Casey Minton
Principal at KCM Insights Consulting | Columbus, Ohio, United States
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As Principal at KCM Insights Consulting, Casey Minton leverages over a decade of experience in the marketing landscape to drive transformative growth for a diverse portfolio of clients. With a focus on consumer insights and brand strategy, Casey excels at uncovering the underlying motivations and needs of consumers, enabling businesses to align their offerings with market demands effectively. His strategic and analytical mindset allows him to synthesize complex data into actionable insights, ensuring that clients can navigate the competitive landscape with confidence.
At KCM Insights, Casey has spearheaded key projects that emphasize brand health tracking and marketing analytics, helping clients not only to understand their current market position but also to anticipate future trends. His expertise in quantitative research and competitive analysis has been instrumental in developing robust marketing strategies that resonate with target audiences. By championing the voice of the consumer, Casey empowers businesses to create compelling narratives that enhance brand loyalty and drive sales.
In addition to his consulting work, Casey is a thought leader in the industry, frequently sharing insights on marketing research and business strategy through various platforms. His commitment to fostering a culture of continuous improvement and innovation within consumer products ensures that KCM Insights remains at the forefront of the consultancy landscape. With a proven track record of success across public and private sectors, Casey Minton is dedicated to helping clients unlock new pathways to growth through a deep understanding of their consumers and the marketplace.
Principal at KCM Insights Consulting in April 2016 to Present
Senior Vice President Marketing at BIBIBOP Asian Grill in January 2022 to April 2023
Chief Concept Officer at Sbarro in December 2016 to May 2020
Vice President Consumer Insights and Business Intelligence at P.F. Chang's China Bistro in September 2013 to April 2016
Vice President--Insights & Analysis at Wendys International in October 2005 to August 2013
Director of Marketing Analysis at Wendys International in January 1999 to September 2005
Field Marketing Manager at Wendys International in May 1997 to January 1999
Brand Marketing Supervisor/Manager at Wendys International in October 1994 to April 1997
Product Manager at Alberto Culver in January 1991 to January 1994
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Consumer Insight Generation
Marketing Analytics
Sales Analysis
Brand Health Tracking
Brand Performance
Positioning
Target Identification
Product Development
Market Research
Customer Insight
Analysis
Marketing
Restaurant Management
Strategic Planning
Restaurants
Food
Analytics
Integrated Marketing
Income Statement
Competitive Analysis
Market Planning
Segmentation
P&L
P&L Management
Brand Management
Marketing Research
Product Innovation
Consumer Products
Brand Equity
Market Analysis
Food & Beverage
Leadership
Brand Strategy
Business Insights
Quantitative Research
Relationship Building
Strategy
Brand Marketing
Marketing Strategy
Customer Marketing
Data Analytics
Customer Segmentation Strategy
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What is Casey Minton email address?
Email Casey Minton at [email protected]. This email is the most updated Casey Minton email found in 2026.
What is Casey Minton phone number?
Casey Minton phone number is +16144062507 and +14697026250.
How to contact Casey Minton?
To contact Casey Minton send an email to [email protected]. If you want to call Casey Minton try calling on +16144062507 and +14697026250. (updated on October 29, 2024)
What company does Casey Minton work for?
Casey Minton works for KCM Insights Consulting
What is Casey Minton's role at KCM Insights Consulting?
Casey Minton is Principal
What industry does Casey Minton work in?
Casey Minton works in the Food And Beverage Services industry.
Casey Minton Email Addresses
Casey Minton Phone Numbers
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