Casey Roberson
Director of Marketing & Sales at Americord Registry | Washington DC-Baltimore Area
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As the Director of Marketing & Sales at Americord Registry, Casey Roberson plays a pivotal role in shaping the company’s strategic direction and driving its growth within the competitive landscape of private cord blood banking. With a robust background in brand strategy and a keen understanding of effective marketing methodologies, Casey is tasked with setting and achieving ambitious annual sales growth targets and key performance indicators (KPIs). Under his leadership, Americord has not only solidified its position as a leading provider in the United States but has also enhanced its market presence through innovative marketing campaigns and targeted outreach initiatives.
Casey’s expertise in creative strategy and digital marketing is evident in his oversight of comprehensive campaign development, where he leverages social media, email marketing, and search engine marketing (SEM) to engage prospective clients and drive traffic to the Americord platform. His adeptness at budget management ensures that resources are allocated effectively, maximizing return on investment while fostering a culture of accountability and performance within his teams. By employing data-driven insights and metrics, Casey continuously evaluates sales performance, allowing for agile adjustments to strategies that enhance profitability.
Moreover, Casey's commitment to professional development and employee management has cultivated a motivated workforce that is aligned with Americord's mission. His public speaking skills and ability to network within the industry have further positioned him as a thought leader, contributing to the ongoing dialogue around the importance of cord blood banking and its potential benefits. In an ever-evolving industry, Casey Roberson stands out as a forward-thinking leader dedicated to driving Americord's success and ensuring that families have access to the vital services they need.
Director of Marketing & Sales at Americord Registry in September 2023 to Present
Director of Marketing and Brand Development at Americord Registry in October 2021 to August 2023
Brand Engagement Team Lead at Atlantic Bay Mortgage Group in November 2020 to September 2021
Digital Media & Engagement Specialist at Atlantic Bay Mortgage Group in March 2020 to November 2020
Marketing Director at McCurdy Auction, LLC in April 2017 to January 2020
Art Director at McCurdy Auction, LLC in September 2014 to April 2017
Marketing Manager at Collision Specialists CARSTAR in February 2014 to November 2014
Program Director at Healing Waters Spa & Cosmetic Clinic in November 2012 to November 2013
Graphic Design & Marketing Associate at Healing Waters Spa & Cosmetic Clinic in August 2012 to November 2012
Creative Director at Educational Media Company at Virginia Tech in February 2009 to July 2012
Graphic Designer at Turnkey Promotions, Inc. in January 2011 to January 2012
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Discover more about Americord RegistryWhat is Casey Roberson email address?
Email Casey Roberson at [email protected]. This email is the most updated Casey Roberson email found in 2026.
How to contact Casey Roberson?
To contact Casey Roberson send an email to [email protected]. (updated on October 30, 2024)
What company does Casey Roberson work for?
Casey Roberson works for Americord Registry
What is Casey Roberson's role at Americord Registry ?
Casey Roberson is Director of Marketing & Sales
What is Casey Roberson's Phone Number?
Casey Roberson's phone (206) ***-*532
What industry does Casey Roberson work in?
Casey Roberson works in the Biotechnology Research industry.
Casey Roberson Email Addresses
Casey Roberson Phone Numbers
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