Caroline Strzalka
CEO, Co-Founder at It's By U | Manhattan, New York, United States
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Caroline Strzalka is a dynamic entrepreneur and visionary leader, currently serving as the CEO and Co-Founder of It's By U, a groundbreaking company dedicated to revolutionizing the floral industry. With a mission to end flower waste, Caroline has spearheaded the development of farm-direct floral subscriptions that connect local farms producing unique flower varieties with consumers and businesses seeking regular floral décor. This innovative approach not only enhances the sustainability of the floral supply chain but also disrupts the traditional $48 billion floral market by providing fresher, more personalized options for customers.
Under Caroline's leadership, It's By U has garnered significant attention and funding from industry giants like Target and Techstars, enabling the company to scale its operations and expand its reach. Her expertise in digital strategy and analytics has been instrumental in crafting a robust online presence that resonates with eco-conscious consumers. Caroline's commitment to entrepreneurship is evident in her ability to navigate competitive analysis and venture capital landscapes, ensuring that It's By U remains at the forefront of industry trends.
Key projects led by Caroline include the development of a user-friendly platform that simplifies the ordering process for floral subscriptions, as well as strategic partnerships with local farms to ensure a diverse and sustainable product offering. Her skills in team leadership and business planning have fostered a collaborative culture within the company, empowering her team to innovate and excel. As Caroline continues to drive It's By U towards its goal of reducing floral waste, she remains a thought leader in the intersection of sustainability and entrepreneurship, inspiring others to rethink their approach to business in the floral industry and beyond.
CEO, Co-Founder at It's By U in June 2016 to Present
Chief Operating Officer, Co-Founder at Overplay in July 2020 to Present
EVP, Partnerships at Sandbox & Co in December 2015 to June 2016
Chair, Term Member Advisory Committee at Council on Foreign Relations in July 2015 to June 2016
Vice President, Digital Content Sales and Global Development at Scholastic in December 2012 to July 2015
Director of Business Development, Worldwide Media Distribution at Sesame Workshop in February 2008 to November 2012
Founder at Intellitoys in January 2005 to December 2011
Manager, Retail Strategy and Business Development at Sesame Workshop in May 2006 to February 2008
Strategy Consultant at National Geographic Channel in September 2004 to December 2004
Strategy Executive Intern at Christie's in May 2004 to August 2004
Strategy Consultant at Philadelphia Museum of Art in January 2004 to May 2004
Senior Auditor, Audit and Risk Review: Capital Markets and Treasury at Citigroup in August 2002 to August 2003
Financial Analyst, Equity Capital Markets at Citigroup in July 2000 to July 2002
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Nazareth Academy, January 1992 to January 1996
Nazareth Academy High School, January 1992 to January 1996
The Wharton School, MBA, January 2003 to January 2005
University of Pennsylvania, BA, January 1996 to January 2000
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Digital Media
Strategy
Business Development
Strategic Partnerships
Financial Modeling
Marketing Strategy
Strategic Planning
Management
Start-ups
New Media
Mobile Devices
Cross-functional Team Leadership
Creative Direction
Mergers & Acquisitions
Team Leadership
Social Media
Entrepreneurship
Sales
Business Planning
Online Marketing
Product Marketing
Analysis
Digital Strategy
Competitive Analysis
E-commerce
Market Research
Venture Capital
Mobile Applications
Digital Marketing
Program Management
Content Strategy
Brand Development
User Experience
Mergers
Valuation
Product Management
Analytics
Online Advertising
Social Media Marketing
Business Strategy
Corporate Development
Integrated Marketing
Email Marketing
Web Analytics
Mobile Marketing
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Discover more about It's By UWhat is Caroline Strzalka email address?
Email Caroline Strzalka at [email protected] and [email protected]. This email is the most updated Caroline Strzalka's email found in 2026.
How to contact Caroline Strzalka?
To contact Caroline Strzalka send an email to [email protected] or [email protected].
What company does Caroline Strzalka work for?
Caroline Strzalka works for It's By U
What is Caroline Strzalka's role at It's By U?
Caroline Strzalka is CEO, Co-Founder
What is Caroline Strzalka's Phone Number?
Caroline Strzalka's phone (212) ***-*404
What industry does Caroline Strzalka work in?
Caroline Strzalka works in the Consumer Goods industry.
Caroline Strzalka Email Addresses
Caroline Strzalka Phone Numbers
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