Global Manager - Campaigns, Consumer Marketing @ From July 2015 to Present (4 months) Marketing Communications Manager - Western markets @ Responsible for a variety of Tourism Australia’s Consumer Marketing activities including, but not limited to campaign development, advertising, design, creative and media management for the organisation's Western markets. This includes Australia, Brazil, Canada, France, Germany, Italy,
Global Manager - Campaigns, Consumer Marketing @ From July 2015 to Present (4 months) Marketing Communications Manager - Western markets @ Responsible for a variety of Tourism Australia’s Consumer Marketing activities including, but not limited to campaign development, advertising, design, creative and media management for the organisation's Western markets. This includes Australia, Brazil, Canada, France, Germany, Italy, New Zealand, UK and USA. Ensuring all work is consistent with brand strategies / guidelines and that it helps the organisation realise the doubling of tourism expenditure from $70B to $140B by 2020. From January 2014 to Present (1 year 10 months) UK, Europe, NZ and USADomestic Programs Manager, Marketing @ Marketing manager leading domestic marketing initiatives to meet requirements of the Annual Operating Plan. Planning and implementing strategies that influence Australians to take Australian holidays. From August 2012 to June 2014 (1 year 11 months) Marketing Manager @ Responsible for developing brand strategy and executing go-to-market plans in the ANZ market.
• Owning go-to-market programs for the launch of products and services. Ensuring they are planned, integrated, implemented and evaluated in order that our brand perception, sales volumes, customer retention and market share are all grown.
• Leading cross-functional teams including marketing, sales channels, services and software, retail and operative product management. Also working with regional and global colleagues to align plans.
• Managing the full marketing process from developing and briefing agency partners (creative, digital, media and experiential). Working with agencies to build integrated 360° communication
campaigns, covering ATL & BTL programs, online engagement, consumer events and promotions, seeding, brand experience partnerships, WOM, seeding, sponsorships, social media and retail experience.
Ownership of campaign budget and focused on using to deliver strong business results.
Development of a content strategy and calendar for digital channels. From March 2008 to August 2012 (4 years 6 months) Sponsorship, Digital and Retail Marketing Manager and Market analyst @ Assessing and activating sponsorship partnerships including music festivals, sports sponsorships and food and arts events.
Responsible for updates and edits of Australian and NZ websites, and digital marketing components of campaigns.
Aligning with key retail and telecommunications partners to ensure Nokia products were representing and messaging was on brand.
Working with a range of business groups to ensure that all product and marketing decisions were
consumer-centric and based on true consumer insights. From September 2007 to February 2008 (6 months) Account Manager @ Ownership of qualitative and quantitative projects through all phases from initiation to
Worked on a number of opportunity identification, positioning strategy and new product development
projects From January 2007 to September 2007 (9 months) Sydney Area, AustraliaAccount Director @ Account management of a variety of qualitative and quantitative projects - specialising in Healthcare - working with primary and secondary care as well as with retail pharmacy and patients.
Started on TNS Graduate program. From 2002 to 2006 (4 years) United KingdomSales Team Analyst @ Involved processing sales agreements, tracking team performance and producing sales reports.
Critical communicator across business sales units to ensure a steady flow of information between teams, particularly important during the merger between HP and Compaq From 2001 to 2002 (1 year) United Kingdom
Bsc (Hons), Management @ Manchester Business SchoolQueen Anne's School, Caversham Cassie Zuill is skilled in: Customer Insight, Marketing Strategy, Account Management, Segmentation, Product Management, Market Research, Product Marketing, Marketing Research, Digital Marketing, FMCG, New Business Development
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