (AdTech), and sales enablement tools. His strategic vision is centered on optimizing processes and harnessing data to create impactful go-to-market strategies that resonate with customers and elevate brand engagement.
A seasoned industry expert, Chris is adept at building high-performing teams that excel in collaboration and agile methodologies. His passion for connecting people, processes, technology, and data enables him to deliver exceptional results in customer experience and conversion optimization. He is particularly skilled in data analysis, segmentation, and interaction design, allowing him to implement effective A/B testing and customer data strategies that refine user experiences and drive measurable outcomes.
Key projects under Chris's leadership include the development of advanced customer segmentation models and the implementation of integrated marketing campaigns that leverage real-time data insights. His commitment to fostering a culture of innovation and continuous improvement positions M&T Bank at the forefront of the financial services industry, ensuring that the organization not only meets but exceeds customer expectations in an increasingly digital landscape. Chris's holistic approach to product ownership and customer experience positions him as a pivotal figure in driving M&T Bank's success in a competitive market.
SVP - Senior Product Owner at M&T Bank in August 2022 to Present
VP - Digital Marketing Technology at M&T Bank in February 2020 to August 2022
Digital Marketing Technology at M&T Bank in December 2017 to February 2020
Personalization and Testing at M&T Bank in August 2016 to December 2017
Product Manager at Marriott International in June 2015 to December 2015
Marketing Manager at Fortigent, LLC in January 2014 to January 2015
Associate at AllianceBernstein in January 2013 to January 2014
Digital Product Analyst at Guggenheim Partners in January 2010 to January 2013
Dealer Sales at Specialized Bicycle Components in January 2008 to January 2010
Marketing Intern at Fidelis Cybersecurity in January 2007 to May 2007
Marketing Intern at Honest Tea in May 2006 to August 2006
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Leadership
Retention Strategies
Customer Lifecycle Management
Marketing Campaigns
Customer Retention
Return on Investment
Marketing Leadership
Analytical Skills
Customer Acquisition Strategies
Data-driven Decision Making
Performance Marketing
Marketing Budget Management
Customer Acquisition
Digital Marketing Channels
Default
Marketing Technology
Product Management
Marketing Strategy
Digital Strategy
Digital Marketing
B2B Marketing
Customer Experience
Data Analysis
UX
Conversion Optimization
Agile Methodologies
Segmentation
Interaction Design
Web Analytics
User Interface Design
Business Development
Solution Architecture
Enterprise Architecture
Personalization
A/B Testing
Ideas Development
User Journeys
Digital Transformation
B2B Marketing Strategy
Customer Data
Data Strategies
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Discover more about M&T BankWhat is Chris Obrien email address?
Email Chris Obrien at [email protected] and [email protected]. This email is the most updated Chris Obrien email found in 2026.
What is Chris Obrien phone number?
Chris Obrien phone number is +14109994438 and +14109803949.
How to contact Chris Obrien?
To contact Chris Obrien send an email to [email protected] or [email protected]. If you want to call Chris Obrien try calling on +14109994438 and +14109803949. (updated on November 04, 2024)
What is Chris Obrien net worth?
Chris Obrien has an estimated net worth of $750,000 to $999,999
What company does Chris Obrien work for?
Chris Obrien works for M&T Bank
What is Chris Obrien's role at M&T Bank?
Chris Obrien is SVP - Senior Product Owner
What industry does Chris Obrien work in?
Chris Obrien works in the Environmental Services industry.
Chris Obrien Email Addresses
Chris Obrien Phone Numbers
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