Beth Parker
Advisory Board at Arch Pet Food | Fort Collins, Colorado, United States
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Beth Parker is a seasoned marketing executive and P&L leader with over 20 years of experience in the consumer packaged goods (CPG) sector, currently serving as an Advisory Board member at Arch Pet Food. In this role, she leverages her extensive expertise to guide the development of innovative alternative protein dog food and treats, positioning the company at the forefront of a rapidly evolving market. Beth’s entrepreneurial mindset fuels her passion for understanding consumer behavior, allowing her to translate insights into actionable strategies that drive customer acquisition and brand loyalty.
At Arch Pet Food, Beth is instrumental in spearheading key projects that focus on product management and integrated marketing initiatives. Her proficiency in digital marketing and customer relationship management (CRM) enables her to create compelling campaigns that resonate with pet owners, ultimately enhancing the brand’s market presence. By utilizing data analytics tools such as IRI and AC Nielsen, she ensures that product offerings are not only aligned with consumer preferences but also positioned for optimal performance in a competitive landscape.
Beth’s leadership extends beyond traditional marketing; she excels in cross-functional team leadership, fostering collaboration among diverse departments to achieve shared business objectives. Her ability to connect consumer insights with powerful outcomes has been a hallmark of her career, making her a valuable asset to Arch Pet Food as it navigates the future of pet nutrition. With a keen eye for market trends and a deep understanding of the CPG industry, Beth Parker is dedicated to driving innovation and growth in the alternative protein segment, ensuring that Arch Pet Food remains a leader in the pet food market.
Advisory Board at Arch Pet Food in July 2022 to Present
Founder and President at DotMap Marketing Partners LLC in January 2023 to Present
Adjunct Professor at Colorado State University in January 2024 to Present
Vice President Marketing at QUINN in October 2024 to Present
Vice President Brand Marketing at Emeritus in May 2022 to December 2022
Vice President Marketing at Otter Products in June 2019 to November 2021
Director of Strategic Planning at Nestlé Purina North America in January 2018 to May 2019
Head of Marketing at Nestlé Purina North America in January 2015 to December 2017
Global Dog Portfolio Marketing & Innovation Leader at Nestlé Purina North America in October 2011 to December 2014
Brand Manager at Nestlé Purina North America in December 2009 to September 2011
Assistant Brand Manager at Nestlé Purina North America in February 2007 to November 2009
Associate Marketing Manager at The Hershey Company in June 2005 to January 2007
Account Executive at Leo Burnett in September 2000 to July 2003
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Strategic Marketing Management
Brand Strategy
Team Building
Creativity and Innovation
Strategic Communications
Retail Marketing
Stakeholder Engagement
Board of Directors
Board Relations
Board Governance
Board Development
Guest Lecturing
Higher Education Teaching
University Lecturing
Online Teaching
Communication
Public Speaking
Fast-Moving Consumer Goods (FMCG)
Strategic Planning
Market Analysis
Search Engine Optimization (SEO)
Customer Acquisition
Leadership
Advertising
Product Marketing
Consumer Behavior
Retail
Marketing Management
Market Planning
Digital Strategy
Performance Marketing
Product Management
E-Commerce
Customer Relationship Management (CRM)
Business Innovation
Digital Marketing
International Marketing
Team Leadership
Creative Strategy
Business Strategy
Business Planning
Business-to-Business (B2B)
Marketing Strategy
Content Strategy
Brand Management
Shopper Marketing
Consumer Products
Customer Insight
Brand Equity
Trade Marketing
Competitive Analysis
Nielsen
FMCG
Brand Architecture
Segmentation
Cross-functional Team Leadership
IRI
AC Nielsen
Product Innovation
Marketing Research
Marketing
Customer Marketing
Consumer Insight
Strategy
Product Development
Integrated Marketing
Market Research
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Discover more about Arch Pet FoodWhat is Beth Parker email address?
Email Beth Parker at [email protected]. This email is the most updated Beth Parker email found in 2026.
What is Beth Parker phone number?
Beth Parker phone number is +14352296064.
How to contact Beth Parker?
To contact Beth Parker send an email to [email protected]. If you want to call Beth Parker try calling on +14352296064. (updated on November 05, 2024)
What company does Beth Parker work for?
Beth Parker works for Arch Pet Food
What is Beth Parker's role at Arch Pet Food?
Beth Parker is Advisory Board
What industry does Beth Parker work in?
Beth Parker works in the Advertising Services industry.
Beth Parker Email Addresses
Beth Parker Phone Numbers
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