Bradley Leimer is a thought leader and practitioner in the digital banking space. As Head of Innovation at Santander Bank, N.A., his team serves as an observatory for the Santander global organization for trends originating in the U.S. that have potential to expand and accelerate globally. He has additional perspective leading marketing and technology efforts from within
Bradley Leimer is a thought leader and practitioner in the digital banking space. As Head of Innovation at Santander Bank, N.A., his team serves as an observatory for the Santander global organization for trends originating in the U.S. that have potential to expand and accelerate globally. He has additional perspective leading marketing and technology efforts from within the bank and credit union industry and from a decade driving database marketing and analytic programs for more than 6,500 financial services clients. Bradley writes and speaks about banking and technology trends, and advises several startups and key industry conferences in the financial and payments space.
Contact: Twitter: @leimer
Personal: [email protected]
Work: [email protected]
I play in these interesting spaces between technology, marketing, and human behavior. My personal mantra is simply to make banking better. I do this by evangelizing bank 3.0 and engagement banking strategies, which can be best described as a marketing, sales, and service model that deploys technology to achieve both customer intimacy and scale. A critical component of these efforts is understanding customer behavior and predicting where that behavior is moving and how it will eventually impact banking's evolving business model.
We don’t design or learn in a box. I am continually learning from (and hopefully contributing to) the growing community of fintech innovators and disruptors. You need to act as a catalyst to help lead the adaptation to rapidly changing environments. To drive organizational agility, you need to foster curiosity, critical debate, a cycle of test and learn, and the occasional corporate rebellion. Whether in the form of a lab, a sandbox, or an incubator, create spaces where innovation can thrive, where failure is analyzed, and iterative improvements can be achieved.
Head of Innovation @ As Head of Innovation and Senior Vice President at Santander N.A., my primary focus is on identifying new business and technological trends affecting global financial institutions and the broader financial services industry. Our innovation team helps build ventures and alliances with start-ups, third party solution providers, VC firms, thought leaders and key forums in the fintech space. Working within the framework and direction of the global innovation group, my team serves as an observatory for the Santander global organization for trends originating in the U.S. that have potential to expand and accelerate globally.
About Santander N.A.
With more than $80 billion in assets, Santander Bank, N.A. is one of the top retail banks in the United States. Santander has presence in Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island. From our U.S. banking headquarters in Boston, Santander Bank, N.A. is focused on serving the financial goals of our customers and business clients through our 690 branches, nearly 2,094 ATMs and 9,825 employees.
About Santander Worldwide
Founded in 1857, the Santander Group is one of the largest banks in the world with more than $1.54 trillion in assets, 117 million customers, 12,951 branches and 185,405 employees. As the 10th largest bank in the world, and a leading bank in the United Kingdom, Latin America and Europe, Santander is geographically and financially diversified. We were recognized in 2012 as Best Global Bank by Euromoney, ranked as a top Greenest Global Bank in 2013 by Bloomberg BusinessWeek and named 2013 Sustainable Global Bank of the Year - Transactions by the Financial Times. From September 2014 to Present (1 year 2 months) San Francisco, Boston, MadridAdvisory Board @ Next Bank is coming the United States! Think of the last banking conference you went to. It probably was just like the last one, and the one before that. Too often, too many banking or financial services conferences are either too corporate, too close-minded or just plain boring. They don’t include certain fringe players in the industry who can bring new innovative ideas to the table. They don’t include entrepreneurs with new business models for fear of the threat they pose. They don’t connect thought leaders together, or enable the serendipitous coming together of different industries.
Next Bank will create an open dialogue about all these things, using innovative new formats and agenda items. We’re looking for designers, technologists, entrepreneurs, venture capitalists, innovators, governments, policy makers, corporates and banks to come together to discuss new ideas, real futures and how we can collaborate to make banking better for our customers and our businesses.
More information on Next Bank USA can be found at: http://www.nextbankusa.com/
The Next Bank USA advisory board includes Brett King, Ron Shevlin, Jim Marous, JP Nicols, Phil Swisher, and Brad Leimer. More information can be found at: http://www.nextbankusa.com/overview/advisory-board/ From January 2014 to Present (1 year 10 months) Boston, New York, San FranciscoAdvisory Board @ About Meniga
Meniga is a leading provider of personal finance software for European banks and financial institutions.
