Carson Williams

Account Manager at iCrossing | Greater Chicago Area

About Carson Williams

Carson Williams is an accomplished Account Manager at iCrossing, where he leverages his passion for human connection to drive exceptional client satisfaction and organic growth for a prominent B2C automotive account with an impressive annual budget exceeding $10 million. In his role as the Digital Agency of Record (AOR), Carson oversees a dynamic team of over 55 full-time employees, seamlessly integrating strategy, user experience (UX), creative solutions, and technology to maintain digital properties that collectively generate more than $3 billion in annualized revenue.

Carson's expertise in customer success and account management is evident in his ability to cultivate strong relationships with clients, ensuring their needs are met while also identifying opportunities for growth. His proficiency in the Adobe Experience Platform (AEP) allows him to harness data-driven insights to enhance customer engagement and drive impactful business results. By employing effective business impact storytelling, Carson articulates the value of digital initiatives to stakeholders, fostering a collaborative environment that encourages innovative thinking.

Key projects under Carson's leadership have included the optimization of digital marketing strategies and the implementation of cutting-edge technologies that enhance user experience across various platforms. His commitment to research and management ensures that the team remains agile and responsive to the ever-evolving digital landscape, ultimately solidifying iCrossing's position as a leader in the automotive sector. Carson's blend of leadership skills and a genuine passion for connecting with people not only enriches his professional journey but also contributes significantly to the success of his clients and the agency as a whole.

Carson Williams Work