Billy Mckim
Director of Research and Strategy at Actionable Insights Group | Nashville, Tennessee, United States
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As the Director of Research and Strategy at Actionable Insights Group, Billy Mckim stands at the forefront of leveraging data-driven insights to shape the music industry's landscape. With nearly two decades of experience in music, entertainment, and broadcasting, Billy combines a robust academic foundation in communications and journalism with a profound understanding of audience dynamics. His expertise lies in synthesizing diverse data sources—including radio metrics, streaming analytics, music charts, and social media trends—to craft strategic insights that inform campaign strategies, marketing segmentation, and creative development for a variety of stakeholders, including record labels, broadcasters, and artist management teams.
Billy’s role is pivotal in harnessing tools like Music Connect, Mediabase, and Chartmetric, which he integrates with qualitative research methodologies to deliver comprehensive market insights. His ability to analyze customer engagement patterns and audience behavior not only enhances the effectiveness of marketing initiatives but also drives the creative direction of music projects. Currently, he is spearheading key projects that focus on optimizing artist visibility and engagement through targeted research, ensuring that campaigns resonate with the intended audience. By fostering a culture of data literacy and strategic thinking, Billy empowers his team and clients to navigate the complexities of the evolving music landscape, ultimately leading to more informed decision-making and successful outcomes. His commitment to continuous learning and adaptation in an industry characterized by rapid change positions him as a vital asset in the quest for actionable insights that propel music strategy forward.
Director of Research and Strategy at Actionable Insights Group in January 2021 to Present
Country Radio Seminar - Agenda Committee at Country Radio Seminar in June 2014 to March 2022
Associate Professor at Texas A&M University in September 2017 to September 2021
Member at WERA 1010 - Multistate Committee for Improvement of Survey Research Methods in February 2011 to September 2021
Director of Research and Partnerships - Digital Media Research & Development Lab at Texas A&M University in May 2010 to September 2019
Assistant Professor at Texas A&M University in August 2010 to September 2017
Engineer, Corporal at United States Marine Corps in January 1996 to January 2000
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Media Planning
Customer Engagement
Music Connect
Mediabase
Marketing
Google Analytics
Market Research
Social Media Measurement
Email Marketing
Marketing Strategy
Strategic Communications
Radio Broadcasting
Social Media
Adobe Audition
Adobe Premiere Pro
Adobe Illustrator
Research Design
Research
Survey Design
Data Visualization
Data Analytics
HTML
R (Programming Language)
Python (Programming Language)
SPSS
Statistics
Qualitative Research
Writing
Editing
Public Speaking
Community Outreach
Travel
Music Industry
Strategic Planning
Microsoft Word
Microsoft Outlook
Microsoft PowerPoint
Microsoft Excel
Visio
Google Cloud Platform (GCP)
Staff Development
Adult Education
University Teaching
Leadership
Audience Measurement
Digital Communication Strategy
Research Consulting
Audience Analysis
Metric Development
Field Research
Qualtrics
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Discover more about Actionable Insights GroupWhat is Billy Mckim email address?
Email Billy Mckim at [email protected] and [email protected]. This email is the most updated Billy Mckim email found in 2026.
What is Billy Mckim phone number?
Billy Mckim phone number is +13077605941 and +16197892459.
How to contact Billy Mckim?
To contact Billy Mckim send an email to [email protected] or [email protected]. If you want to call Billy Mckim try calling on +13077605941 and +16197892459. (updated on October 24, 2024)
What is Billy Mckim net worth?
Billy Mckim has an estimated net worth of $25,000 to $49,999
What company does Billy Mckim work for?
Billy Mckim works for Actionable Insights Group
What is Billy Mckim's role at Actionable Insights Group?
Billy Mckim is Director of Research and Strategy
What industry does Billy Mckim work in?
Billy Mckim works in the Higher Education industry.
Billy Mckim Email Addresses
Billy Mckim Phone Numbers
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