Brad Smith

Brad Smith is a highly accomplished Director of Human Resources at McRae & Associates, where he leverages over 20 years of extensive experience in Human Resources Management across diverse sectors, including quick-service restaurants, manufacturing, long-term care, and brewing/distilling. In his current role, Brad is responsible for managing the full scope of HR functions for a workforce of up to 3,000 employees across more than 75 locations in North Carolina and Virginia. His strategic mindset and exceptional interpersonal communication skills enable him to build positive relationships with team members at all organizational levels, fostering a collaborative and inclusive workplace culture.

At McRae & Associates, Brad has spearheaded key projects aimed at enhancing employee engagement and retention, implementing innovative talent acquisition strategies, and optimizing performance management systems. His expertise in labor and employment law ensures that the organization maintains legal compliance while navigating the complexities of workforce management. Brad is also dedicated to continuous improvement, regularly evaluating and refining HR policies and practices to align with the organization’s strategic initiatives.

His proficiency in benefits administration and employee training has led to the successful rollout of comprehensive new hire orientations and ongoing development programs that empower employees and drive organizational success. By partnering with other leaders within the organization, Brad plays a pivotal role in shaping a high-performing workforce that is equipped to meet the challenges of the fast-paced industries served by McRae & Associates, including notable brands like Bojangles, Tands, Inc., Cutter Creek Golf Club, The Peach House, and Wolfman Pizza. Through his leadership, Brad is committed to fostering a culture of excellence that not only attracts top talent but also nurtures and retains it, ensuring the long-term success of the organization.