Digital & CRM Marketing Director @ Drive the interactive and database strategy for a $10 billion global company. Prominent areas of responsibility include leadership of the interactive & CRM teams, management of the corporate interactive & database infrastructure, execution and optimization of key digital and customer relationship marketing initiatives. -Lead the purposeful integration of database marketing to all aspects of marketing, creating a more personalized marketing approach -Provide strategic direction and leadership for the interactive shared services organization that oversees global and domestic online efforts. Foster strategic thinking, accountability, innovative solutions and actionable next steps -Oversee the management and continued expansion of the core infrastructure elements that are leveraged across the organization including technology, agency partners and internal resources -Own the development of a multi-year global interactive roadmap for the organization, which has executive sponsorship from the CMO -Lead key online efforts that support Navistar's brands, engage with customers and our dealer network, and ultimately drive conversions and increased sales at the retail level. -Manage all major relationships with core external partners -Drive integration with key internal groups including IT, Product Marketing and Finance to deliver online initiatives that support key business objectives -Leverage traditional and emerging channels including SEM, email, social and mobile to extend messages and deepen customer relationships -Manage a multi-million dollar budget across a number of business units and report back to senior executives for each business on performance versus plan From January 2014 to Present (1 year 10 months) Greater Chicago AreaDigital Marketing Director @ Drive the interactive strategy for a $10 billion global company. Prominent areas of responsibility include leadership of the interactive team, management of the corporate interactive infrastructure, execution and optimization of key digital initiatives. -Provide strategic direction and leadership for the interactive shared services organization that oversees global and domestic online efforts. Foster strategic thinking, accountability, innovative solutions and actionable next steps -Oversee the management and continued expansion of the core infrastructure elements that are leveraged across the organization including technology, agency partners and internal resources -Own the development of a multi-year global interactive roadmap for the organization, which has executive sponsorship from the CMO -Lead key online efforts that support Navistar's brands, engage with customers and our dealer network, and ultimately drive conversions and increased sales at the retail level. -Manage all major relationships with core external partners -Drive integration with key internal groups including IT, Product Marketing and Finance to deliver online initiatives that support key business objectives -Leverage traditional and emerging channels including SEM, email, social and mobile to extend messages and deepen customer relationships -Manage a multi-million dollar budget across a number of business units and report back to senior executives for each business on performance versus plan From December 2011 to January 2014 (2 years 2 months) Greater Chicago AreaInternet Marketing Manager @ -Define and execute domestic and global digital marketing strategies -Manage and maintain the interactive infrastructure for the organization, delivering scalable and cost effective content management, hosting and website analytics solutions that can be leveraged across the company -Establish and manage interactive strategies for SEM, social media and mobile marketing channels that roll up to support larger company and interactive priorities -Align online initiatives with overall company goals through effective collaboration with internal groups including marketing communications, product/segment managers and dealer marketing -Determine and manage key performance indicators across the family of sites -Create programs that drive data capture, generate leads and support company and dealer channel sales efforts -Manage multiple agency relationships which include strategic, creative and development resources -Continuously assess and improve site experience by integrating data from multiple sources From October 2010 to December 2011 (1 year 3 months) Greater Chicago AreaCatalog Marketing Manager @ From August 2000 to September 2010 (10 years 2 months) Greater Milwaukee AreaeCommerce Manager @ From August 2000 to August 2010 (10 years 1 month) Internet Marketing Manager @ From August 2000 to August 2010 (10 years 1 month)

University of Wisconsin-Eau Claire From 1991 to 1996 Adams Friendship Bryan Sorensen is skilled in: Online Marketing, SEM, Affiliate Marketing, Affiliate Management, Online Lead Generation, Conversion Optimization, Online Acquisition, Website Monetization, Mobile Marketing, Digital Marketing, Interactive Marketing, Interactive Strategy, Digital Strategy, Interactive Marketing..., Social Media Marketing, Landing Page..., A/B testing, Marketing Strategy, Content Marketing, Marketing Communications, Integrated Marketing, Organic Search, Web Analytics, Marketing, Direct Mail, CRM, Google Analytics, E-commerce, Database Marketing, PPC, Direct Marketing, Email Marketing, Multi-channel Marketing, Customer Acquisition, Web Marketing, Content Strategy, Mergers, Search Advertising, Mobile Devices, Analytics, SEO, Lead Generation, Google Adwords, Web Content Management, Management, Online Advertising, Omniture, Content Management, B2B Marketing, Creative Direction