Bethany Perkins
Go To Market Strategy and Alliance Leader - Salesforce Americas at IBM | Milwaukee, Wisconsin, United States
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Bethany Perkins serves as the Global Head of Partner Marketing for the Salesforce Practice at IBM, a role she stepped into following IBM's strategic acquisition in December 2020. With a robust background in revenue-focused marketing, Bethany leads a dynamic team dedicated to driving impactful partner marketing initiatives that enhance brand visibility and generate high-quality leads. Her expertise lies in leveraging integrated communications strategies and advanced marketing automation technologies, such as Marketo, to create seamless, multi-channel campaigns that resonate with target audiences.
Under her leadership, the Salesforce Practice has seen significant improvements in conversion rates and overall revenue growth. Bethany's strategic vision emphasizes the importance of data-driven decision-making, utilizing tools like Google Analytics to refine marketing efforts and optimize performance. She is known for her ability to manage complex projects and budgets effectively, ensuring that every campaign aligns with IBM's broader business objectives.
Bethany's commitment to fostering strong vendor and agency relationships has been instrumental in executing innovative marketing strategies that elevate IBM's position in the competitive landscape. Additionally, her focus on training and change management empowers her team to adapt to the ever-evolving marketing landscape, ensuring they remain at the forefront of industry trends. With a track record of earning awards for exceptional marketing performance, Bethany continues to champion initiatives that not only enhance brand awareness but also drive substantial revenue growth for IBM's Salesforce Practice.
Go To Market Strategy and Alliance Leader - Salesforce Americas at IBM in March 2025 to Present
Global Head of Partner Marketing - Salesforce Practice at IBM in February 2022 to March 2025
Vice President of Marketing at 7Summits in January 2018 to February 2022
Director of Global Marketing at Cielo in June 2011 to January 2018
Senior Manager of Communications at Great Wolf Lodge in November 2010 to June 2011
Public Relations Professional at Manpower in August 2006 to April 2010
Assistant Account Executive at Rubenstein Communications in August 2005 to June 2006
External Affairs Intern at Lutheran Medical Center in May 2004 to September 2004
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Marketing Communications
B2B Marketing & Sales
Strategic Communications
Media Relations
Public Relations
Social Media Marketing
Internal Communications
Project Management
Marketing Strategy
Lead Generation
Leadership
Copywriting
Marketing
Corporate Communications
Thought Leadership
Salesforce.com
Digital Marketing
Training
Email Marketing
Integrated Marketing
Employee Engagement
Strategic Planning
Crisis Communications
Change Management
Sales Support
Marketo
Creative Direction
Budgets
Revenue Marketing
Brand Management
Vendor and Agency Management
Marketing Technology
Global Demand Generation
Analyst Relations
Search Engine Marketing/SEO
Marketing Funnel Analytics
Umbraco
Google Analytics
Customer Advocacy
Product Marketing
Creative Services
Sales Enablement
Business Development
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Discover more about IBMWhat is Bethany Perkins email address?
Email Bethany Perkins at [email protected]. This email is the most updated Bethany Perkins email found in 2026.
What is Bethany Perkins phone number?
Bethany Perkins phone number is +14145504570 and +14147227048.
How to contact Bethany Perkins?
To contact Bethany Perkins send an email to [email protected]. If you want to call Bethany Perkins try calling on +14145504570 and +14147227048.
What company does Bethany Perkins work for?
Bethany Perkins works for IBM
What is Bethany Perkins's role at IBM?
Bethany Perkins is Go To Market Strategy and Alliance Leader - Salesforce Americas
What industry does Bethany Perkins work in?
Bethany Perkins works in the It Services And It Consulting industry.
Bethany Perkins Email Addresses
Bethany Perkins Phone Numbers
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