Cayla Ward

Synergy & Partnership Marketing Manager at The Walt Disney Company | Tyler, Texas, United States

About Cayla Ward

Cayla Ward serves as the Synergy & Partnership Marketing Manager within the Disney Experiences Synergy team at The Walt Disney Company, where she plays a pivotal role in shaping and executing innovative marketing strategies that align with the company’s overarching goals. With a keen focus on driving business results, Cayla collaborates closely with various non-media network divisions to create engaging marketing programs that resonate with audiences and enhance the Disney brand experience. Her expertise in creative content production and digital marketing allows her to craft compelling narratives that not only capture the essence of Disney’s offerings but also foster cross-promotional opportunities that maximize reach and impact.

Currently, Cayla is leading several key projects that leverage social media marketing and market research to identify emerging trends and consumer preferences. By utilizing tools like NVivo for qualitative analysis, she ensures that her marketing initiatives are data-driven and tailored to meet the needs of diverse audiences. Her proficiency in Microsoft Office, particularly Excel and Word, enables her to manage complex projects efficiently while maintaining a high standard of customer service. As the first point of contact for synergy initiatives, Cayla is adept at building strong relationships across departments, facilitating collaboration that enhances the overall effectiveness of marketing campaigns. Her time management skills further allow her to juggle multiple projects simultaneously, ensuring that deadlines are met without compromising quality. Through her strategic vision and hands-on approach, Cayla is instrumental in driving the success of Disney Experiences, reinforcing the company’s commitment to delivering magical moments to guests around the world.

Cayla Ward Work