Cat Schmidt
Director of Marketing and Demand Generation at UNC School of Government | Raleigh, North Carolina, United States
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Cat Schmidt serves as the Director of Marketing and Demand Generation at the University of North Carolina School of Government, where she leverages her extensive B2C and B2B marketing expertise to drive participation and revenue growth in the non-profit sector. In her role, Cat is responsible for crafting and implementing comprehensive marketing strategies that enhance visibility and engagement for the School's diverse array of programs and publications. With a robust portfolio that includes up to 200 courses, webinars, and specialized training sessions, she focuses on optimizing the demand generation process to ensure that local government officials and stakeholders have access to the resources they need.
One of Cat's key projects involves the integration of advanced CRM systems to streamline account management and facilitate targeted marketing efforts. By employing data-driven insights and market research, she tailors promotional campaigns that resonate with various audience segments, ultimately increasing participation rates and enhancing the overall impact of the School's offerings. Her hands-on approach to direct marketing and digital media ensures that each initiative is not only well-planned but also measurable, allowing for continuous improvement and adaptation.
As a confident team leader, Cat fosters collaboration across departments, ensuring that marketing strategies align with the broader organizational goals. Her commitment to delivering high-quality content and effective promotions has positioned the UNC School of Government as a leader in local government training and advisory services. Through her innovative strategies and keen understanding of market dynamics, Cat Schmidt is making significant strides in advancing the mission of the School while enriching the professional development of public sector leaders across the nation.
Director of Marketing and Demand Generation at UNC School of Government in November 2021 to Present
Director Of Marketing And Product Management at Specialty's Cafe & Bakery in January 2015 to May 2020
Board Member, Marketing Communication Team at San Francisco American Marketing Association in January 2013 to January 2016
Marketing Director at Presto in January 2014 to January 2014
Marketing Manager at Monument Impact in January 2012 to January 2013
Customer Marketing Manager at Otis Spunkmeyer in January 2009 to January 2012
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Marketing Strategy
Customer Insight
Product Marketing
Product Development
Marketing Research
Marketing
Advertising
Strategy
Market Planning
Integrated Marketing
Brand Development
Account Management
Media Planning
Email Marketing
Strategic Planning
CRM
Retail
Consumer Products
Pricing
Social Media Marketing
Brand Management
Sales
Strategic Communications
Competitive Analysis
Marketing Management
Market Research
Segmentation
Direct Mail
P&L Management
Online Marketing
Consumer Insights
Digital Media
Direct Marketing
B2B Marketing
Customer Loyalty
E-commerce
Cross-functional Team Leadership
Leadership
Management
Strategic Partnerships
Marketing Communications
Managing Agency Relationships
Customer Marketing
Marketing Communications Planning
Promotions
Consultative Sales Support
Omni-Channel Marketing
Delivery Marketplace
Order and Pay at Table
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Discover more about UNC School of GovernmentWhat is Cat Schmidt email address?
Email Cat Schmidt at [email protected]. This email is the most updated Cat Schmidt email found in 2026.
How to contact Cat Schmidt?
To contact Cat Schmidt send an email to [email protected].
What company does Cat Schmidt work for?
Cat Schmidt works for UNC School of Government
What is Cat Schmidt's role at UNC School of Government?
Cat Schmidt is Director of Marketing and Demand Generation
What is Cat Schmidt's Phone Number?
Cat Schmidt's phone (704) ***-*311
What industry does Cat Schmidt work in?
Cat Schmidt works in the Restaurants industry.
Cat Schmidt Email Addresses
Cat Schmidt Phone Numbers
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