Brian is a customer-centric, strategy and omnichannel/integrated marketing expert in connecting brands and consumers through insight and ideation to drive acquisition, retention, and loyalty. He is a veteran in developing customer-centric solutions to leverage marketing investments and assets to build brands and achieve stated business goals. Besides his channel-holistic knowledge, Brian brings a deeper level of expertise in digital and sponsorship/experiential marketing. Brian also has experience in managing teams to ensure highest levels of delivery and service, while creating and managing budgets up to $100 million yearly. Brian holds an entrepreneurial passion and enjoys working in teams. Industry experience includes retail, CPG, financial services, telecommunications, B2B, professional services, automotive, non-profit, sports, and DTC/internet. Specialties: Strategy, omni-channel marketing, integrated marketing, digital strategy, brand planning, consumer insight, sponsorship planning, negotiation, team management, account management, budget management, measurement & evaluation, and sales (ideas and people especially).

Vice President, Brand Strategy @ Leads the Anheuser-Busch/InBev U.S. sponsorship and experiential team. Developing strategies, negotiating relationships, and creating/executing platforms that allow A-B/InBev brands to leverage sports, entertainment, music, fashion, food and other event assets to drive affinity and passion with fans and consumers. From July 2015 to Present (4 months) Greater New York City AreaHead of Strategy, Marketing Solutions & Co-Lead, The Shop @ Lead the Strategy organization, and served on the senior leadership team for eBay Enterprise Marketing Solutions, a global integrated marketing product and service organization with over 2000 partners. Also served as Co-Lead of The Shop, a collaborative Commerce Design Agency, within eBay Enterprise. • Lead the strategic offerings across the breadth of agency, marketing services and product solutions delivered by this 600+ person organization on a global basis. • Managed a team focused on understanding consumers'​ needs throughout their journey with the brand, and delivering branded experiences and content that meet those needs. • Defined strategies leveraging that insight, and executes integrated marketing campaigns for over 100 of the world's leading commerce brands, including Toys R Us, eBay, NFL, GNC, Aeropostale, Ahold, Wells Fargo, Levi's and Dick's Sporting Goods. • In November of 2012, eBay Enterprise Marketing Solutions was named a "Strong Performer"​ by Forrester in their Wave evaluation of Customer Engagement Agencies, anchored by the proprietary "Customer Experience Journey (CEJ)" solution. From May 2011 to July 2015 (4 years 3 months) Greater New York City AreaVice President, Business Leadership @ Senior management within Momentum's Business Leadership division, providing brand and experiential consulting and management services for Fortune 500 companies, including Verizon and American Express. In 2010, developed joint venture between Momentum and Universal McCann to create UM Live, bringing branded event and experiential expertise and capabilities to the UM client base. Business Leadership • Managed American Express' sports sponsorship activation portfolio, leveraging investments in golf, tennis, basketball, fashion and entertainment to drive brand ownership and deliver access to members. • Led Verizon's branded efforts, including the investment with the NHL as well as the owned multi-cultural property How Sweet the Sound. Also assisted with Verizon's due diligence efforts around its pending investment with the NFL. • Highlights included creation of AMEX Fresh Courts program, media recognition for best in class for AMEX Fashion Week, US Open (golf and tennis) and the Tribeca Film Festival. UM Live JV • Developed entire business structure across two large IPG agencies, and led leadership team across both groups. • Secured UM Live's first major multi-million dollar client (Chrysler) in Q3 of 2010, and renewed the business for 2011, resulting in 9 new hires. From October 2009 to February 2011 (1 year 5 months) New York, NYVice President, Strategy & Planning @ Senior leader for growing non-profit founded by NASCAR's Petty family and member of Paul Newman's Hole in the Wall Gang Association. Specifically asked by Richard Petty and his family to help run their non-profit, and bring a for-profit mentality to the business. • Researched new consumer brand product line to tie back to relationship with the charity. • Created strategic plans and developed a repeatable model for expanding to new camp locations. • Created medium and long-term growth strategies, including additional sports and other affinity relationships. From December 2008 to March 2009 (4 months) Randleman, NCGroup Director @ Recruited to Octagon to lead Sprint's NASCAR investment. Uncover fan insight to develop regional and national branded experiential recommendations leveraging secured sponsored assets. Relocated from Norwalk, CT to Huntersville, NC in 2007 as a senior leader of Octagon’s Charlotte-area office; Marketing North America’s second largest office. Sprint Nextel Senior team member of Octagon’s (and the industry’s) largest consulting client, Sprint Nextel. • Co-led Sprint Nextel’s 10-year, $760mm+ title sponsorship of the NASCAR Sprint Cup Series (NSCS), focusing on acquisition, churn reduction and data revenue generation. • Developed national promotional plans and recommendations on how to best leverage significant assets within the sport, including league, track, team, driver and media assets. • Successful programs included NASCAR Sprint Cup Mobile application, Sprint $1,000,000 giveaway, Miss Sprint Cup, and the Sprint All-Star Race Fan Appreciation Program Bank of