Since 2008 Meniga has been building a best-of-breed Personal Finance Management (PFM) solution that rivals any other available in the world today in terms of functionality, usability, scalability and security.
Meniga's sole focus is to provide services and technologies that enable financial institutions‘ customers to better manage their personal finances, and allow these financial institution to improve their customer relationship and leverage a holistic view of customers‘ accounts to cross-sell and attract new business and deposits.
Meniga's Advisory Board includes Chris Skinner (Chairman of the Financial Services Club), Breki Karlsson (Founder and Director of the Institute for Financial Literacy), Daniel Gusev (Founder at FinFit), Rob Findlay (Principal at Eight Inc., Founder of Next Bank), and Bradley Leimer
(Digital Strategist at Mechanics Bank).
Additional Information: http://www.meniga.com/about-us/advisory-board From July 2013 to Present (2 years 4 months) Stockholm (Solna) Sweden and Reykjavik IcelandAdvisory Board @ Since it's launch in 2007, NetFinance has become the industries #1 multi-channel marketing conference specially designed for Financial Institutions - 93% of our past attendees would recommend the event to a colleague. NetFinance has proven to be a rich industry resource for networking, strategy, and cutting edge information.
NetFinance is a high level conference that continues to bring together the most senior level speaker faculty enabling attendees to hear from the people making real decisions. In fact, 85% of speakers are at a VP level or above. They have carved out three days in the midst of a still challenging business environment because the payback is tremendous at this event. Learning the latest trends in data innovation, mobile, and cross-channel customer experience will add value to your organization in the long run. NetFinance combines a large exhibition hall, with unparalleled networking, benchmarking and learning opportunities to create a first class event.
Following last year's successful conference in Phoenix, our 2014 event featuring over 80 speakers in the digital and banking space, including global thought leader Brett King, will be held April 28-30 in Miami. More information on Net Finance can be found at: http://netfinance.wbresearch.com/ From November 2012 to Present (3 years) New York, Miami, Phoenix, LondonAdvisory Board @ CUneXus Solutions provides tools and applications to banks and credit unions to foster deeper client relationships and re-establish lending institutions as trusted resources, while boosting convenience, efficiency, sales volume and ROI. At CUneXus Solutions, we believe strongly in the importance of responsible lending and borrowing. Our team is currently unveiling the first of a series of software products that will become trusted and effective tools in the post-crisis, micro-level credit transactions between individuals and families, and their re-engineered banks and credit unions. Ahead of the pack — with already-proven results in initial iterations of our core methodology — CUneXus is poised to make an immediate impact on the new, more rational and informed, way people and institutions will interact in the financial sector of the 21st century. CUneXus is based in Northern California’s beautiful Sonoma County Wine Country, just a short drive north of San Francisco. Our Leadership Team has over 60 years combined experience in the consumer financial services industry, with expertise in marketing, market research, sales, database management and software development.
Additonal information on the Leadership Team and Advisory Board can be found at http://cunexusonline.com/company/ From October 2013 to Present (2 years 1 month) Santa Rosa, CAAdvisory Board @ KnowYour Corp. is a holding company that is building properties and marketing infrastructure to help financial institutions acquire customers through digital channels. From January 2013 to Present (2 years 10 months) Cambridge, MassachusettsAdvisory Board @ Nerture is building a digital shopper profile by connecting online and offline industries together the core of which is level 3 (SKU) data.
Working with banks, retailers, and payment providers, Nerture’s business intelligence platform provides comprehensive customer profiles of your loyal and non-loyal customers as well as sophisticated competitive information on each individual consumer relevant for any industry worldwide. We provide insights based on individuals, not groups of individuals, so our results are always more relevant and intelligent than other consumer research based software. We link online and offline preferences of every shopper, so you are always reaching each target with their preferred method of brand engagement. We currently work with both local and global merchants worldwide that provide real time, scalable, relevant data used by our clients to make more intelligent choices in sales, marketing and distribution strategies.
