Growth Advisor & Board Member | Previous CMO & CRO with 5 exits | @Slack @Zendesk @Salesforce
San Francisco, California
CMO, CRO and Board Advisor
October 2014 to September 2017
San Francisco Bay Area
Chief Marketing Officer
August 2012 to August 2014
San Francisco Bay Area
SVP of Marketing
December 2008 to August 2012
Fox Interactive Media: IGN, RottenTomatoes, FoxSports, Askmen, Myspace
SVP of Online Marketing
December 2005 to November 2008
IGN Entertainment (Acquired by News Corp)
VP of Marketing
November 2002 to December 2005
Director of Marketing
September 2000 to November 2002
Case's Ladder (Acquired by Intermix Media)
Co-Founder & VP of Marketing
December 1995 to July 2000
Growth Advisor & Board Member
San Francisco Bay Area
- Built marketing playbook to help Slack become the fastest growing SaaS company in history- Led all customer facing teams: marketing, sales, customer success and customer support- Developed an iconic brand through customer-centric strategies and metrics - Built marketing playbook to help Slack become the fastest growing SaaS company in history- Led all customer facing teams: marketing, sales, customer success and customer support- Developed an iconic brand through customer-centric strategies and metrics
CMO, CRO and Board Advisor @ Slack - Built marketing playbook to help Slack become the fastest growing SaaS company in history- Led all customer facing teams: marketing, sales, customer success and customer support- Developed an iconic brand through customer-centric strategies and metrics From October 2014 to September 2017 (3 years) San Francisco Bay AreaChief Marketing Officer @ Zendesk - Successfully led Zendesk to a $1.7B IPO by growing revenues 362% and moving up market- Built and scaled a a global world class global marketing organization from scratch- Developed a sophisticated, modern marketing strategy that helped Zendesk become one of the fastest ever growing SaaS companies From August 2012 to August 2014 (2 years 1 month) San Francisco Bay AreaSVP of Marketing @ Salesforce.com - Created a global lead gen engine powerhouse that fed the entire sales team- Grew revenues from $900M to $3B and established Salesforce as the dominant brand in cloud computing From December 2008 to August 2012 (3 years 9 months) SVP of Online Marketing @ Fox Interactive Media: IGN, RottenTomatoes, FoxSports, Askmen, Myspace - Led a centralized marketing team for FoxSports, IGN, AskMen, RottenTomatoes, American Idol, MySpace and Fox TV Stations- Grew Fox Interactive to third largest network in the world with 171 million monthly visitors From December 2005 to November 2008 (3 years) VP of Marketing @ IGN Entertainment (Acquired by News Corp) - Grew revenues from $10M to $100M and was acquired by News Corp for $650M- Increased IGN Entertainment from 7M to 74M unique visitors through online marketing efforts- Utilized a diversified mix of advertising, subscription and e-commerce revenue From November 2002 to December 2005 (3 years 2 months) Director of Marketing @ Club Photo - Increased revenues twenty-fold through subscription and e-commerce monetization- Managed and led marketing department utilizing offline and online growth strategies- Oversaw marketing strategy, product planning, CRM, brand positioning and promotions From September 2000 to November 2002 (2 years 3 months) Co-Founder & VP of Marketing @ Case's Ladder (Acquired by Intermix Media) - Grew site to over 10M members, became profitable and was acquired by Intermix Media. - Built balanced subscription, advertising and e-commerce revenue streams- Developed strategic partnerships with Microsoft, Yahoo!, and Electronic Arts From December 1995 to July 2000 (4 years 8 months) Growth Advisor & Board Member @ Macaitis Advisory I offer board advisory services to select companies where I share my cumulative go-to-market knowledge working for three of the fastest growing SaaS companies in history (Slack, Zendesk, Salesforce). I help companies create cutting edge marketing strategies, build world class teams and implement modern marketing tech stacks. I have a passion for helping mission driven founders achieve hyper-growth with a unique customer-centric approach. San Francisco Bay Area
What company does Bill Macaitis work for?
Bill Macaitis works for Slack
What is Bill Macaitis's role at Slack?
Bill Macaitis is CMO, CRO and Board Advisor
What industry does Bill Macaitis work in?
Bill Macaitis works in the Marketing and Advertising industry.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 1 month(s)
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