Carla Masters
Principal at Masters Licensing | New York, New York, United States
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Carla Masters serves as the Principal at Masters Licensing, where she leverages over two decades of extensive experience in brand building and global licensing to drive impactful results for her clients. Under her leadership, the agency has successfully developed a diverse portfolio of licensed brands that resonate with a wide array of demographics, from newborns to young adults and even pets. Carla's strong sense of fashion, combined with her analytical prowess, enables her to identify emerging trends and capitalize on market opportunities, ensuring that the brands she manages not only meet but exceed consumer expectations.
At Masters Licensing, Carla is currently spearheading several key projects that focus on expanding the agency’s reach in the apparel and accessories sectors. Her hands-on expertise in product development, fabrication, sourcing, and production allows her to oversee the entire lifecycle of brand management, from initial concept to market launch. Carla’s strategic approach to merchandising and sales management has resulted in the successful negotiation of multi-million dollar licensing agreements, solidifying the agency's reputation as a leader in the industry.
In addition to her project management skills, Carla is adept at fostering relationships with stakeholders across various channels, including retail development and advertising. Her ability to navigate the complexities of start-ups and established brands alike makes her a valuable asset in the competitive landscape of global licensing. With a commitment to delivering bottom-line results, Carla Masters continues to innovate and inspire within the dynamic world of brand licensing, positioning Masters Licensing as a go-to agency for businesses looking to elevate their brand presence.
Principal at Masters Licensing in January 2016 to Present
Vice President of Licensing at Global Design Concepts in January 2014 to January 2016
Vice President Men's Division & Licensing at ABG Accessories, Inc. in January 2013 to January 2014
Director of Global Licensing at Stardoll in January 2010 to January 2013
Principal at SuperStar Licensing in January 2005 to January 2010
Vice President of Licensing at Cosmic Debris in January 2003 to January 2005
Vice President of Licensing at Drew Pearson Marketing in January 1998 to January 2003
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Merchandising
Licensing
Product Development
Retail
Brand Management
Marketing Strategy
Brand Licensing
Sales Management
Sales
Consumer Products
Negotiation
Wine
Business Development
Start-ups
Marketing
Apparel
Product Marketing
Toys
Advertising
Strategic Partnerships
E-commerce
New Business Development
Brand Development
Strategy
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What is Carla Masters email address?
Email Carla Masters at [email protected]. This email is the most updated Carla Masters email found in 2026.
What is Carla Masters phone number?
Carla Masters phone number is +16469984527.
How to contact Carla Masters?
To contact Carla Masters send an email to [email protected]. If you want to call Carla Masters try calling on +16469984527. (updated on October 30, 2024)
What company does Carla Masters work for?
Carla Masters works for Masters Licensing
What is Carla Masters's role at Masters Licensing?
Carla Masters is Principal
What industry does Carla Masters work in?
Carla Masters works in the Retail Apparel And Fashion industry.
Carla Masters Email Addresses
Carla Masters Phone Numbers
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