Cj Shepard
Director of Marketing, Audience Acquisition at Paramount | Los Angeles Metropolitan Area
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Cj Shepard currently serves as the Director of Marketing, Audience Acquisition at Paramount, where he leverages his extensive background in business analytics and marketing to drive strategic initiatives that enhance audience engagement and optimize acquisition efforts. With a Bachelor of Arts in Business Administration from California State University, Fullerton, Cj has honed his expertise in data analysis and marketing strategy, which he applies to manage and optimize paid social marketing campaigns across diverse platforms such as Facebook, Instagram, Twitter, Reddit, Pinterest, Snap, and TikTok.
In his role, Cj is responsible for developing and executing comprehensive marketing strategies that align with Paramount's goals, particularly in the competitive streaming landscape. He oversees the paid social team, guiding them through the launch and ongoing growth of Paramount+, ensuring that campaigns are not only innovative but also data-driven to meet Return on Ad Spend (ROAS) targets. His ability to analyze key performance indicators allows him to adapt strategies in real-time, responding to changing market conditions and audience preferences.
Cj's previous experience in the gaming industry, particularly in mobile app marketing, has equipped him with a unique perspective on audience engagement and retention, which he effectively translates into the entertainment sector. His strong communication skills and proficiency in executive presentations enable him to convey complex data insights to stakeholders, fostering collaboration across departments. As he continues to navigate the evolving landscape of digital marketing, Cj remains committed to driving growth and enhancing the viewer experience at Paramount.
Director of Marketing, Audience Acquisition at Paramount in May 2021 to Present
Senior Marketing Manager at CBS Interactive in February 2020 to April 2021
Marketing Manager at NBCUniversal Media, LLC in November 2018 to December 2019
Marketing Coordinator at Jam City in March 2017 to November 2018
Analytics Specialist at OMNI Online in July 2016 to March 2017
Intern at PepsiCo in June 2015 to September 2015
Intern at DIRECTV in May 2013 to August 2014
Volunteer at Tony Hawk Foundation in August 2009 to March 2011
Intern at Meg Whitman for Governor 2010 in April 2010 to November 2010
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California State University-Fullerton, Bachelor of Arts (B.A.), January 2011 to January 2016
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Managing Workflow
Key Performance Indicators
Communication
Brand Strategy
Attention to Detail
Executive Presentations
Marketing
Microsoft Office
Accounting
Business Strategy
Analytics
Marketing Strategy
Project Management
Public Speaking
Time Management
Competitive Analysis
Pricing
PowerPoint
Customer Service
Social Media
Market Research
Social Networking
Leadership
Microsoft Excel
Sales
Social Media Marketing
Data Analysis
Database Design
Statistical Data Analysis
Data Collection
Microsoft Word
Google Analytics
Data Entry
Interpersonal Skills
Email Marketing
Data Science
Microsoft PowerPoint
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Discover more about ParamountWhat is Cj Shepard email address?
Email Cj Shepard at [email protected] and [email protected]. This email is the most updated Cj Shepard's email found in 2026.
What is Cj Shepard phone number?
Cj Shepard phone number is +1.7602775540.
How to contact Cj Shepard?
To contact Cj Shepard send an email to [email protected] or [email protected]. If you want to call Cj Shepard try calling on +1.7602775540. (updated on August 12, 2022)
What company does Cj Shepard work for?
Cj Shepard works for Paramount
What is Cj Shepard's role at Paramount?
Cj Shepard is Director of Marketing, Audience Acquisition
What industry does Cj Shepard work in?
Cj Shepard works in the Marketing & Advertising industry.
Cj Shepard Email Addresses
Cj Shepard Phone Numbers
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