Additional information can be found at http://nerture.me/ From November 2013 to Present (2 years) Vancouver, British ColumbiaVice President, Digital Strategy @ Leading digital strategy and user focused design at Mechanics Bank, growing adoption for online and mobile banking applications, integrating social media technologies and engagement banking strategies, helping develop sales and marketing content and creative strategy for mechanicsbank.com, mechanicsbankcares.com, imamechanic.com and our other sites, and driving ongoing client technology efforts. From January 2010 to September 2014 (4 years 9 months) Hercules, CA; Walnut Creek, CAVice President of Database Marketing @ Created database marketing strategy, e-commerce initiatives, website development, online/mobile banking development, data modeling & analytics, customer acquisition strategy, lifecycle development, and retention for bank customers/products. This role helped drive marketing strategy, channel development, and customer intelligence. From July 2007 to December 2009 (2 years 6 months) Hercules, CA; Richmond, CAVice President of Marketing @ Created and executed the marketing strategy, including creative development, data analysis, acquisition, lifecycle development, member retention, and sales of credit union products and services. Led marketing strategy, development of marketing campaigns, customer intelligence, and channel strategy. From November 2001 to June 2007 (5 years 8 months) Oakland, CADirector of Database Marketing @ Led Database Marketing & Analytics Group (Internal Developers & External Partners). Developed and implemented targeted marketing programs of insurance products to customers of the top 250 US financial institutions including Wells Fargo, Citibank, Bank of America, and Chase Manhattan, as well as for 6,500 regional and community bank and credit union clients. Benefit Consultants, Inc. was a division of Fortune 100 Cendant, Inc. (formerly CUC International) and is now known as Affinion Group. From July 1993 to October 2000 (7 years 4 months) San Carlos, CA; Franklin, TN; Stamford, CTAccount Supervisor @ Helped build customer loyalty and acquisition programs for healthcare and financial verticals. Developed unit testing/training for Business Objects and Epsilon Campaign Management tool. Led team interaction toward development of marketing database for Kaiser Permanente enabling multiple business units to create leads for monthly and weekly marketing campaign to increase efficiencies. Researched new methodologies for healthcare lead generation utilizing Dun & Bradstreet small business lists and other vendor data that aided in marketing revenue growth. From August 1998 to January 1999 (6 months) San Francisco, CA; Burlington, MAMarketing Research Assistant @ Worked with several Haas marketing/research professors and graduate students on topics for textbooks, research papers, and marketing publications. These included topics related to new research methodologies/technologies, consumer and small business incentives, and marketing theory development utilizing examples from global commercial initiatives. From January 1990 to October 1993 (3 years 10 months) UC Berkeley, Berkeley, CAHaas Business Library Collections & Research Assistant @ Cultivated the business periodicals and marketing research collections. This facilitated ongoing access to current marketing and business research activity on campus as well as the doctorate thesis development and publication process. This assisted my own Haas research projects through improved access to the information technology and library science professionals within the UC Berkeley library system. From January 1990 to December 1992 (3 years) UC Berkeley, Berkeley, CAGreen Graduate Library Collections Assistant @ Worked to cultivate and catalog the foreign periodical and research sections at the Green Graduate Library at Stanford University. From January 1991 to August 1992 (1 year 8 months) Green Graduate Library, Stanford, CA
BS, Business Administration (Marketing) @ University of California, Berkeley - Walter A. Haas School of Business From 1989 to 1992 Bradley Leimer is skilled in: Financial Technology, Banking, User Experience, Online Banking, Social Media, Website Development, Mobile Applications, Mobile Banking, Product Marketing, Marketing Strategy, Strategic Planning, Market Research, Database Marketing, Data Analysis, Predictive Analytics, Tablet Banking, Enterprise Collaboration, Analytics, Customer Acquisition, Online Marketing, Vendor Management, Marketing Research, Content Curation, Community Management, Community Engagement, Financial Analysis, Data Modeling, Creative Development, Web Analytics, Content Development, Content Writing, Social Marketing, Social Enterprise, PFM, Social Business, Internet Banking, Creative Direction, Online Advertising, Blogging, Mobile Technology, Strategy, Start-ups, Relationship Management, Financial Services, Thought Leadership, Marketing, Entrepreneurship, Leadership, Mobile Devices, Product Management
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