America Team leader of Bank of America (BAC) account, managing 4 direct reports and overseeing a team of 15. • Led overall integrated branded sponsorship strategic planning efforts around all BAC sponsorship platforms, including NFL, NASCAR, MLB, Olympics, Entertainment and Regional; managed relationships with key lines of business to secure primary sources of activation funding. From July 2005 to December 2008 (3 years 6 months) Norwalk, CT and Huntersville, NCDirector @ Mid-level leader for, at the time, a quickly-growing independent sports marketing consultancy, Velocity Sports & Entertainment. • Managed branded strategic activation planning for FedEx for two national sponsorships, NFL and FedEx Orange Bowl, resulting in a national award from PROMO Magazine for the NFL platform. Led team that negotiated 32 NFL club sponsorships. • Conducted a full sponsorship audit, strategic development, and new brand positioning statement for Motorola's NFL investment. • Managed New England-area sponsorships for Citizens Bank, and conducted an overall sponsorship audit and recommended strategy, resulting in an increased retainer. From October 2003 to July 2005 (1 year 10 months) Wilton, CTDirector of Marketing @ Senior management member of a $20mm Southern California regional beer manufacturing/ distribution and restaurant company. Responsible for all branding & marketing efforts, a team of nine, and entire marketing budget. • Led full rebranding project to launch new identity for the company, including new logo, brand guidelines, and even updated the company's name to align more closely with its identity. • Restructured marketing department to support both restaurant and beer divisions. • Created and implemented full grassroots marketing strategy. • Negotiated all media and sponsorship relationships. • Analyzed restaurant pricing, resulting in a 6% increase in revenue without reducing covers. • Led development of internal culture program to 470 team members. • Launched new merchandise program. From August 2002 to August 2003 (1 year 1 month) San Diego, CAMBA Intern, Tostitos @ Developed traditional brand marketing plans and promotional programs that leveraged collegiate assets to generate lift for the $1b Tostitos brand. • Developed branded promotional campaigns for Tostitos around its investment in college athletics, especially college football and the Tostitos Fiesta Bowl. • Researched, developed and presented to C-level executives a branded marketing plan leveraging college basketball and the NCAA to continue to drive growth for the Tostitos business. • Supported the launch of Tostitos Scoops! with FSI and promotional campaign development. From June 2001 to August 2001 (3 months) Plano, TexasGeneral Manager, Metro Atlantic Athletic Conference @ Led all marketing, sales and media efforts around a NCAA Division I athletic conference, as well as assisted its ten member institutions in doing the same. Secured $1mm+ in sponsorship revenue. • Negotiated television agreements with national and regional media properties. • Served as executive producer of 35 live college basketball and hockey broadcasts. • Developed and sold all sponsorship programs to a roster of 20+ partners. • Managed sponsor relationships and built/executed branded sponsorship programs. • Researched and developed new forms of revenue and/or exposure opportunities. From January 1999 to June 2000 (1 year 6 months) Rutherford, NJDirector of Marketing @ Third employee for a start-up sports marketing company. Responsible for generating revenue, growing client base and producing events to establish a presence within the industry. • Marketed, sold and produced the 1996-1998 Coaches vs. Cancer college basketball tournaments. • Marketed, sold and produced the 1996 Lacrosse World Championships. • Sold and executed sponsorship programs for properties within college athletics, lacrosse and NASCAR racing. • Developed company's initial web site. From September 1996 to December 1998 (2 years 4 months) Princeton, NJMarketing Intern @ Marketing Department, Assistant Cheerleader Director, Mascot Director. Served full-time while also attending college full-time. • Researched and developed merchandise catalog, web site, Kids’ Club and other NFL programs. • Serviced relationships and fulfilled contracts for 20 sponsorship partners. • Researched, vetted and solicited potential sponsorship partners. • Managed the cheerleading team's appearance schedule. • Supported the PR team with athlete requirements, including autographed merchandise. • Served as a concierge in the luxury suites for sponsors at Philadelphia Phillies games. From May 1994 to January 1996 (1 year 9 months) Philadelphia, PA

MBA, Marketing @ Duke University - The Fuqua School of Business From 2000 to 2002 BS, Economics (individualized concentration in Sports Management) @ University of Pennsylvania - The Wharton School From 1992 to 1996 Jesuit High School From 1988 to 1992 Brian Bolten is skilled in: Integrated Marketing, Digital Strategy, Sponsorship, Strategy, Marketing Strategy, Relationship Marketing, Sports Marketing, Management, Marketing, Account Management, Mobile Marketing, Strategic Planning, Entrepreneurship, Strategic Partnerships, Sales, Start-ups, Business Strategy, Digital Marketing, B2B, Brand Development, Leadership, Team Management, Strategic Consulting, Digital Media, Sponsorship Marketing, Customer Engagement, E-commerce, Social Media Marketing, Market Planning, Lead Generation, Marketing Communications, Market Research, Negotiation, Online Marketing, Social Media, Online Advertising, Competitive Analysis, Marketing Research, Marketing Management, Customer Experience, Sports, Client Services, Strategy Development, Experiential Marketing, Cause Marketing, Brand Communication, Customer Acquisition, Budgeting, CRM, Analytics