Storytelling content specialist. Published writer, proven researcher. Forging new media communications career that matters.
Website Content Manager @ From October 2014 to Present (1 year 3 months) London, United KingdomOnline Marketing Executive @ @AUCSays
• From Jan 2013: Manage web presence/SEO on social media platforms.
• Doubled social following in 2013. Got Top 3 placement for several key phrases.
• 2010 - 2012: Member. B2B & B2C marketing, publicity, directing, acting, design.
• Led successful educational workshops for schools in South Africa & Namibia. From 2010 to October 2014 (4 years) Frontline Researcher @ • Through a CMS, produced up to 3,000+ words of customer-ready content daily.
• Averaged under 2 minutes per researched & edited, “tweet”-length answer.
• This was the company’s chief B2C marketing tool.
• Strict in-house style.
• Guided 63336 through extensive audience shift & subsequent sales uptick. From June 2010 to August 2014 (4 years 3 months) Cultural Representative @ • Highly select educational team from Sub-Saharan Africa on a cultural exchange.
• Created formal and informal environmental messaging and presentations.
• From Jan 2012, was responsible for training new teams of recruits.
• In a rare occurrence, was asked to extend past original end-date. From August 2011 to October 2012 (1 year 3 months) Performing Arts Professional @ • Deeply involved in the South African theatre industry.
• B2C: Successfully marketed and publicised wide range of productions to a profit.
• As a director, managed up to 10-person cast & crews to strict budgets.
• Created music, video & audio, wrote scripts, designed posters, lights & sound.
• Workshopped and participated in outreach with prison inmates in Durban. From 2005 to 2011 (6 years) Durban Area, South AfricaCave Guide @ • Cheddar Caves & Gorge (Tourist attraction & Site of Special Scientific Interest).
• Chief duty was frontline sales.
• Extremely varied: guiding, admin, distribution, conservational messaging.
• Acting Head Guide, overseeing the 20-strong operation in Head Guide’s absence. From March 2008 to August 2009 (1 year 6 months) Contributing Writer @ • Contract position working on the 8-volume “FYI Answers” paperback series.
• Proactively compiled and suggested content ideas.
• 20 – 30 informative & entertaining articles per month, to strict deadlines. From March 2008 to October 2008 (8 months) Tutor @ • Taught and assessed 1st & 2nd year groups for the Drama Dept. From February 2006 to November 2006 (10 months) Durban Area, South Africa
BA (Hons), English & Drama, (US: 3.47. UK: 2:1) @ University of KwaZulu-Natal / University of Natal From 2003 to 2006 Kingsway High School, Durban From 1998 to 2002 Brett Kyle is skilled in: Editorial, Social Media Marketing, Social Media, Writing, Adobe Creative Suite, Editing, Google Analytics, Content Strategy, SEO copywriting, Research, Content Management, HTML Emails, HTML, Publicity, Copywriting