Carla Dougherty
Membership Director at Sam's Club | Bentonville, Arkansas, United States
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As the Membership Director at Sam's Club, Carla Dougherty plays a pivotal role in shaping the member experience and driving growth through innovative strategies. With a strong background in marketing and a proven track record in the retail and food industries, Carla is dedicated to enhancing the Membership join experience and spearheading the Plus member upgrade strategy. Her expertise in business strategy and analysis allows her to identify key opportunities for membership expansion, ensuring that Sam's Club remains competitive in a rapidly evolving market.
Carla's leadership skills shine through her ability to manage cross-functional teams effectively, fostering collaboration between marketing, sales operations, and customer relationship management (CRM) departments. This synergy not only streamlines processes but also enhances the overall member journey, resulting in increased satisfaction and retention rates. Her strategic approach to pricing and P&L management further supports the club's financial objectives, enabling Sam's Club to offer exceptional value to its members while maintaining profitability.
In her current role, Carla is also focused on leveraging data-driven insights to refine marketing strategies that resonate with diverse member demographics. By analyzing consumer behavior and preferences, she crafts targeted campaigns that elevate engagement and drive membership growth. As a goal-oriented professional, Carla is committed to delivering measurable results, making her an invaluable asset to Sam's Club as it continues to innovate and expand its membership offerings in a competitive retail landscape.
Membership Director at Sam's Club in March 2023 to Present
Director- Member Acquisition at Sam's Club in November 2018 to February 2023
Senior Manager, Marketing at Sam's Club in March 2013 to November 2018
Senior Manager - Sam's Instant Savings Program at Sam's Club in October 2011 to February 2013
Sr. Director of Marketing at King & Prince Seafood in January 2008 to September 2011
Director of Marketing at Rich Products in January 2005 to January 2007
Senior Product Manager at Hormel Foods in January 2001 to January 2005
Territory Sales Manager at Hormel Foods in January 1999 to January 2001
Product Manager at Hormel Foods in January 1996 to January 1999
Assistant Product Manager at Tyson Foods in January 1990 to January 1995
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Business Strategy
Business Development
Business Analysis
Business Process
Cross-functional Team Leadership
Marketing Strategy
Inventory Management
Team Building
Product Management
Marketing
Market Planning
Competitive Analysis
CRM
P&L Management
Management
Leadership
Product Development
Pricing
Sales Operations
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Discover more about Sam's ClubWhat is Carla Dougherty email address?
Email Carla Dougherty at [email protected] and [email protected]. This email is the most updated Carla Dougherty email found in 2026.
What is Carla Dougherty phone number?
Carla Dougherty phone number is +14798550096.
How to contact Carla Dougherty?
To contact Carla Dougherty send an email to [email protected] or [email protected]. If you want to call Carla Dougherty try calling on +14798550096. (updated on October 24, 2024)
What company does Carla Dougherty work for?
Carla Dougherty works for Sam's Club
What is Carla Dougherty's role at Sam's Club?
Carla Dougherty is Membership Director
What industry does Carla Dougherty work in?
Carla Dougherty works in the Retail industry.
Carla Dougherty Email Addresses
Carla Dougherty Phone Numbers
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