Candice Pipereau

Candice Pipereau currently serves as the Responsable Secrétariat Commercial at Groupe Réside Etudes, where she plays a pivotal role in shaping the company's marketing and communication strategies. With a robust background in communication management, Candice is dedicated to enhancing the visibility of the group and its diverse portfolio of products, both to the general public and industry professionals. Her expertise lies in developing customer-centric strategies that resonate across various channels, ensuring a cohesive and omnichannel approach to communication.

In her current role, Candice has successfully spearheaded the creation and development of the Marketing/Communication Service, focusing on innovative promotional strategies that drive engagement and brand loyalty. She excels in marketing management, encompassing strategic and operational marketing across both online and offline platforms. Her proficiency in B2C and B2B marketing allows her to craft tailored plans that leverage media, direct marketing, digital campaigns, and events to maximize outreach and impact.

Moreover, Candice is adept at managing advertising budgets across multiple domains, including promotion, transactions, and development, ensuring that resources are allocated efficiently to achieve optimal results. Her commitment to maintaining a competitive edge is evident through her implementation of comprehensive market and legal environment monitoring, which informs her strategic decisions. With a keen understanding of the luxury and real estate sectors, Candice Pipereau is not only a leader in her field but also a catalyst for growth and innovation at Groupe Réside Etudes.