Virool is a programatic video distribution platform for individuals, SMBs as well as big global brands and their agents. Through a simple, transparent and performance oriented platform - anyone with video content and a credit card can harness the power of advanced targeting, real-time measurement and access to tens of thousands of premium, native placements to communicate
Virool is a programatic video distribution platform for individuals, SMBs as well as big global brands and their agents. Through a simple, transparent and performance oriented platform - anyone with video content and a credit card can harness the power of advanced targeting, real-time measurement and access to tens of thousands of premium, native placements to communicate with audiences and communities.
Today, Virool serves over 30k global paying customers and is the preffered partner of a number of large holding company agencies, independents and trading desks. In addition, we work with creative agencies, PR firms and clients who handle advertising "in-house."
In an age of skipping, blocking and general ad avoidance for anything overly commercial, savvy marketers are embracing "advertainment" as an authentic way to make and share stories that inspire people to action. Virool has created an easy and effective way to promote this content in brand safe, contextually relevant environments with the ability to optimize toward social engagement KPIs and forecast earned media impact.
Global Chief Revenue Officer @ Brian Danzis is responsible for developing Virool's commercial strategy, operating it globally and driving adoption of the company’s video platform throughout communities. As Chief Revenue Officer he is charged with growing sales through scalable activation, precise execution and commitment to customer service. From September 2014 to Present (1 year 2 months) Greater New York City AreaSVP Sales, Americas @ As SVP of Platform and Media Sales in the Americas, Brian is responsible for developing the company's go-to-market value proposition, generating product awareness and driving adoption within the media community. He also oversees the sales organization within the Western Hemisphere.
Brian arrived at then TidalTV in September of 2008 and originally was charged with monetizing a destination site business (TidalTV.com.) In just a few weeks though the macro-level economy quickly deteriorated and a decision was made to accelerate the company's plans to develop an addressable multi-screen platform business.
Working with the head of marketing and CEO, a new value proposition was crafted along with the creation of all the necessary systems, procedures and collateral necessary for successful sales. Recruitment began as well and in February Brian hired the company's first field Account Executive.
At the time, it seemed TidalTV was quite late to the online video ad network space- a competitive set of ad networks had already been operating under familiar aggregation / arbitrage models and doing so successfully. However, the team identified openings for leadership and a unique approach ultimately was taken that focused on addressable targeting and best-in class measurement, reporting and service. Key prospective customers were identified and ultimately secured for the launch of the TidalTV Network in the Spring of 2009.
Over the next several years, TidalTV expanded into new screens, formats and countries. A UI was created to allow trading desks, independent agencies and brand marketers the opportunity to leverage the technology themselves; new granular, multi screen targeting capabilities were rolled out, proprietary research systems deployed (including point of sale measurement) and customizable creative executions made available to customers.
In 2012, TidalTV became Videology, which better represents it's DNA rooted in mathematics and science. From September 2008 to August 2014 (6 years) New York, NYVP National Sales @ Brian joined Ripe Digital Entertainment in the Fall of 2007 as National Head of Digital Sales. RDE owned and operated three unique channels of programming aimed at the M18-34 audience and distributed this professionally produced content via VOD and online/mobile sites. The company was one of the earliest content producers to embrace "anytime / anywhere" availability, in addition to allowing and championing custom brand integrations from advertisers. It was a good business with a number of satisfied customers in addition to a small but loyal fan base.
Over just under a year, Brian built a sales team focused on selling event sponsorship and unique online executions in addition to pre-roll and display media. Clients included SCJ, US Navy, Warner Brothers, BF Goodrich, NHTSA and others.
Ultimately though, the costs of independent content creation and huge investment in marketing necessary to drive audience scale were too great. In addition, there were only so many advertisers looking to reach young adult men in/around edgy content. Ripe Digital shut down in the Spring of 2009. From November 2007 to September 2008 (11 months) Greater New York City AreaDirector of Advertising Sales, Eastern Region @ Brian joined Joost, which was originally code named "The Venice Project," 6 weeks after Massive's acquisition by MSFT. He and seven other colleagues from Massive recognized the enormous opportunity in online video and specifically to deliver targetability, measurability and accountability for advertisers in this new medium.
The formal launch of Joost occurred in May of 2007 with an unprecedented roster of blue chip advertiser support. Brian led this successful sales endeavor with paid commitments form Coca-Cola, L'Oreal, Bank of America, Visa, P&G, Kraft and others.
Unfortunately, soon after the platform's beta launch, it was clear that users were frustrated by the lack of premium content and stability of the system. The decision to make Joost downloadable software, versus a stand alone web-site, appeared to be the wrong one. Users downloaded the application, it didn't work- and they left. Hulu launched later that summer with highly popular programming from Family Guy, The Office and more, an eloquent and easy to use web destination and support from major media companies: the writing was on the wall. Joost was acquired by Adconion in the Fall of 2009. From July 2006 to November 2007 (1 year 5 months) Greater New York City AreaSenior East Coast Account Executive @ Brian joined Massive, Inc as the company's first sales person in September of 2004. With only TV selling experience and armed with little more than a basic media kit, he sought and secured launch partners for the first ever dynamic, in-video game advertising network, which launched later that Fall.
Over 18 months, he helped pioneer a new medium through blue chip advertiser upfront and quarterly commitments coming from both digital and television budgets. Notable clients included L'Oreal, Subway, Coca-Cola, T-Mobile, Jeep and many from the entertainment / TV tune-in category. During his entire tenure at Massive he was the top biller in gross revenues.
In May of 2006, Massive, Inc was acquired by Microsoft Corporation. From September 2004 to July 2006 (1 year 11 months) Greater New York City AreaAdvertising Sales @ In the Fall of 2000, Brian joined the Speedvision and Outdoor Life Networks as a Sales Planner. While his primary responsibilities included building client television schedules, proposals and pitch decks, he worked closely with management in developing presentations and sales collateral for each network's major properties including the Tour de France.
In 2002, Speedvision was acquired by Fox and Outdoor Life by Comcast Corporation. Brian stayed on with Outdoor Life (which was later renamed Versus.)
Also in 2002, Brian was promoted to Senior Sales Planner which included a developmental sales list of agencies and clients. In 2003, his first year of selling, he was 160% of goal. From November 2000 to September 2004 (3 years 11 months) Greater New York City AreaAdvertising Sales @ As an Account Service Representative Brian was responsible for day to day management of clients' tv schedule delivery. From June 1999 to November 2000 (1 year 6 months) Greater New York City Area
BA, Politics Major / English Minor @ Ohio Wesleyan University From 1995 to 1999 Brian Danzis is skilled in: Digital Media, Digital Marketing, Digital Strategy, Online Advertising, New Media, Web Video, Strategic Partnerships, Mobile Devices, Mobile Advertising, Ad Networks, comScore, Cable Television, Start-ups, Sales Management, Strategy, Behavioral Targeting, Mobile Marketing, Content Strategy, Advertising Sales, Advertising, Marketing, Television, Lead Generation, Display Advertising, Company Presentations, Public Speaking, Media Planning, Integrated Marketing, Entertainment, Sponsorship, SEM
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